Airtasker Clone App | White Label Airtasker App Development

Airtasker flipped the services marketplace, and its published numbers show why that matters

Most local-services platforms make the customer do the hunting: you search a directory, you contact pros, and the pros pay for the privilege of being contacted. Airtasker turned that around. You post what you need, for free, and the workers come to you with competing offers. You pick one on their rating and price, the money goes into escrow, and it is only released when the job is done. That inversion is the whole product, and it is why an Airtasker clone app is a genuinely different build from the directory-and-leads platforms it gets lumped in with.

Because Airtasker is listed on the ASX, we do not have to guess whether it works. In FY25 the company booked 835,647 tasks and A$208.7 million of gross marketplace volume, turning that into A$45.0 million of marketplace revenue, up 18.3 percent, with a second consecutive year of positive free cash flow. Two numbers there matter more than the rest. The average task was worth about A$250, and the monetisation rate, the share of GMV the platform keeps, reached 21.6 percent, up from 20.0 percent the year before. That is the business in one line: roughly one dollar in five of everything transacted, on tasks that average a couple of hundred dollars, in a category with effectively infinite demand.

One thing I want to be straight about before you read further, because it decides which product you should actually buy. If your plan is a directory where tradespeople pay you for leads whether or not they win the job, that is a different model and we build it as the Thumbtack clone. If your plan is post-a-task, competitive offers, and escrow that takes a cut of completed work, that is Airtasker, and it is this page. They look similar from the outside and behave nothing alike.

How the Airtasker model actually works, step by step

The mechanics are worth spelling out, because each step exists to solve a specific trust problem, and skipping any one of them breaks the marketplace.

A customer posts a task with a description, photos, a location, a due date, and a budget they have in mind. Posting is free, which is the deliberate choice that keeps demand flowing. Nearby Taskers see it and make competing offers, often with a question or a counter-price, and the customer compares them on rating, completed-task count, reviews, verification badges, and price rather than on who paid the most for placement. The customer accepts an offer, and at that moment the money moves into escrow. The Tasker does the work knowing the funds are already secured, which is precisely why good workers stay on the platform. The customer marks it complete, the payment releases, and both sides review each other. The platform keeps its service fee out of the middle.

Notice what escrow does here. It removes the two fears that kill every services marketplace: the customer's fear of paying a stranger who vanishes, and the worker's fear of doing the job and chasing the invoice. Solve both at once and you have a marketplace. Solve neither and you have a classifieds board people use once.

What our white label Airtasker app ships

You get a complete two-sided marketplace with the trust layer built in, not a listings screen.

The customer app handles guided task posting by category with photos and budget, browsing and comparing incoming offers, in-app messaging, secure escrow checkout, task tracking, completion and release, and reviews. The Tasker app handles a location and category-filtered feed of nearby tasks, making and revising offers, messaging, a profile with skills, verification badges, portfolio and reviews, task management, and earnings and withdrawals. Underneath sits the machinery that matters: the offers and bidding engine, the escrow payment flow that holds and releases funds, identity and background-verification hooks, an insurance-cover hook of the kind Airtasker attaches to tasks, a dispute and resolution centre, and a two-way review system. Over it all, an admin control tower for categories, the take rate and fee rules, verification queues, disputes, payouts, city and zone management, and analytics.

The price is $7,500 one-time, with full unencrypted source code, 3 months of support, deployed under your brand and submitted to the stores for you, typically live in 15 days. No cut of your transactions comes back to us and there is nothing to renew. If your model is remote digital gigs rather than local physical tasks, look at the Fiverr clone, and everything else we build is in the white-label app catalogue.

The tech stack behind the Airtasker clone app

A marketplace that holds other people's money has to be correct as well as fast, so the stack is picked accordingly.

• Mobile apps: native iOS and Android from a React Native codebase, with separate customer and Tasker experiences.
• Web and admin: Next.js with TypeScript and Tailwind for the web marketplace, the admin control tower, and the SEO landing pages that matter enormously in local services.
• Backend: Node.js with a type-safe API running the offers engine, task lifecycle, and fee rules.
• Database: PostgreSQL with PostGIS for location-based task discovery, plus a properly modelled ledger so escrow balances and payouts always reconcile.
• Payments and escrow: Stripe Connect for customer payment, escrow-style holds, Tasker onboarding, and payouts, so you never touch raw card data.
• Real-time: WebSockets and Redis for live offers, messaging, and task-status updates.
• Verification: integration hooks for identity and background checks and badge issuance.
• Infrastructure: AWS with S3 and a CDN for task photos and portfolios, push via FCM and APNs, and an event pipeline feeding the GMV, take-rate, and cancellation dashboards.

You receive the full source code for every layer of that, so the platform is genuinely yours to own and extend.

How you make money, and what a realistic take rate looks like

Your revenue is a service fee on completed tasks, and Airtasker's own reporting gives you a credible benchmark to aim at: a monetisation rate of 21.6 percent of GMV in FY25, improved from 20.0 percent. In your admin you set that rate, split it between the Tasker and the customer however your market tolerates, and adjust it by category. On top of the core take you can layer boosted or featured task listings, Tasker subscription tiers for lower fees or more offers, verification and badge fees, insurance attachment, and cancellation fees, which also happen to reduce the cancellation rate that quietly eats marketplace revenue (Airtasker's sat at 14.9 percent in FY25 and falling).

Run the arithmetic on your own market and it gets interesting quickly. At an average task around A$250 and a 20 percent take, ten thousand completed tasks a month is roughly A$500,000 of monthly revenue. The lever that moves that number is not the fee, it is completed-task volume, which is why everything in the platform is built to reduce friction between posting and release.

The city-by-city playbook, and the honest hard part

Here is the part I would insist on if you were sitting across from me, and it is the most useful thing on this page. Airtasker's own strategy is explicitly city-level: it targets roughly A$25 million of GMV annual run rate and cash-positive operations within three years for each new market, which at a 20 percent monetisation rate is about A$5 million of revenue run rate per city. It expanded that way into New Zealand, Singapore, the UK, Ireland, and the US, and its UK marketplace is now growing at triple-digit rates while the US is still openly described as early stage. Even a listed company with a proven model treats each city as a separate cold start.

That should tell you everything about how to launch. Liquidity in local services is not national, it is suburban. A customer in one city does not care how many Taskers you have in another. So the winners pick one city, get enough Taskers in enough categories that offers arrive within the hour, and only then expand. The software is the fast, solved part, and we will have it live under your brand in about fifteen days. Seeding that first city with real Taskers and real demand is the work, and it is yours. I would rather tell you that plainly now than let you discover it after you have paid. When we talk, ask me how the operators who get this right actually do it, because that conversation is worth more to you than the app.

Written by the Make An App Like build team. We build two-sided marketplaces with escrow, verification, and payouts, and we would rather show you the real unit economics and the cold-start problem than sell you a listings page.