Everflow
Everflow (Partner marketing and affiliate tracking platform for scaling performance partnerships) tracks affiliate, influencer and referral sales with a transaction ID for every click, server-to-server postbacks and direct linking, and it is sold by custom quote with a 6-month minimum commitment.
Everflow does not publish prices: you request a quote, and new clients get a one-time onboarding service and free data migration from platforms such as Tune, Cake and HitPath. Demos come in two forms on its site, a self-guided Live Demo you can open at any time and a personalized demo you request with a short form.
Everflow is a partner marketing platform founded in May 2016 by the team behind the mobile affiliate network Moolah Media. Brands, agencies and ad networks use it to track affiliates, creators, influencers, referral partners and media buying, manage partners, pay them through Everflow Pay and report on revenue in one account. It lists offices in Mountain View (California), Montreal and Amsterdam. Facts on this page were checked on Everflow's site on 8 November 2026.
Overview
What Everflow is
Everflow is a partner marketing platform for running affiliate, creator, influencer and referral programs in one place. Brands, agencies and ad networks use it to track the partners and channels that drive revenue, manage those partners, pay them and report on all of it. Its solution pages cover ecommerce and DTC brands, B2B partnerships, lead generation, insurance, finance, gaming, mobile apps, telehealth, dating, trading and crypto. Everflow says it tracked 1.3 billion events, attributed 776 million conversions and processed $3.8 billion in revenue in 2025.
What is Everflow affiliate tracking?
Everflow affiliate tracking starts when a visitor clicks a partner link. Everflow creates a unique transaction ID for that click and ties it to the conversion and any later events you define, such as a signup, purchase, upsell or renewal. You choose between two linking methods:
- Redirect tracking: the partner link passes through your Everflow tracking domain before the visitor lands on your site.
- Direct linking: partners link straight to your site and tracking starts when the visitor arrives, in a way Everflow compares to UTM codes in Google Analytics.
Conversions are recorded with server-to-server postbacks, which Everflow recommends for accuracy and resilience, or with an HTML pixel where a postback is not possible. Because attribution rests on the transaction ID, Everflow says it depends less on browser cookies. The same account can also track unique coupon codes for influencers, QR codes for offline partners, view-through impressions, organic traffic, and mobile app installs and events through integrations with mobile measurement partners.
Everflow pricing
Everflow does not publish prices. Its pricing page is a quote form that asks whether you already run a program, how much you pay partners each month (from no payouts yet to more than $1 million) and whether you are a brand, network, agency or publisher. What Everflow does state, as of 8 November 2026:
- A 6-month commitment on Everflow plans.
- A one-time onboarding service for new clients, run by a Customer Success rep.
- Free data migration from other networks and platforms, including API-based migrations from Tune, Cake and HitPath.
- Everflow Plus, an upgrade with a dedicated account manager, unlimited calls and ongoing training.
Prices quoted on review sites are not confirmed by Everflow, so ask for a written quote. For comparison, impact.com publishes tiers from a Starter plan at $30 a month plus 2.5% of revenue to Pro at $2,500 a month.
How to get an Everflow demo, including in the UK
Everflow's site offers two routes. The Live Demo in the site menu is a self-guided, interactive walkthrough of the platform that you can open at any time. Request Demo on the Everflow demo page is a short form for a personalized session, and Everflow says its team reaches out after you submit it. For teams in the UK the process is the same: Everflow's About page lists offices in Mountain View (California), Montreal and Amsterdam and no UK office, so demos run online. UK and EU buyers can review Everflow's GDPR policy and Data Processing Addendum, and Everflow says it has completed a SOC 2 Type II audit.
Fraud controls, reporting and payouts
- SmartSwitch: rules that automatically optimize traffic and keep low-quality sources out of your program.
- Traffic Health: monitoring of your tracking domains for blacklisting, malicious-domain flags and downtime.
- Smart Links and Offer URLs: send each visitor to the offer or landing page that matches their country, city, language or device, and split-test pages without changing partner links.
- Reporting: click, conversion, revenue and payout reports down to placement level, plus Google, Facebook and TikTok ads data for media buying.
- Everflow Pay: partner payouts with verification, statements and domestic or international transfers, with fees set out in Everflow's help center.
- Marketplace: a directory for finding new affiliates and agencies.
Who Everflow suits
Everflow fits brands, networks and agencies that pay partners real money every month and want control over how each conversion is counted. Regulated, high-payout verticals are a natural fit: our list of iGaming affiliate management software explains why server-to-server postbacks have become the baseline, and our guide to affiliate brand bidding rules shows the kind of traffic rules a program has to enforce. Creator programs fit too, thanks to coupon-code tracking; LTK's creator shopping platform is a good example of how creators earn through affiliate links. If you are testing affiliates with a handful of partners, a 6-month commitment is a lot, and a self-serve tool will be cheaper to start with.
History
Everflow was founded in May 2016 in Mountain View, California, U.S. by Sam Darawish (Co-founder and CEO), Kanwar Dhaliwal (Co-founder and COO) and Jonathan Blais (Co-founder and CTO).
According to Everflow's About page, its founders had already completed an exit from Moolah Media, one of the first mobile affiliate networks, before they started Everflow in May 2016.
Everflow describes itself as a profitable, bootstrapped company that grew through happy customers and referrals. Its About page reports 1.3 billion events tracked, 776 million conversions attributed and $3.8 billion in revenue processed in 2025, and it lists offices in Mountain View (California), Montreal and Amsterdam.
In 2026 Everflow's press page lists wins including Marketing Attribution Solution of the Year in the MarTech Breakthrough Awards. A June 2025 Paceline Equity Partners investment that is sometimes attributed to Everflow was made in Everflow Supplies, a plumbing and electrical products distributor, which is a different company.
Everflow features
Everflow offers the following capabilities:
- Click-level transaction IDs. Every click gets a unique transaction ID that is tied to the conversion and later events, which Everflow says reduces dependency on browser cookies.
- Redirect and direct linking. Track through your Everflow tracking domain or let partners link straight to your site, with S2S postbacks recommended and an HTML pixel as a fallback.
- Coupon and QR code tracking. Credit influencers whenever their unique codes are used, and track offline partners with unique QR codes.
- App and view-through tracking. Measure app installs and post-install events through mobile measurement partners, and track impressions and what happens after a view.
- SmartSwitch and Smart Links. Rules that keep low-quality sources out, and links that route visitors by country, city, language or device.
- Traffic Health. Monitoring for blacklisted, flagged or broken tracking domains, with alerts before downtime costs you conversions.
- Everflow Pay. Partner payouts with verification, statements and domestic or international transfers, under a documented fee model.
- Marketplace and partner portal. Find new affiliates and agencies in the marketplace and give partners their own dashboards and API keys.
Use cases of Everflow
- Affiliate program management (Ecommerce and DTC brands). Run an in-house affiliate program with accurate tracking, flexible commissions and managed payouts instead of relying on a closed network.
- Multi-client tracking (Performance agencies). Manage many client programs from one account, with reporting that proves each partner's value.
- Partner and referral programs (B2B companies). Track leads, demos and deals to see which partners and campaigns drive pipeline, and credit partners for later revenue.
- Ad network operations (Affiliate networks). Run a white label performance network with granular reporting across offers and traffic sources.
- Influencer and creator tracking (Marketing teams). Attribute sales to individual creators with unique coupon codes and tracking links.
Everflow pricing
Everflow uses a subscription pricing model, starting at Custom quote
| Plan | Price | What's included |
|---|---|---|
| Everflow platform | Custom quote /6-month commitment | Everflow does not publish prices. Request a quote with your program size and monthly partner payouts.
|
| Everflow Plus | Custom quote /support upgrade | A higher level of support on top of the platform, priced by quote.
|
Everflow vs impact.com
The table below contrasts Everflow with impact.com (impact.com) on a few key dimensions.
| Dimension | Everflow | impact.com |
|---|---|---|
| Published pricing | No; custom quote with a 6-month commitment | Yes: Starter $30 a month plus 2.5% of revenue, Essentials $500, Pro $2,500, Enterprise custom |
| Self-serve start | No; demo, quote and onboarding first | Starter is self-serve for Shopify, WooCommerce, BigCommerce and similar stores |
| Onboarding | One-time onboarding service and free data migration | Setup and onboarding at $250 an hour on Essentials and above; no setup fee on Starter |
| Tracking options | Redirect and direct linking, S2S postbacks, coupon codes, QR codes, app events | Basic tracking on Starter; API-based tracking from Pro |
| Best for | Networks, agencies and brands with steady monthly partner payouts | Ecommerce brands that want a self-serve start or published tiers |
Platforms & tech
- Supported platforms: Web (browser-based SaaS), iOS & Android tracking SDKs, REST API.
- Deployment: cloud.
Integrations
Everflow integrates with 10 third-party tools:
Awards & recognition
- Marketing Attribution Solution of the Year, MarTech Breakthrough Awards (2026). As listed on Everflow's press page.
- Gold, US Partnership Awards (2025). As listed on Everflow's press page.
See also
- impact.com. Partnership platform with published tiers: Starter at $30 a month plus 2.5% of revenue, Essentials at $500 and Pro at $2,500.
- iGaming affiliate management software. Our ranked list of affiliate platforms for regulated gaming programs, where S2S postback tracking is the baseline.
- LTK. A creator shopping platform where creators earn through affiliate links, useful context for influencer programs.
References
- "Everflow pricing and FAQ". everflow.io.
- "Everflow frequently asked questions". everflow.io.
- "About Everflow (founding, team and offices)". everflow.io.
- "Request an Everflow demo". everflow.io.
- "Everflow press and media". everflow.io.
- "impact.com pricing". impact.com.
External links
Frequently asked questions
- What is Everflow affiliate tracking?
- Everflow is a partner marketing platform that tracks the clicks, sales and later events your affiliates, influencers, referral partners and media buyers drive. When someone clicks a partner link, Everflow creates a unique transaction ID and ties it to the conversion, using redirect links or direct linking, with server-to-server postbacks recommended over browser pixels. Partner management, reporting and payouts run in the same account.
- How much does Everflow cost?
- Everflow does not publish prices. Its pricing page asks you to request a personalized quote, and its FAQ says plans need a 6-month commitment. New clients get a one-time onboarding service, data migration from other platforms is free, and Everflow Plus adds a dedicated account manager. Figures on review sites are not confirmed by Everflow, so ask for a written quote based on your partner payouts.
- How do I get an Everflow demo?
- Everflow offers two kinds of demo on its site. The Live Demo is a self-guided interactive walkthrough you can open straight away from the site menu. Request Demo is a short form for a personalized session that asks about your current program, monthly partner payouts and type of business, and Everflow says its team reaches out after you submit it.
- Does Everflow have an office or offer demos in the UK?
- Everflow's About page lists offices in Mountain View, California, in Montreal and in Amsterdam, and it does not list a UK office. Demos are booked online, so UK teams use the same Request Demo form or the self-guided Live Demo. For UK and EU data rules, Everflow publishes a GDPR policy and a Data Processing Addendum, and it says it has completed a SOC 2 Type II audit.
- Does Everflow offer a free trial?
- Everflow does not list a public free trial or free plan. It starts with a demo and a quote, then a 6-month commitment, and its onboarding team sets up tracking with you. If you want a self-serve start instead, impact.com publishes a Starter plan at $30 a month plus 2.5% of revenue for Shopify, WooCommerce, BigCommerce and similar stores.
- What tracking methods does Everflow support?
- Everflow supports redirect tracking and direct linking, with server-to-server postbacks as the recommended way to record conversions and an HTML pixel as a fallback. It can also track unique coupon codes for influencers, QR codes for offline partners, view-through impressions, organic traffic and mobile app events through mobile measurement partner integrations. Offer URLs and Smart Links route visitors by country, city, language or device.
- How does Everflow help prevent affiliate fraud?
- Everflow's SmartSwitch lets you set rules that automatically keep traffic from low-quality sources out of your program, and Traffic Health watches your tracking domains for blacklisting, malicious-domain flags and downtime. Fraud and security tools also connect through Everflow's integrations library, and one Everflow case study pairs it with Anura. Everflow recommends server-to-server postbacks for accuracy and resilience.
- Who owns Everflow?
- Everflow describes itself as a profitable, bootstrapped company. It was founded in May 2016, and its About page lists Sam Darawish (CEO), Kanwar Dhaliwal (COO) and Jonathan Blais (CTO) as co-founders, after an earlier exit from the mobile affiliate network Moolah Media. A June 2025 Paceline Equity Partners investment that is sometimes linked to Everflow was in Everflow Supplies, a plumbing and electrical distributor, which is a different company.
- Everflow vs impact.com: which is better?
- impact.com publishes self-serve pricing, from a $30 a month Starter plan for small ecommerce stores to $500 Essentials and $2,500 Pro plans, plus custom Enterprise deals. Everflow is quote-only with a 6-month commitment and suits networks, agencies and brands that want deep tracking control, offline and coupon tracking, and managed payouts. Small shops testing affiliates may prefer impact.com Starter; larger programs should price both.
- Does Everflow integrate with Shopify?
- Yes. Everflow's pricing FAQ lists easy-launch integrations for Shopify, BigCommerce, WooCommerce, ClickFunnels and ClickBank, and its main FAQ adds app and mobile measurement integrations plus Zapier as a fallback. Its integrations library covers more than ten categories, including fraud and security, CRM, email, pay-per-call, media buying and feeds.