Brand awareness is the extent to which the target audience or your potential customers recognize your brand or correctly associate with a specific product. Spreading brand awareness is a vital part of promoting your business. To add more, you should also keep in mind the importance of lead generation campaigns because it is something that your organization must invest in. But what’s the use if you have gained the desired leads, but haven’t promoted your brand fully? It will make your customers or clients turn a cold shoulder towards you. Having said that, what is the relationship between lead generation and brand awareness? Keep reading to satisfy your intellect.
How do lead generation and brand awareness go hand in hand?
One of the best ways to derive organic leads is to focus on the branding campaign and branding strategies. It is believed that organizations that highly invest in brand awareness get the desired results in the form of orga nic leads. So, getting in touch with B2B lead generation services for the same is actually a good idea. Not only you will get more leads, but your brand recognition will also touch heights.
And if you want to know the top 7 smart ways to enhance the brand awareness of your business, scroll down a little to fetch all the answers.
1. Branded packaging
Packaging is the tangible attribute that makes the first impression on people. Presenting your product has a long-lasting impact on the customers. So, use attractive packaging with the brand name and colorful product graphics. Many customers have the habit of unboxing or unpacking beautiful things, making videos, clicking photos, and sharing them on their social media accounts tagging your brand. Thus, invest in the packaging items to make a great impression on the consumers.
2. Consistency is the key
When you are inconsistent with your brand, you will definitely face challenges in building brand awareness. This is where brand audit comes into play. Conduct a brand audit from time to time to evaluate your company’s brand position. You can pay attention to the design standards and build a style guide for your brand. Get in touch with the designers to find out what’s missing from your brand. Build a reliable and dependable experience for your customers with the help of brand consistency. It will help you maintain strong connections with them.
3. Appealing Infographics
Eye-catching visuals are one of the most excellent ways to draw customers’ eyes. You need to design bright and colorful infographics that perfectly define the idea of your brand. Infographics are sometimes termed a content powerhouse as people share them widely. So, it isn’t wrong to say that infographics is an exceptional brand-building tool.
4. Harness the power of social media
You can’t miss out on your presence on social media in this digitally advanced world. It forms a key part of increasing your brand awareness. Suppose you are confused about how to start. In that case, you can take the help of your customer service team to manage the target audience and social media accounts associated with your organization/brand. Another way you can opt for this is the 70/20/10 rule. It says – you need to add value to your brand 70% of the time, share the posts and ideas with others 20% of the time, and do promotion of your business 10%. It helps you establish yourself as a thoughtful leader and people will naturally start driving toward your brand.
5. Offer freebies
Who doesn’t love a freebie? Organizing giveaways or offering freebies is an impressive way to create a roar about your brand and attract potential customers. Free things could be in a way of a free sample, free trial, or free taste of the dish. It will spread awareness among the target audience. You can decide to organize giveaways or offer freebies on festivals or holiday season for more popularity.
7. Contribution to the community
There is no denying the fact that you have to go beyond online ways to raise brand awareness. One of the ways to do the same is by contributing to the community. For instance – you can sponsor events, encourage your employees to do charity work, or offer corporate donations. If you are making a difference to the world, your brand will surely succeed.
8. Search Engine Optimization
SEO or search engine optimization is the need of the hour. You want your brand’s website to appear on the top results of the Google search engine when people search for the products or services you are offering. Use the relevant keywords related to your industry and form the content around it. Using the keywords in the headline, body, and image title makes it easy for google to pick up your brand. However, keep in mind not to overstuff your posts or content with keywords. Otherwise, Google will penalize you.
To make a long story short
Believe it or not, reaching milestones in brand awareness doesn’t happen overnight. But it also doesn’t mean that you won’t get the results even after a few months if you try consistently. Follow the strategies mentioned above to increase your brand awareness and let your business flourish.