2022 was a year of significant growth for the e-commerce industry. And with the arrival of new website development trends, the e-commerce sector is predicted to reach new levels.
If you are a business owner or want to establish your online store, you should know about the top e-commerce website development trends that would dominate in 2023. So let’s explore them.
But before that, let’s have a quick basic understanding of
What is meant by e-commerce website development?
E-commerce website development is the process of creating websites or web applications for allowing online business. It involves the creation of websites, PWAs, online stores, and web applications that facilitate online shopping for consumers with various features.
Current E-commerce Market State
The E-commerce market is one of the big industries in the global economy. Rapid digitalization and modernization across businesses and consumer practices have uplifted the e-commerce sector to the next level.
According to IMARC Group, the global e-commerce market size was valued at $16.6 Trillion in 2022. It is now projected to reach $70.9 Trillion at a CAGR of 27.43% during the 2023-2028 period. From big e-commerce brands to small enterprises, every business size is growing at a significant rate and displays a promising future. (Source: https://www.imarcgroup.com/e-commerce-market )
Top E-commerce Website Development Trends in 2023
The E-commerce industry is expanding significantly. As new technology innovations come into place and consumers do more online shopping, new e-commerce web development trends emerge.
For businesses and startups, these e-commerce website development trends give a futuristic business opportunity and bring innovative solutions for modern online shoppers. Below we have captured the top trends in the e-commerce web development market which are set to rise in the 2023 market.
Trend #1: Augmented Reality
Augmented reality (AR) is one of the hottest technology trends across industries. It enables users to visualize augmented reality or scenes with added virtual elements. With the help of AR technology, users can see digitally which is generally not possible in the real world. And this unique ability makes AR extremely useful technology.
Companies use AR in their e-commerce web development services for creating several features which facilitate an enhanced online shopping experience. For instance, IKEA, a globally renowned furniture company, uses an AR-based e-commerce app. This application allows users to check their selected furniture in their desired space or room through a mobile device.
As a result, it helps consumers in making the right product selection which eventually increases conversion rates. Therefore, many e-commerce businesses are utilizing augmented reality technology in their e-commerce sites and applications for empowering customers and improve sales conversions
Trend #2: AI Chatbot Assistant
Are you aware of ChatGPT? It is the latest sensation in the chatbot market. This AI chatbot created a buzz in the entire world for its unique AI-based conversion ability. And due to the emergence of this trend, the implementation of AI chatbots in e-commerce websites is increasing.
Consumers today look for immediate assistance for the resolution of their queries and issues. For e-commerce business owners, it is generally expensive to keep a customer service team. In this case, AI chatbots stand out as the best solution since they can work 24×7 and provide instant solutions to consumer queries.
Trend #3: M-Commerce
Smartphone penetration and the use of mobile apps are disrupting the whole e-commerce business. Today, consumers prefer using their smartphones and apps for doing online shopping rather than opening their laptops or desktop PCs. As per Statista’s report, around 73% of e-commerce sales were done on mobile devices in 2021.
This is because of the mobile-first approach which consumers mostly prefer due to convenience and time efficiency. And therefore, this trend is paving the way for e-commerce. Mobile commerce is one of the top emerging e-commerce website development trends.
Consumers today prefer a mobile-first approach, hence, eCommerce businesses are now increasingly adopting mobile websites and customizing their sites with mobile-friendly features. And since mobile usage is set to expand exponentially, m-commerce will be one of the top e-commerce website development trends in the upcoming year.
Trend #4: Big Data
E-commerce businesses have to deal with enormous data. This huge data volume is a great asset for owners. By analyzing the data they can better understand their customers and make further improvements in services or features of the website. However, collecting and analyzing data becomes a challenging task when it is large.
E-commerce marketplace websites that get huge numbers of visitors, heavily depend on intelligent data analysis and collecting solutions. Thus, the use of big data in e-commerce marketplace development is on the rise. Big data helps e-commerce businesses in collecting and handle large-volume data and derive valuable insights.
It also empowers the creation of effective and efficient data gathering and analytic solutions for logistics, supply chain, inventory, and delivery services which eventually assist in improving business efficiency and increasing revenues.
Trend #5: Artificial Intelligence & Machine Learning
Artificial intelligence and machine learning are advanced technologies. AI & ML enable websites and applications with the automated capability to streamline business processes. Companies use artificial intelligence for creating predictive analysis functions in their e-commerce sites for product recommendations.
Besides this, a website design & development company uses AI & ML for creating high-end security and shopping features. So AI & ML provides a broad range of benefits for eCommerce. Thus, its usage has been on the rise substantially for the past few years and continues to grow in 2023.
Trend #6: Social Commerce
The e-commerce sector is strongly connected with the influence of social media. Modern consumers read customer reviews on social media platforms for making buying decisions. Therefore, social commerce is now becoming a big trend due to its increasing influence on consumers. Almost every e-commerce brand or site has a presence on social media platforms.
However, at present, e-commerce companies are using social media platforms more than ever. E-commerce businesses are using social commerce in several ways such as paid advertising, direct sales, product discovery, and recommendation.
Walmart, Amazon, eBay, and other top e-commerce sites have dedicated business strategies for social commerce. Hence, experts believe it is going to be one of the top e-commerce website development trends shortly.
Trend #7: Voice Search
Voice search has been running in online shopping for years. Today, people like to use voice assistants for performing online searches and doing other things. The success of Google Assistant, Siri, Alexa, and other popular voice assistant devices have played a significant role in pushing the practice of voice search.
In 2023, it continues to enhance. Particularly in online shopping, people like to perform online product searches through voice search. This method saves a lot of time and effort for shoppers.
According to market reports, half of the US population prefers voice search features for most of their online activities including shopping. And therefore, e-commerce companies today incorporate dedicated voice search support in their e-commerce sites for faster and more convenient product discovery and purchasing.
Trend #8: Enhanced Website UX
User experience is one of the key driving factors for website sales conversions. In e-commerce, it matters a lot how shoppers feel about browsing and using the features of the site. For instance, if the web page load is slow, navigation is complicated, etc. It leads to a negative impact on the users.
Therefore, businesses now pay high attention to their website UX to ensure their site offers a seamless website user experience to customers. Several e-commerce companies customize their eCommerce sites responsive to mobile screens to offer a consistent UX across all platforms. Since UX is considered among the important aspects of conversions, enhanced website UX will be a popular trend in e-commerce web development services.
Trend #9: On-Site Personalization
The traditional website is mostly built around a one-size-fits-all theme. This web design concept not only restricts website capability but also leaves scope for engaging users. At present, shoppers look for personalized offers and dedicated support features for shopping.
According to a report from Accenture, 91% of consumers prefer shopping on online stores that give personalized offers and product recommendations. (Source)
This is because of the change in consumer behaviour as they want everything faster, easier, and with personalized features. That is why e-commerce businesses currently focus on developing e-commerce web applications like PWAs for providing on-site personalized features.
Trend #10: Data Security & Privacy
As digitalization is expanding, concerns for data security and user privacy are also rising. Since e-commerce sites take the personal and sensitive information of users, data security becomes a critical subject for site owners. Many countries even have strict data regulations and laws for protecting user data.
Consequently, e-commerce businesses need to ensure this factor to offer their services across overseas countries. Therefore, data security and user privacy are becoming one of the top e-commerce website development & design trends in 2023.
E-commerce is getting bigger than before. The way innovations and technologies are being used in online shopping, new e-commerce website development trends are affecting business practices and the future of online shopping.
For businesses, certainly, their trends give promising opportunities. However, it is advisable to take assistance from a professional company that provides state-of-the-art web design & development services. This will ensure you effectively utilize these latest trends.