Are you a web entrepreneur, professional blogger or owner of an online store and your website is not getting enough traffic? Are you looking for effective tools to increase your visibility on the Web and boost your business? Generating traffic on your site is a key issue for success on the Internet. Indeed, having more visitors lets you know your audience better and target it better, thus improving your turnover. As a bonus, you will rank better on search engines that love high traffic sites. But then what means to use to attract visitors to your website?
Here is a selection of 5 powerful, effective and efficient website traffic generator tools. Let’s go!
1. Google Ads: get qualified traffic with ad campaigns
Do you want to position yourself quickly at the top of Google results on specific keywords to attract traffic? If you have the budget, you can choose to develop a paid search strategy. Google Ads, the tool developed by the world’s leading search engine, enables targeted advertising to be broadcast on the Internet, depending on the request typed by the Internet user. They offer direct visibility to advertisers on the first page above the natural results. Used optimally, this tool can quickly increase website traffic.
To do this, identify the most relevant keywords on which you want to position yourself. Set your cost per click, which is the amount you’re willing to pay for each click on your ad. And above all, direct Internet users to an attractive landing page in order to achieve your conversion goals. By optimizing all these elements, you will be able to acquire new customers and therefore improve your sales.
Paid search increases your online visibility tenfold instantly and attracts qualified prospects to your site. However, you will immediately disappear from Google’s advertising insert if you can no longer afford to pay. Thus, it is essential to work in parallel on its natural referencing or Search Engine Optimization (SEO). The results are not immediate, but it is a long-term investment. Among the traffic-generating tools, here is precisely the one that will help you sustainably acquire traffic.
2. Google Keyword Planner: improve your positioning to generate traffic
Want to increase your website traffic without resorting to paid advertising? Natural referencing is your best ally! By being positioned in the first results of search engines, you will receive many more visits. However, with more than a billion websites online, the amount of information that can be found on the Internet is phenomenal. To succeed in positioning them well, Google attaches great importance to the quality of its publications. If you hope to appear at the top of search results, you will need to produce unique, relevant and rich content. To this end, choose keywords corresponding to the interests of its audience is essential.
Google Keyword Planner, Google’s keyword planning tool, can help you select the right terms. It is by finding requests with high and best potential ghostwriting services that you will succeed in generating traffic. You will be able to define a list of relevant queries and build your articles around them, in order to create optimized content. Once your keywords have been selected, place them in strategic places. Reinforce their power by using vocabulary from the same semantic field. Finally, adopt a clear style by favoring short and simple sentences.
Only with optimized content with high added value will you meet Google’s requirements to provide Internet users with the most qualitative response possible. You will then get more visibility, more targeted traffic and therefore more conversion. Lucie, SEO expert, explains the importance and power of editorial content in this video:
3. Social networks: gain visibility with powerful traffic-generating tools
Do you know that more than 3 billion Internet users are active on social networks according to the latest study carried out in 2019 by Hootsuite and We Are Social? These platforms represent a huge source to exploit in order to generate visits to its website. To get this traffic, it is necessary to be present in the same places as its audience and to share engaging content.
Are you targeting the general public? Build a strong community around your brand through Facebook. Write catchy posts, use an uplifting tone, and engage with your followers. In short, make sure that people talk about you, in order to gain visibility. LinkedIn is perfectly suited to building a qualified audience if you are addressing a professional target. With Instagram, you can promote your site by sharing simple and quick to consume content: photos, videos, etc. Pinterest, which works like a cork board where we pin the images we like, can also bring a lot of traffic. Always remember to use relevant keywords to describe your pins. Are you comfortable in front of the camera? In this case, open a YouTube channel and broadcast-quality video content, in order to attract visitors to your site for free.
A site linked to a Facebook page, a YouTube channel and an Instagram or Pinterest account is often much better referenced. Why? Because links are naturally created between these different means of distribution, which is very popular with Google. You will be better positioned in its results pages and you will get much more traffic. Prospects from Facebook, for example, are not necessarily the same as your readers. This is why, used effectively, social networks are formidable tools for generating qualified traffic.
4. Newsletter: attract targeted traffic to build audience loyalty
On average, nearly 90% of visitors to a website leave it without ever returning. It is enormous! Concretely, this means that part of your work is dedicated to attracting Internet users who will no longer return to your pages. The newsletter is probably one of the best tools to capture this traffic and create a base of loyal visitors. Indeed, this allows you to attract qualified Internet users “ready to buy”, to generate traffic to your site and to improve your positioning in search engines.
How to create a captivating newsletter, in order to retain its subscribers? For the magic to work, put yourself in your readers’ shoes, talk about their problems and provide concrete answers. Take a genuine interest in their needs and show them that there is a real human behind these newsletters. Finally, insert relevant Calls-To-Action in the right place and optimize them so that they provoke this desire to act. Your newsletter is attractive, the content is exciting, your readers want to know more? Bingo! They will come to your site week after week and spend time on your pages. And that is very good for your traffic curve!
Do you want to increase the number of subscribers to your newsletter? Suggest that they download a lead magnet. Also called a lead magnet, this is high-value-added informative content that you offer in exchange for an email address: eBook in PDF format, white papers, video series, etc. Most Internet users are not ready to give their email without consideration. With this tool, you offer a good reason for people who consume your content to leave you their email address. And it is also by capturing more emails that you will succeed in generating more traffic.
5. Webinar: increase the number of visits to your site by demonstrating your expertise
Do you want to attract traffic to your website by proving your expertise in a specific area? The webinar (or webinar) is an excellent traffic-generating tool to achieve this goal. Coming from the contraction of the word’s “web” and “seminar”, the webinar designates a live conference on the Internet. It makes it possible to broadcast high-quality content that is particularly appreciated by Internet users. Interactive, participants can react instantly and get a real-time response from speakers. It is the best tool to position yourself as an expert of your niche. This way, you can build trust with your prospects and convert them into loyal customers much more easily.
How to generate targeted visits with this tool? By respecting the following 3 steps:
1. Choose a good subject by targeting the problems of your audience
To successfully “sell” your webinar, find an enticing topic that will attract an audience of interest to you and demonstrate your value. Your leads (prospects) will then leave the conference with concrete answers to their problems and a desire to solve them by your side.
2. Interact and engage prospects
Interact with your prospects to capture their attention and encourage them to stay until the end of the conference. Plan, for example, a “questions and answers” part where you will discuss with them. In addition, offer pleasant content to watch and likely to captivate your audience: the webinar must also be visually engaging.
3. Promote your webinar
To drive registrations for your webinars, start by creating a landing page. Then, set up email sequences: this involves sending subscribers several emails to remind them of the date of the webinar. Finally, share your TinyTech blogs on your social networks to attract a maximum of participants and therefore increase the traffic of your site.
10 Best Website Traffic Generator Software & Tools for 2023
- TRex by Cisco
- Solarwinds WAN Killer
What to remember to boost your traffic
You now know the main traffic-generating tools that will help you effectively increase your site’s visibility on the Internet. In summary, you can use:
- Google Ads to deliver targeted advertising campaigns on Google and quickly generate traffic to your landing pages;
- Google Keywords Planner to choose relevant keywords and attract qualified visitors;
- Facebook and other social networks to gain visibility with an engaged audience;
- newsletters to retain your readers and bring them back to your site;
- Webinars to build trust with your audience and encourage them to take action.
These tools are remarkably effective only if they are associated with a good content marketing strategy. The goal? That your content (blog posts, newsletters, white papers, etc.) engages your audience and drives visitors to your site. But how do you produce quality content with high added value that you can’t find elsewhere? By collaborating with web editors trained in SEO! Editorial platform and collaborative blog, the Web allows you to find the authors who will be able to accompany you. Browse the different profiles, select expert writers your theme and build your team in less than 5 minutes!
These 10 tools to increase website traffic will help you target (and retarget) visitors and get you the traffic numbers you want.
You have a lot of ways to increase web traffic, like improving your SEO and ranking on search engines, optimising your Instagram bio, sharing product reviews, running smart ads, sending email campaigns, using web push, and more. All that’s left to ask is, “What are you waiting for?” Start getting more traffic right away!