Faire Clone | White Label B2B Wholesale Marketplace App

Faire clone: launch a B2B wholesale marketplace under your own brand

Faire cracked a problem every independent shop has. A boutique owner wants to stock fresh, interesting brands, but ordering wholesale from a maker they have never worked with is a gamble: pay upfront, hope it sells, eat the loss if it does not. Faire removed that fear with net-60 terms and free returns on opening orders, and in doing so it built one of the fastest-growing B2B marketplaces in the world. If you want to build the same kind of platform for your country, your industry, or your niche, our Faire clone is already built, it runs, and you can see a full working demo before you commit a rupee or a dollar.

This is Faire clone app development done as a finished product, not a slide deck. You get a complete white label Faire app with three fully built sides: a buyer experience for retailers, a seller portal for brands, and an admin panel for you, the marketplace operator. It runs on web and mobile, it is fully customized to your brand and your rules, and we hand it over ready to launch. If you have been comparing options for app development like Faire, or serious Faire like B2B marketplace development, this page shows you exactly what you get, how it makes money, and what it costs.

Why a Faire clone is a smart business to launch

Wholesale is enormous and still mostly offline. Most independent retailers still restock the way they did twenty years ago, through trade shows, sales reps, and scattered phone and email orders, which is slow and painful for both sides. Faire proved that a marketplace which makes wholesale feel as easy as online shopping, and takes the risk out of trying a new brand, can pull that whole process online fast. You can read the background on the company on the Faire company overview on Wikipedia. Globally, B2B commerce dwarfs consumer retail, and in most regions nobody has built the local version of Faire yet. That gap is the opportunity.

The reason this model is a good business to own, rather than just a nice app, is that it earns on both sides and it compounds. Every brand you add gives retailers more reasons to shop, and every retailer you add gives brands a reason to join, so the marketplace gets more valuable as it grows. You take a commission on orders, you can charge brands for membership and promotion, and you sit in the middle of a payment flow that repeats month after month as shops restock.

What actually makes the Faire model work

If you only copy the catalogue and the checkout, you miss the point. Three things made Faire spread, and all three are built into our clone. The first is risk-free opening orders: net payment terms so a retailer can buy now and pay in sixty days, plus free returns on a first order, so trying a new brand costs them nothing. The second is discovery: a retailer should be able to find brands the way shoppers find products, by category, trend, region, and recommendation, not by already knowing the brand name. The third is simple wholesale mechanics done right: minimum order values, case packs, wholesale and retail price fields, and reorder in a tap. Get those three right and both sides stay, which is the whole game in a marketplace.

Who this Faire clone is for

Pick this build if you want to own a B2B marketplace rather than rent one. It fits a founder launching the Faire of a specific country or region, a trade body or distributor digitising its wholesale channel, a retail group bringing its suppliers online, or an operator focused on one vertical such as fashion, home and gift, beauty, food and beverage, or handmade goods. If your model is live-selling to consumers instead, our Whatnot clone fits that, and if you want a multi-vendor retail and delivery marketplace, look at the OneCart clone. You can also browse the full lineup on our e-commerce marketplace apps hub. This page is for a true B2B wholesale platform in the shape of Faire.

What you get with the white label Faire app

Everything below is included in the fully customized build, and you own all of it after handover. Three sides, one connected system.

Alongside the apps you get the backend, the payment and notification integrations, free deployment under your brand, documentation, and training. With the optional source code package you own the complete code for every side.

All the features, by side

Every side is built like a real product, not a demo. Here is what ships for retailers, for brands, and for you.

Buyer side: features for retailers

• Brand and product discovery by category, trend, region, new arrivals, and personalised recommendations.
• Wholesale catalogue with wholesale and suggested retail prices, case packs, and minimum order values.
• Net payment terms so a retailer can buy now and pay later, the feature that makes shops say yes.
• Free or protected opening orders with a returns policy you control, to take the fear out of a first order.
• One cart across many brands with per-brand minimums handled automatically.
• Order tracking, reorder, and favourites so restocking takes seconds.
• Credit limit and terms dashboard showing available spend and due dates.
• Search, filters, and saved brands, plus reviews and ratings on brands.
• Mobile app so a shop owner can order from the floor.

Seller side: features for brands

• Brand storefront with logo, story, line sheets, and lookbooks.
• Product and catalogue management with variants, case packs, wholesale and retail pricing, and bulk upload.
• Minimum order and reorder rules set per brand or product.
• Order management from new order to packed, shipped, and delivered, with shipping labels.
• Payouts and statements with clear commission breakdowns and schedules.
• Promotions and incentives such as first-order discounts, free shipping thresholds, and featured placement.
• Retailer insights showing who is buying, reordering, and where demand is growing.
• Messaging with retailers for custom requests and support.

Admin side: features for you, the operator

• Onboarding and approval for brands and retailers, with verification and vetting.
• Commission and fee control per category, brand, or order type, plus membership tiers.
• Payment and credit management: who gets net terms, credit limits, and how settlement works.
• Returns and dispute handling with a clear resolution workflow.
• Catalogue moderation and category management across the whole marketplace.
• Promotions, banners, and featured brands to merchandise the home page.
• Full analytics: GMV, take rate, active buyers and sellers, repeat rate, and cohort growth.
• Payouts, invoicing, and tax configuration by region.
• Role-based team access for operations, finance, catalogue, and support.

How a Faire clone makes money

This is a marketplace, so it earns from the flow it enables, on both sides.

Because retailers reorder on a schedule, the commission on a healthy marketplace compounds, and a membership plan turns your best brands into predictable recurring revenue. You set every rate in the admin panel.

Tech stack, built to scale

This is the architecture under the hood. We adjust it to your budget and launch market.

• Mobile: React Native for the retailer and brand apps, one codebase across iOS and Android.
• Web and admin: Next.js and React for a fast, SEO-friendly marketplace web app and admin panel.
• Backend: Node.js with the orders, credit terms, commission, and settlement logic modelled correctly.
• Database and cache: PostgreSQL for orders and payments, with Redis for sessions and search speed.
• Search: fast catalogue and brand discovery with filters and recommendations.
• Payments: Stripe, PayPal, Razorpay, and regional gateways, with net terms and payout handling.
• Notifications: Firebase for push and Twilio for SMS and email, deployed with Docker for auto-scaling.

Fully customized and truly white label

You are not buying our brand, you are buying a platform that becomes yours. The build is fully customized: logo, colours, typography, app name, and store listings are all yours, and so are the rules that make a marketplace work. Commission rates, membership tiers, net terms and credit limits, minimum orders, returns policy, categories, currencies, languages, and payment gateways are all configurable. Want to start in one vertical and one country, then expand? The platform is built for it, and if you send a reference or a flow you want changed, we adjust it before launch.

Pricing for the Faire clone

Honest, simple pricing with no surprise modules mid-project. The complete white label Faire app is $16,990 one-time, fully customized to your brand and rules, and that includes all three sides, the mobile apps, free deployment, and 3 months of free support. Full source code is an optional add-on at $999 one-time if you want to own and extend the code yourself. Most builds go live in 7-30 days depending on scope.

Running costs beyond the build are the usual ones for a marketplace: hosting, search, SMS and email, and payment processing, all of which scale with your order volume. We size them with you before launch so there are no surprises.

Faire clone vs building from scratch

Why founders buy their Faire clone from us

We have shipped marketplace and multi-vendor platforms before, so you are not our first. You get a demo-ready product you can test end to end before paying, a fully customized build under your brand, full ownership with the optional source code package and no recurring licence fees on the software, and a team that helps you think through commissions, net terms, and go-to-market rather than just handing over a zip file. We would rather earn your trust with a working product than a pitch, which is why the demo comes first, every time.

How the build and launch works

1. Demo and scope: you see the live platform, then we confirm your branding, categories, commissions, and terms.
2. Customization and setup: we white-label all three sides, wire up your payment gateways, and configure your rules.
3. Deployment: we deploy under your brand and publish the apps to the App Store and Play Store on your accounts.
4. Launch and support: you go live in 7 to 30 days, and we support it free for 3 months.

The honest part: the software is fast, the marketplace is your job

We will not oversell this. The platform is the solved, fast piece, and we deliver it in weeks, fully customized, with the optional source code in your hands. What decides whether your marketplace earns is the two-sided hustle: signing up the first brands, bringing in the first retailers, and deciding how you handle payments, credit, and returns, which is a real financial choice, not a toggle we can make for you. We help you scope commissions, terms, and go-to-market on the demo call, because that honesty is worth more than a rushed sale. You can browse the full lineup in our white-label app catalogue.

Written by the Make An App Like build team. We build marketplace, B2B, and commerce apps, and we back this one with a full working demo before you pay, because the product should sell itself.