LTK
LTK (The creator-guided shopping platform (formerly LIKEtoKNOWit): shop products from the creators you follow) formerly known as LIKEtoKNOWit, is a creator-guided shopping platform where people discover and buy products recommended by the influencers and creators they follow.
A shopper opens the LTK app, follows their favourite creators, and taps to shop the exact products from a creator's photo or video, across fashion, home, beauty, and fitness, drawn from more than 450 million products and 8,000 brands. The company says more than 40 million people use it.
LTK is two businesses in one: a free consumer shopping app, and the creator and brand platform behind it, where hundreds of thousands of creators earn affiliate commission on the sales they drive and brands run influencer campaigns. Founded in 2011 in Dallas by Amber Venz Box and Baxter Box, and rebranded from rewardStyle and LIKEtoKNOW.it to LTK in 2021, it reached a roughly $2 billion valuation. This page explains what LTK is, how it works for shoppers and creators, its pricing, how to log in, careers, the apps, and honest reviews.
Overview
What is LTK (LIKEtoKNOWit)?
LTK is a creator commerce platform. The simplest way to understand it: it is the app that makes an influencer's recommendations actually shoppable. When a creator posts an outfit, a room, or a routine, LTK lets their followers tap the image and buy the exact products, and the creator earns a commission on what sells. It started life as two products, rewardStyle (the behind-the-scenes affiliate technology for creators and brands) and LIKEtoKNOW.it (the consumer-facing shopping app), which the company combined and rebranded under a single name, LTK, in 2021. People still search for it as LIKEtoKNOWit or "liketoknow," which is why both names appear throughout this page.
There are two sides to LTK. For shoppers, it is a free app for discovering and buying products through creators they trust. For creators and brands, it is a monetisation and influencer-marketing platform: creators turn their content into income, and brands reach shoppers through those creators. Understanding that split explains everything else about how it works and what it costs.
LTK company information
| Detail | Information |
|---|---|
| Product | LTK (formerly LIKEtoKNOWit) |
| Formerly known as | rewardStyle and LIKEtoKNOW.it |
| Founded | 2011 |
| Founders | Amber Venz Box and Baxter Box |
| Leadership | Baxter Box (CEO), Amber Venz Box (President) |
| Headquarters | Dallas, Texas, U.S. |
| Category | Creator commerce / influencer marketing |
| Valuation | About $2 billion (after SoftBank's 2021 investment) |
| Employees | Around 800 (reported) |
| Website | shopltk.com |
How LTK shopping works (Shop LTK)
For a shopper, LTK works like a feed of shoppable creator content. You follow creators whose taste you like, and your feed fills with their posts and daily videos. When you see something you want, you tap it and LTK takes you to the product at the retailer to buy it. The app lets you browse more than 450 million products from 8,000 brands, watch daily videos from creators near you or in major cities, search for specific products across iconic and emerging brands, and save items you love. People often call this "shop LTK" or "LTK shop," and it is the whole point of the consumer app: shopping guided by people rather than by a generic marketplace search. Checkout happens at the retailer, so LTK is the discovery and recommendation layer rather than the store itself.
The LTK app: iOS and Android
LTK is primarily an app experience, available on both the App Store and Google Play, plus the web at shopltk.com. There is an important split in how the two apps are received, which matters if you are deciding where to use it. On iOS, the LTK app is excellent, rated around 4.9 stars across roughly 460,000 ratings, with shoppers praising the discovery and product search. On Android, the experience is weaker, rated closer to 2.9 stars, with recurring complaints about crashing and freezing when following creators or opening posts, though updates have improved stability over time. If you are on iPhone, the app is a strong experience; if you are on Android, check recent reviews, since your mileage may vary.
LTK for creators (how to become an LTK creator)
The "LTK creator" side is where the business started. LTK is one of the largest creator-monetisation platforms in the world, used by hundreds of thousands of creators. To become an LTK creator you apply through LTK's creator platform; historically it has been somewhat selective and application-based rather than instantly open to everyone, focusing on creators with an engaged audience. Once accepted, you get the LTK Creator app (rated about 4.4 stars on iOS) and a creator dashboard to build shoppable posts, link products from thousands of brands, and track your performance. Creators use LTK to turn Instagram, TikTok, blog, and other content into a single shoppable storefront.
How LTK creators get paid
LTK creators earn through affiliate commission. When a follower buys a product through a creator's LTK link or post, the creator earns a percentage of that sale, and LTK takes a share of the commission brands pay. Commission rates vary by brand and category. There is no cost to be a creator beyond the time to build content, which is why the model is attractive, though creators do debate the commission economics, especially after industry-wide affiliate-rate changes over the years. In short: free to join, you earn a cut of sales you drive, and LTK monetises the brand side rather than charging you.
LTK login: shoppers and creators
There are two different logins, which is a common point of confusion. Shoppers log in inside the LTK app (or at shopltk.com) with the email, Apple, or Google account they signed up with. Creators log in to the separate creator platform at creator.shopltk.com, or through the LTK Creator app, using their creator account. If you are trying to reach your dashboard, brand links, and earnings, that is the creator login at creator.shopltk.com; if you just want to shop, use the LTK app login. Use the "forgot password" flow or LTK's help centre if you are locked out, since shopper and creator accounts are managed separately.
LTK pricing: is it free?
For shoppers, LTK is completely free. There is no subscription and no cost to browse or buy; you pay only the retailer for whatever you purchase, and LTK makes its money from the commission brands pay on sales. For creators, LTK is also free to join and use, with LTK taking a share of the affiliate commission rather than charging a fee. The paid side is brands and retailers, who pay to access LTK's creator network and run influencer-marketing campaigns, on custom commercial terms rather than a public price list. So when people ask about "LTK price," the answer depends on who you are: free for shoppers and creators, paid for brands.
LTK careers
LTK is a sizeable employer, reported at around 800 people, headquartered in Dallas with remote and international roles. Because it spans a consumer app, a creator platform, and a brand business, it hires across engineering, product, design, data, sales and brand partnerships, creator success, marketing, and operations. If you are searching "LIKEtoKNOWit careers," current openings are posted on LTK's corporate careers page (on its company site), and the company is frequently covered for its founder-led culture and its roots as a bootstrapped-to-$2B business built by Amber Venz Box and Baxter Box. Roles and locations change often, so check the live careers listings for what is open now.
LTK apps and links
| Channel | Link |
|---|---|
| iOS (shopper app) | LTK on the App Store |
| Android (shopper app) | LTK on Google Play |
| LTK Creator app (iOS) | LTK Creator on the App Store |
| Shopper website | shopltk.com |
| Creator login / platform | creator.shopltk.com |
LTK vs ShopMy
LTK's main modern rival is ShopMy, and creators often weigh the two. LTK is the established giant: the biggest shopper audience (40 million-plus), the deepest brand relationships, a polished consumer app, and the strongest discovery for followers. ShopMy is the newer challenger that won favour with many creators for higher or more flexible commissions, easy brand gifting and collaborations, and a lighter, link-in-bio-style storefront, though it has a smaller built-in shopper audience. As a rule of thumb, LTK is stronger for reaching dedicated shoppers inside a destination app, while ShopMy appeals to creators focused on monetising their own off-platform audiences and brand deals. Many creators use both. The table below sums it up.
What LTK reviews say
Shopper reviews are strongly positive where the app is strong: the iOS app's roughly 4.9-star average across 460,000-plus ratings reflects how much shoppers like discovering products through creators they trust, and the product search in particular gets praise. The clearest negative is the Android app's much lower rating, near 2.9 stars, driven by crashing and freezing complaints, so the experience is uneven across platforms. On the creator side, LTK remains the most important platform for monetising shoppable content, but it is not without criticism: some creators have been vocal about changes to commission economics over the years and about competition from newer tools. The balanced view is that LTK is the category leader with an excellent iOS shopper experience and unmatched scale, alongside a weaker Android app and ongoing debate about creator commissions.
LTK contact and support
LTK runs support online rather than by public phone. The key links are the shopper site at shopltk.com, the creator platform at creator.shopltk.com, and LTK's help centre for account, order, and payout questions. The company is headquartered in Dallas, Texas, and you can follow LTK on Instagram and TikTok at @shopltk. There is no public customer-service phone line; shopper and creator issues are handled through the in-app help and the help centre, with brand and partnership enquiries going through LTK's corporate site.
History
LTK was founded in 2011 in Dallas, Texas, U.S. by Amber Venz Box (Co-founder & President) and Baxter Box (Co-founder & CEO).
LTK features
LTK offers the following capabilities:
- Follow creators, shop their posts. Follow the creators whose taste you trust and shop the exact products from their photos and videos, the core of the LTK experience.
- 450M+ products from 8,000 brands. Browse a huge catalog across fashion, home, beauty, fitness, and travel, from iconic and emerging brands.
- Daily creator videos. Watch daily shoppable videos from creators near you, in major cities, or by interest, so discovery feels personal.
- Product search. Search for specific products across brands, a frequently praised feature that helps shoppers find the exact item a creator used.
- LTK Creator app. A dedicated app and dashboard for creators to build shoppable posts, link brands, and track performance and earnings.
- Brand and campaign tools. Tools for brands to run influencer campaigns across LTK's creator network, with sales attribution and analytics.
- Cross-platform and web. Available on iOS, Android, and the web at shopltk.com, so shopping and creator dashboards follow you across devices.
- Affiliate monetisation. The engine underneath: creators earn commission on the sales they drive, turning content into a shoppable, income-generating storefront.
Use cases of LTK
- Shop your favourite creators (Shoppers). Find and buy the exact products the influencers you follow use, instead of guessing or searching generic marketplaces.
- Monetise your content (Creators and influencers). Turn Instagram, TikTok, and blog content into a single shoppable storefront and earn affiliate commission on sales.
- Run influencer campaigns (Brands and retailers). Reach millions of shoppers through hundreds of thousands of creators, with sales attribution built in.
- Discover trends and products (Trend shoppers). Browse curated trend, home, beauty, and travel pages and daily creator videos to find what is popular now.
- Build a shoppable link-in-bio (Content creators). Give followers one place to shop everything you recommend, linked back to thousands of brands.
LTK pricing
LTK uses a free pricing model, starting at Free for shoppers. The product offers a free version.
| Plan | Price | What's included |
|---|---|---|
| Shoppers | Free /always | The LTK app and all shopping are free. You pay only the retailer for what you buy; LTK earns commission from brands, not from you. No subscription.
|
| Creators | Free to join /commission-based | Free for creators to join and use. Creators earn affiliate commission on sales they drive, and LTK takes a share of the brand-paid commission rather than charging a fee.
|
| Brands | Custom /contact sales | The paid side. Brands and retailers pay to access LTK's creator network and run influencer-marketing campaigns, on custom commercial terms rather than a public price list.
|
LTK vs ShopMy
The table below contrasts LTK with ShopMy (shopmy.us) on a few key dimensions.
| Dimension | LTK | ShopMy |
|---|---|---|
| Position | Established leader, 40M+ shoppers | Newer challenger, creator-favoured |
| Shopper audience | Large built-in destination app | Smaller; relies on creator's own audience |
| Creator appeal | Scale, brand depth, polished app | Higher/flexible commissions, easy gifting |
| Storefront style | In-app feed and creator profiles | Lightweight link-in-bio storefront |
| Cost | Free for shoppers and creators | Free for creators; commission-based |
| Best for | Reaching dedicated shoppers in an app | Creators monetising off-platform audiences |
Platforms & tech
- Supported platforms: iOS, Android, Web (shopltk.com).
- Deployment: ios, android, cloud.
Awards & recognition
- Built to a $2 billion valuation — Founded in 2011 and bootstrapped for years, LTK reached a roughly $2 billion valuation after SoftBank's 2021 investment, with 40 million-plus shoppers, 450M+ products, and 8,000 brands.
See also
- ShopMy — The main modern rival, popular with creators for flexible commissions and easy brand gifting, with a lighter storefront.
- Amazon Influencer Program — Lets creators build a shoppable Amazon storefront and earn commissions, with Amazon's catalog and checkout.
- Flip — A social shopping app built around creator and user video reviews, with in-app checkout.
References
- "LTK (shopLTK) official website". shopltk.com.
- "LTK on the App Store (4.9, 460K ratings)". Apple App Store.
- "LTK on Google Play". Google Play.
- "How Amber Venz Box turned a fashion blog into a $2B company". CNBC.
External links
Frequently asked questions
- What is LTK (LIKEtoKNOWit)?
- LTK, formerly LIKEtoKNOWit, is a creator-guided shopping platform. Shoppers follow influencers and creators they trust and buy the exact products from the creators' photos and videos, across fashion, home, beauty, and fitness, from more than 450 million products and 8,000 brands. Behind the app, it is also a creator and brand platform where creators earn affiliate commission and brands run influencer campaigns. It was founded in 2011 in Dallas by Amber Venz Box and Baxter Box, and combined its rewardStyle and LIKEtoKNOW.it products under the LTK name in 2021.
- Is LTK free, and what is the LTK price?
- For shoppers, LTK is completely free. There is no subscription and no cost to browse or buy; you pay only the retailer for your purchases, and LTK earns commission from brands. For creators, it is also free to join and use, with LTK taking a share of the affiliate commission rather than charging a fee. The paid side is brands and retailers, who pay for access to LTK's creator network and influencer campaigns on custom terms. So the LTK price is free for shoppers and creators, and custom for brands.
- How do I shop on LTK (Shop LTK)?
- Download the free LTK app on iOS or Android, or use shopltk.com, then follow creators whose taste you like. Your feed fills with their shoppable posts and daily videos; when you see something you want, tap it and LTK sends you to the product at the retailer to buy it. You can also browse trend, home, beauty, and travel pages, search for specific products across brands, and save items. Checkout happens at the retailer, so LTK is the discovery and recommendation layer rather than the checkout.
- How do I become an LTK creator?
- You apply through LTK's creator platform. Historically LTK has been somewhat selective and application-based, favouring creators with an engaged audience rather than opening to everyone instantly. Once accepted, you get the LTK Creator app and a dashboard to build shoppable posts, link products from thousands of brands, and track performance. There is no fee to be a creator; you earn commission on the sales you drive.
- How do LTK creators get paid?
- LTK creators earn affiliate commission. When a follower buys a product through a creator's LTK link or post, the creator earns a percentage of that sale, and LTK takes a share of the commission that brands pay. Rates vary by brand and category. It is free to be a creator, so the model is you earn a cut of the sales you drive, while LTK monetises the brand side. Creators do debate the commission economics, especially after affiliate-rate changes across the industry over the years.
- How do I log in to LTK or the LTK creator platform?
- There are two logins. Shoppers log in inside the LTK app or at shopltk.com with the email, Apple, or Google account they signed up with. Creators log in to the separate creator platform at creator.shopltk.com, or through the LTK Creator app, with their creator account, to reach their dashboard, brand links, and earnings. Shopper and creator accounts are managed separately, so use the matching login, and the forgot-password flow or the help centre if you are locked out.
- What do LTK reviews say?
- Shopper reviews are very positive on iOS, where the app holds about 4.9 stars across 460,000-plus ratings, with praise for discovery and product search. The Android app is rated much lower, near 2.9 stars, with crashing and freezing complaints, though updates have improved it, so the experience is uneven by platform. On the creator side, LTK is the category leader for monetising shoppable content, but some creators criticise commission changes and newer competition. Overall: an excellent iOS shopper app and unmatched scale, a weaker Android app, and ongoing debate on creator economics.
- Does LTK (LIKEtoKNOWit) have careers or jobs?
- Yes. LTK is a sizeable employer, reported at around 800 people, headquartered in Dallas with remote and international roles. It hires across engineering, product, design, data, sales and brand partnerships, creator success, marketing, and operations, because it runs a consumer app, a creator platform, and a brand business. Current openings are posted on LTK's corporate careers page on its company site, and roles change often, so check the live listings.
- LTK vs ShopMy: which is better for creators?
- LTK is the established leader with the largest built-in shopper audience, the deepest brand relationships, and a polished consumer app, which makes it strong for reaching dedicated shoppers. ShopMy is the newer challenger that many creators prefer for higher or more flexible commissions, easy brand gifting, and a lightweight link-in-bio storefront, though it has a smaller built-in audience. Many creators use both: LTK to reach its shopper base, and ShopMy to monetise their own off-platform audience and brand deals.
- Who owns LTK?
- LTK is a private company founded in 2011 by the husband-and-wife team Amber Venz Box and Baxter Box, and it is based in Dallas, Texas. Amber is typically listed as co-founder and president and Baxter as co-founder and CEO. The company was known as rewardStyle and LIKEtoKNOW.it before rebranding to LTK in 2021, and it reached a roughly $2 billion valuation after a 2021 investment from SoftBank's Vision Fund.