Social media has become an indelible part of modern society. Nowadays, it’s common to see corporations in e-commerce and retail with digital or social media marketing strategies. The potential reach and engagement that social media applications like Instagram have been irresistible for these businesses.
Nonetheless, building a strong Instagram presence isn’t as easy as you might think. There are a lot of things competing for people’s attention on Instagram, so you must thoroughly plan and make your content stand out. That said, here are some ways to build a firm presence on Instagram.
Tips to Established Presence on Instagram 2023
- Set SMART Goals
Yes, your overall goal is to build a robust online presence, but how? What does that mean, and what does success in that look like? Craft your goals using the SMART criteria (specific, measurable, achievable, realistic, timely). You need to have a starting point and an end goal.
Additionally, your goals need to be measurable because there’s no better way to gauge whether you are moving in the right direction other than by analyzing metrics. Make use of the various Instagram analytics tools available online to help you keep track of your SMART goals.
- Identify Target Audience
After you have specified your goals, it’s time to identify your target audience. Instagram has a big potential audience. But people have different tastes, backgrounds, personalities, and characters, which make them unique. You need to identify and profile the ideal customer for your product, then design a strategy to deliver value to that specific customer.
You can’t target everyone. Rather, focus your energy on a specific target market or market segment. This will also help you figure out how to tailor your products to appeal to that market.
- Use Automation Tools
Many automation tools can help to keep your audience engaged. For example, artificial intelligence-powered (AI) chatbots can help you keep up with audience comments and direct messages.
However, it’s important to note that automation tools should complement human activity, not the other way around. It’s not possible to substitute machines for humans and get the same results. You risk making the interactions very robotic. Therefore, you simply cannot replace human-to-human interaction. But, when you work hand in hand with automation tools, you stand a better chance of being more efficient.
- Use Hashtags
Unlike other social media platforms, hashtags are a powerful tool for Instagram. Hashtags are almost like the search engine optimization (SEO) tools for Instagram because they primarily help to drive traffic and engagement. The algorithm keeps track of these hashtags such that if you use the relevant and correct hashtags, your engagement rate will probably go up.
Therefore, it’s also a good idea to monitor which hashtags your competitors are using and those which are trending so that you can take part in specific relevant campaigns. A hashtag generator can help you to create effective hashtags. Besides, it’s a good way to show audiences that you have a human side and that you care about current trends.
- Show Your Human Side
Don’t be afraid to let your human side shine through your content. People are not robots. They are human beings with feelings and emotions. So, you need to try as best as you can to create relatable content. Let things appear natural as possible. Also, don’t be afraid to incorporate some humor in your content. As long as your jokes are inoffensive and company policy allows you to do so, include them.
- Post Consistently
As far as building genuine engagement is concerned, consistency is key. That’s how you make your presence felt on platforms like Instagram. Give your audience something to see, think about, or meditate on consistently. It doesn’t necessarily mean you should post every day. Quality still trumps quantity. But, just have a consistent posting schedule. You could also use social media management tools to help you keep track of your posting frequency as well.
- Create Good Quality Content
There’s an enormous amount of content that flows through social media every day. You cannot afford to post poor-quality content on Instagram if you want people to notice and engage with your posts. Therefore, you need to create good-quality posts. Poor quality pictures and videos won’t prompt people to stop scrolling and engage with your posts. Excellent pictures have the opposite effect.
Besides, Instagram is an image-based social media platform. So, if you want to stand out, your content has got to be of high quality.
- Pay Attention To Trends
If you’re going to improve your presence on social media, leverage on trends. It doesn’t mean you should take part in every trending topic. But you can engage in things that apply to you and your business. Everything else doesn’t matter. Trends reveal what people value currently. A trend may not last forever, so you might as well leverage it while it lasts and only if it’s worth it.
- Work With Influencers
Influencer marketing has taken off over the past few years because of how effective it is at spreading brand awareness. Influencers usually have a huge following on social media. They leverage that to make your products well known. Influencers essentially partner with you in making your brand more visible, even on applications like Instagram.
So, instead of going at it alone, you could partner with a niche influencer in a specific campaign to improve product visibility. It’s an easy and quick way of getting your brand name out there. Only make sure you look for the right influencers.
- Engage With Your Followers
The purpose of social media is to reach new followers and engage with them. Social media isn’t about selling your product or marketing yourself. It’s also about creating a connection with your audience. Yes, as your audience expands, it may become difficult to cater to everyone’s needs and respond to every direct message, comment, post, or reaction. But you must stay actively engaged with followers because it shows that you care. Plus, people value responsiveness on social media.
- Use Instagram Stories
If you want to build a robust online presence, you must use IG stories. IG stories are excellent tools for creating engagement and advertising your marketing campaigns. You can use polls to collect or gather data about various topics. There are a lot of photo editing applications with templates you can use to design posts for your IG stories.
How to Get Approved for Shopping on Instagram
Signing Up For Instagram Shopping Step-by-Step
Launch Instagram on your mobile device and navigate to your profile.
Tap the menu located in the upper-right corner.
- Tap ‘Settings’.
- Select “Business”
- Tap ‘Sign Up for Shopping’.
- Follow the directions.
Building a strong online presence takes deliberate planning and execution. You can consider the above tips and maybe implement them in your social media strategy to begin with. But, it’s always important to understand your audience or customers first before trying to do anything.