These days it is considered normal to conduct business through e-commerce. Thousands of companies around the world use information computer technology to conduct business. Large companies use Web sites as an additional means of marketing and promoting products. Small and medium-sized companies conduct electronic marketing activities and engage in e-commerce on the Internet. Virtual trade enterprises are developing. E-commerce platforms are being created.
Electronic trade and intermediary centers are widely used. Internet advertising is becoming commonplace. A special place in the modern world is occupied by electronic payment systems that allow making remote payments both by means of plastic cards and with the help of electronic money.
At present, e-commerce is a set of electronic means and marketing technologies for the implementation of sale and purchase relations between organizations (legal entities) or between a seller organization and an individual buyer based on the use of Internet technologies. Electronic commerce, as it is now understood in the world, is based on making payments via the Internet.
Nowadays, there are a huge number of different online platforms for creating an online store website. Each is unique in its own way and different from the others. However, the Magento platform stands out in particular.
Magento is an excellent solution for those who want to launch their online store with great comfort and ease. The platform is designed in such a way that allows users to use all sorts of features to make the store popular and in-demand among buyers and customers. Magento is quite a popular platform and is widely known all over the world. It is used both in the west and in the east. We recommend you Dinarys – e-commerce development company.
A popular and feature-rich platform for running an online store. Even for a novice, the platform is incredibly adaptable, with an easy-to-understand administration panel. At the same time, the functionality isn’t shabby; there are a number of beneficial features, including the speed with which goods are imported and exported from catalogs, as well as the caching function, which is critical for the site’s future development. There are useful sales and profit information, as well as an inventory analysis.
Customers praised the filtering and navigation system for its convenience and accuracy. There is a function in the settings to link certain products to each other, such as eyeliner to shadows and mascara, and so on. Customers are more willing to move from category to category when they see a broad selection. Multiple languages, discounts, vouchers, and bonuses can all be set up for specific clients. Optimization features are also available, as are links to major markets and the ability to directly prescribe URLs and tags. The system is open-source and runs on UNIX.
Many stores, various locations, multiple languages, product categories (simple, custom, virtual, grouped, batch, downloadable), and color swatches are just a few of the features available out of the box with Magento. Multiple warehouses, varied price tags, and a wide range of currencies have all been included with the release of Magento 2.3.
Compare Magento to alternative ecommerce platforms such as Shopify, Woocommerce, and others. Magento is notable for its extensive feature set. When it comes to marketing, customer loyalty, user experience, and business performance, Magento Commerce has a lot to offer.
According to recent surveys, 84 percent of businesses that invested in a mobile presence saw a boost in new consumers and revenue growth. Magento is a mobile-friendly platform because it makes it simple to create a mobile website and give the greatest mobile experience for your customers.
Magento Mobile allows for easy storefront connection across all devices (iPhone, iPad, and Android). Magento Commerce also offered Progressive Web Applications (PWA) Studio, a suite of tools for creating mobile-friendly online storefronts.
Pros and Cons of Magento & Magento 2 Ecommerce Platform
Pros of Magento in eCommerce project
- High Flexibility & Customization
- Built-in Features & Functionality
- Advanced SEO
- Mobile-friendly & Omnichannel Support
- Large Community Support
- Scalable & a Global Platform
- GDPR & Other Compliance Laws
A few major cons of Magento :
- Difficult installation scheme, especially for beginners;
- The need for improvements if you want to have a truly individual and unique site;
- The need for high-quality hosting;
- There are not enough add-ons and extensions.
If your company has more than one online store, Magento is the CMS for you. As a powerful e-commerce platform, it can run multiple online stores from a single dashboard. Gone are the days when you had to have a separate control panel for every company – the amount of time and energy you save by centralizing your commercial work is astronomical. You can learn more about it here https://dinarys.com/magento.
Disadvantages of Using Magento For E-Commerce Web Development
In comparison to others, it is quite costly.
Magento’s e-commerce development is more costly than that of other e-commerce platforms. There are various variants of it. The community edition is free, but the enterprise version will set you back roughly $15,000 dollars. Furthermore, the premium enterprise version, which is only available to large firms, costs more than $15,000 each year. Furthermore, if you are unable to install an extension yourself, you will be responsible for third-party payments. This is a deterrent for many people who want to establish an e-commerce business using Magento, which is otherwise a fantastic platform.
Developers are scarce.
Magento has a vast user base, which can lead to a developer shortage at times. Finding genuine developers is challenging due to the intricate understanding and extensive experience necessary with the main software. Even more so because Magento is a huge system with over 20,000 files and 200 database tables. Developers gain experience and so charge a premium for their Magento e-commerce development services.
When compared to other e-commerce development platforms, Magento takes a long time to load. In comparison to other e-commerce platforms, this makes personalization difficult. Magento imports data from other e-commerce platforms slowly, discouraging users from switching. Setting up the flexible architecture takes time and adds to the loading time. However, this isn’t true for all versions; only the community version is slow. Premium and enterprise, on the other hand, are quite quick.
Hosting is required.
Magento, unlike Shopify and other e-commerce platforms, requires a dedicated server. It should be set up on a server that you or your developer know how to use. This limits the amount of Magento that may be hosted. Optimization necessitates a diverse skill set as well as logical thinking. The major disadvantage of Magento is that it can cause your website to crash because to its bulkiness.
Here is the list of the top 5 advantages of Magento.
1. Built-in Features & Functionality
2. Advanced SEO
3. Mobile-friendly & Omnichannel Support
4. Large Community Support
5. Scalable & a Global Platform
6. GDPR & Other Compliance Laws
1. It is flexible
2. It has many features that other platforms lack
3. It has a large community of users
4. It is mobile friendly
5. It’s scalable
6. It’s expensive
7. It has few developers
8. It is time-consuming
10. Bad product support
Shopify Plus, Shopify, and WooCommerce are common alternatives for Magento Open Source.