How to Use Local SEO and Online Education to Stay Competitive in Business

Modern business challenges require modern multimodal solutions. When people usually think about making an impact on their business, they only think in...

Written by Niel Patel · 3 min read >
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Modern business challenges require modern multimodal solutions. When people usually think about making an impact on their business, they only think in broad terms such as marketing, networking and resource management. However, the reality is that you need both a comprehensive approach and a good understanding of very technical specifics in order to succeed. 

When it comes to the former you will need to possess a strong knowledge of modern business principles, which can be easily attained through online education, whereas the technical knowledge of local SEO marketing will drastically improve your business outreach. Strike a perfect balance and get optimal results. 

Assess your strategy

If you want to make a serious impact and make your business truly competitive on the market you will want to assess your strategy and devise new ways to improve. Start off by identifying new areas of improvement, as well as any past weak points. Perhaps some of your past business choices were bringing very little actual value, and they were more of a hindrance in the long run. 

Without taking the time to reflect and update your business framework of references you will be perpetually stuck by making the same mistakes. You might find that you lack sufficient knowledge in a specific area of business expertise and that might require you to pursue additional education or training. On the other hand, your inefficient marketing could be your biggest bottleneck. 

In order to make your business competitive you first have to realize who it is that you are going up against exactly. Identify your target audience. Perhaps your brand is not reaching the best type of clients. This is especially the case if your business has to operate within a local context. Luckily, if you uncover your weak spots, you will be able to refine your local SEO strategy and make headway. 

Boost your knowledge

Business demands are constantly changing and if you are behind on the latest standards and trends you are practically putting yourself in a very weak position to compete. There is nothing that brings you credibility to your business image as much as a high-quality educational background. 

Luckily, if you want to seek additional business education you can do just that by using some of the latest materials from well-regarded institutions. You can access reliable University College Dublin resources online and learn from some of the most talented people in academia. This will also allow you to boost a culture of learning in your organization since good leaders are always able to lead by example. 

With a new set of principles and an updated understanding of the modern business landscape you will be able to spot new opportunities sooner; things that were always there, but you were missing the full picture to actually make the change. The best thing of all is that your business development doesn’t have to suffer because online education is completely flexible. 

Leverage the best tools

Strive for making your business easily discoverable. Since this is usually dictated by your SEO strategy, you have to use the optimal tools to make the most out of it. You can significantly boost your performance when you leverage a reliable local rank checker, since it allows you to quickly perform your local SEO audit, check your keyword ranking and perform the necessary management of your GMB profile. 

This is important because local visitors want to find a place that is easy to locate and access. If your local ranking is effective, you will undoubtedly capture the majority of local visitors in your particular niche.  

Create a Google My Business profile

GMB is an excellent free online platform that will allow you to promote your business across all of the web. Most importantly, you will be able to show your business to local visitors on Google Maps and even on the top right corner of the SERP. In reality you just have to input your address, contact information and business name. 

Outline information regarding your working hours clearly, and update it regularly. For best results make sure you add photos and provide your business logo as well, so that you can be easily recognizable. 

Show what others have said 

One of the most useful features of GMB profiles is that they allow you to collect client reviews. There is nothing more credible than a business that can showcase that they truly care about what their customers have to say. Your rating doesn’t have to be perfect, as long as you have plenty of reviews. This will show that your business is legitimate. Even if you get a lower rating than usual you can leverage that as an opportunity to reach out to your customer and rectify your service. 

Staying competitive with your business takes good technical skills as well as good knowledge of how modern businesses are developed. You can reap the benefits of both of these, if you assess your current strategy, seek additional online education, use the latest SEO tools, create a detailed GMB profile and make clever use of your reviews.  

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