Our lives are in a state of anarchy as we approach 2022. The pandemic has reappeared even now, wreaking havoc on numerous enterprises. Many businesses turn to internet marketing as a substitute during the epidemic while physical outlets close and are forced to cease operations. One could say that COVID-19 has altered how the business runs and helped to create a new modern era of marketing known as digital marketing.
These days, more and more businesses are switching to online working arrangements, which is merely referred to as “the new normal.” Understanding the “new normal” environment has helped us predict some digital marketing trends prevalent in the year 2022. If you’d like these insights, connect with the right digital marketing agency in India.
This article gives you a rundown of a few digital marketing trends that companies should consider as they prepare their digital marketing plans for the foreseeable future:
Top B2C Digital Marketing Trends To Keep An Eye On!
- Inbound Marketing
- Artificial Intelligence
- Paid Marketing
- Google My Business
- Influencer Marketing
- Live Streaming
- User-generated content
- Inbound Marketing
The core principle of inbound marketing is to meet customers where they are. This focuses on luring customers into you instead of marketing initiatives that drive messaging out to consumers. Inbound marketing is the most significant trend marketers will invest in 2019, trailing just short-form video. In fact, for this strategy, more than 80% of marketers want to maintain the current budget or increase it.
The “Attract, Delight, Engage” methodology, which makes use of content marketing, SEO, marketing automation, social media, and other strategies, is used to nurture customers at each stage of the buying process.
- Artificial Intelligence
Artificial intelligence is at the center of business today on a worldwide basis. The company has employed AI in several ways. While some use it for processes, others use it for marketing. Businesses also use AI to improve communication, analyze data, forecast consumer behavior and perform other tasks that relieve human labor.
Artificial intelligence is causing rapid change in the field of digital marketing. AI significantly impacts how organizations conduct marketing campaigns and connect with their customers. Artificial intelligence is supposedly changing the course of digital marketing.
Most big businesses, like Amazon, Netflix, and Spotify, use AI or machine intelligence today. It can gather data, analyze it, and come to conclusions. It facilitates swift data-based decision-making.
For gaming firms, B2C marketing through in-game purchases is effective. The same is true for purchases made “in-book” or “in-movie.” However, businesses that gamify their apps also see stronger returns on their marketing investments and have a surprisingly high conversion rate.
Most mobile games currently feature in-game advertising. These in-game advertisements fund the free play tier by being placed right into the game. They can appear on the screen as banner advertising while the user is playing, as interstitial movies between stages or games, paid video ads that grant viewers access to exclusive bonuses or features, or even playable ads that the user can engage with.
It’s crucial to comprehend how people will respond to these advertisements and how annoying they are. They have the potential to increase brand exposure, user engagement, and revenue, but they also have the potential to have the opposite effect if they degrade the user experience.
Remember that creativity is essential once you know how the user will engage with your adverts as part of the overall game. Knowing who your target market is will enable you to employ complementary messaging and creativity that stands out from the rest of the experience.
- Instant Messaging
One of the best methods for connecting with clients is messaging. Because it can meet someone’s need for connection and aid right away, messaging is effective. Furthermore, texting is quick and discrete. Messages can be sent between phones, of course, but social media platforms now use messaging extensively. Customers are more likely to respond to calls to action if they receive quick communication via Twitter or Facebook, for instance.
- Voice/ Podcasts
Understanding the power of one’s voice is crucial for business owners who want to engage with customers digitally. For instance, you will reach a predictable number of individuals if you publish information online. Software for SEO analytics can predict how long visitors will stay on your website and how many sales you will probably make.
However, because of how effectively their personalities and messages connect with listeners, business owners who interact with clients through podcasts, videos, and tutorials can engage a bigger market segment.
According to data, video is the most effective kind of content marketing. However, audio is gradually becoming more prevalent. Even though adoption seems low in 2021, the data indicates that more B2C marketers will incorporate audio content into their campaigns in the coming year.
In 2022, almost 43% of B2C marketers expect to grow their podcast spending, while 38% expect it to remain the same. This particular piece of data is essentially the same for B2B marketers, which is another intriguing, fun tidbit.
- Paid Marketing
When a user clicks or watches one of a company’s advertisements in a search result, on a website, on social media, or on several other digital platforms, a publisher (such as a search engine or website owner) receives payment from the company.
In paid digital advertising, businesses compensate a publisher (such as a search engine or website owner) each time a user clicks or views one of their adverts in a search result, on a website, on social media, or on a variety of other digital platforms. Instead of the (sometimes slow) process of garnering attention naturally, you can essentially buy it using this strategy.
Businesses and brands compete fiercely to appear higher in Google search results. However, using SEO to get indexed on the first page of results takes a lot of work and time. Paid advertising is an option for this because it makes it simpler for marketers to rank at the top and is predicted to overtake other trends in digital marketing by 2022.
- Google My Business (GMB)
When someone searches for you online, Google My Business, a new type of account, will allow you to appear in the search results. The service, which Google offers for free, is made to increase your company’s visibility on these search engines. Additionally, it serves to inform customers. This suggests that people should acquire factual information about you or your business directly from the source when searching for you or it.
Information from the Google My Business listing includes:
- Contact details.
- Working hours
- Address, Service area, and further crucial details
On the one hand, accurate information can draw people to you, while on the other hand, inaccurate information can mislead customers, lead to negative customer experiences, and result in missed business possibilities. It demonstrates the company’s reliability.
- Influencer Marketing
You may have noticed the ongoing influencer marketing trend on various social media platforms. This type of word-of-mouth marketing uses celebrities or social media influencers to reach a wider audience. These influencers may be popular YouTube or Instagram users with tens of thousands or millions of fans and are looked up to. For instance, Kareena Kapoor Khan, an Indian Bollywood star endorsing the Netmeds platform through her Instagram profile, has a devoted fan base that can help the company get the word out to a larger audience.
Influencer marketing frequently offers a more engaging and real experience than the brand’s corporate advertising. According to the survey, influencer marketing ad spending will likely surpass $10 billion in 2022.
Artificial intelligence also significantly alters influencer marketing by recognizing images, forecasting rewards, and assessing an influencer’s influence.
- Live Streaming
During a lockdown, staying inside means skipping out on social gatherings and other activities. As a result, more people are now live streaming. Live streaming is the process of sending an unrecorded, in-the-moment video via the Internet. This can be seen as live digital marketing, which marketers now use in their digital marketing plans. Live broadcasting aids in boosting customer loyalty to the brand. This improves the user experience and adds an element of distinctiveness, which links businesses with their customers.
You wouldn’t believe the impact of using live streaming in marketing campaigns. This is demonstrated by the statistic that when information is presented through a video, 90% of potential customers have a favorable opinion of the company. Facebook receives more than 8 million views each day. During the COVID-19 lockout, its views increased by 50%, while Instagram’s live streaming views increased by 70%. Live streaming can be used to set up one-on-one interactions with clients, enhance customer service, introduce new goods and services, and set up customer Q&A sessions. Popular live streaming technologies and platforms include Facebook Live, Instagram Live, Twitter Live, YouTube Live, Amazon Live, Vimeo, Twitch, and many more.
What is the appeal of live streaming? Simple is the response. Huge audiences for the companies create opportunities to connect with them and draw in a new audience that isn’t even familiar with the brand yet. The growth of cell phones is the second-largest reason. People can watch live streaming events at work, over lunch, or from any place.
- User-Generated Content
B2C marketing will be immersive, intriguing, and engaging for some industries. Realtors, for instance, already communicate with prospective buyers and sellers with 360-degree movies that enable a thorough tour of an agent’s portfolio. The new trend in other areas, like travel, is for virtual tours to be conducted on a larger scale, like an entire city or an estate.
Companies are increasingly choosing to keep commercials under 30 seconds in length. The most straightforward strategy to reach clients is to produce a six- to eight-second video that plays ultimately before viewers have the option to skip the commercial on websites like YouTube. By doing this, businesses can communicate effectively with customers and prevent interruptions from short attention spans.
To Wind Things Up
Best wishes as you seize the opportunities provided by these top digital marketing trends in 2022 and beyond! Make sure you have an integrated digital marketing plan in place before you quickly implement any of the digital marketing trends discussed in this article so you can benefit from the newest trends throughout your client lifecycle.