Videos have become the most crucial element in the digital marketing strategy of most companies as more and more people choose watching video content over reading texts. So if a video is not yet part of your content marketing strategy, now is the best time to start using it to promote your products and services.
But with lots of videos trying to get the attention of viewers, it becomes harder to cut through the noise. You need to provide your target audience with something engaging, and animated videos created by animation studios Melbourne businesses trust will undoubtedly help you get it.
Read on to learn why you should use animated videos and how to create one for your business.
- Why Use Animated Videos
- How to Create Effective Animated Videos for Business
- Hiring Animation Professionals
Why Use Animated Videos
There are many reasons why animation works better than other visual types. Here are some of them:
Captures viewer attention
Animated videos are engaging, capturing your target audience’s attention and keeping them hooked. It uses bright colours and motion graphics to convey messages in a visually appealing and exciting way.
Moreover, videos that use animation are easy to understand and follow, making them a great choice for explaining topics effectively and simply. They evoke emotions that resonate with people. They also spark conversations and make the viewers want to follow the story.
Versatile and cost-efficient
Creating short animated videos is cost-effective. As opposed to live-action video production, which calls for expensive equipment and may even take weeks to finish, producing animated videos is not as costly and labour-intensive.
Additionally, animated videos can be used in various ways depending on the message you want to convey to your target audience. If you wish to explain a complex concept or showcase what you offer, there is an animation style that fits your corporate needs.
Brings back memories
Most people associate cartoons with great times during their childhood days. Animation can make viewers nostalgic, which is among the most powerful emotion. Studies have shown that nostalgia can filter negative emotions and even fight depression.
It can be tailored to your brand and different cultures
Animated videos are relevant to today’s culture as they capitalise on the power of visuals and storytelling. This allows you to create unique and memorable stories that align with your brand values while resonating with your viewers on an emotional level.
Animations can also be tailored to reflect different cultures. Logos or mascots may also be incorporated to amplify branding efforts further.
Everybody loves to be entertained, whether they get educated or talk business. The more entertaining your corporate videos are, the more people will surely share them.
Because animated videos are engaging and unique, viewers tend to remember them easily. So when they need the product or service you offer, they will certainly think of you first. Eventually, your viewers could turn into paying customers.
How to Create Effective Animated Videos for Business
Here are the basics of creating animated videos for your business
1. Choose a video creation platform
You can use many different platforms to create videos with character animation. Each platform offers its own advantages and disadvantages. So it is important to do your research before settling on one.
2. Storyboard your video
Storyboarding your video will involve the following:
- sketching out the visuals for your video
- creating a script or voiceover track that goes along with them
Storyboarding can help you determine how long each scene should be and what visuals would work best for every scene. It also lets you know how the finished product will look before committing too many resources to production.
Here are tips for creating a story that evokes the correct emotion:
- Your animated video should tell a story that resonates with viewers and calls them to take action.
- Outline the main points of your story, such as what the main animated characters want and how they achieve it.
- Make sure each scene has a purpose and follows logically from the last one.
- If you create an explainer video, use icons or diagrams over traditional characters. This will help viewers grasp concepts quickly without getting distracted by unnecessary details.
- If you want people to feel emotionally connected to the video, use more lifelike characters that realistically express emotions.
3. Animate your video
Depending on the platform you chose, animating your marketing videos can involve anything from:
- drawing individual frames by hand
- manipulating 3D models
- using motion capture technology
If you do not feel confident enough in your animation skills yet, hire an online video maker or professional who specialises in animation that can help bring your vision to life.
Hiring Animation Professionals
While creating your own videos with the right tools and resources is possible, hiring professionals with the expertise and experience is often best to create high-quality animations.
A well-done animation will make a great impression on potential customers and help differentiate your business from the competition. With experience in creating professional animation videos, pros understand what goes into making a compelling video. They also know what colours, fonts, and graphics to use so that your video stands out and looks professional.
Hiring pros to create animated videos can also save you time in the long run. You do not have to worry about researching how Dreamworks animation is done. You also do not have to set up complicated software programs.
Most importantly, you will be able to focus on other tasks related to launching your new video project. You also free up time for other projects that need your attention.
Hiring animation experts will ensure that your project is successful and meets all expectations regarding quality and professionalism. So let the animation studio create the best animated corporate videos representing your brand.