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Get Your Business Ready for Halloween with the Perfect Candle Boxes

Jazz up the level of your business by using customized candle boxes! And make sure that your perfect packaging solutions deliver your...

Written by Niel Patel · 5 min read >
Business Ready for Halloween

As Halloween season approaches, so no one will resist the temptation to decorate their doorways with pumpkins and candles. And we can say that now is the best time to jazz up a game a little to get more sales out of candles! As candles are a big part of this festival!  

How do candles become a part of Halloween?  

Candles have been part of our lives and Halloween since the start! Halloween festival actually originated from the Celtic Festival of Samhain! What’s that? It was a ritual that Samhains used to do by wearing different costumes. And by lighting up the woods and candles. They believed that it was going to help them to ward off ghosts!  

So, if you are in the business of manufacturing, so now is the perfect time to raise up a game a little bit and to be trendy in the market!  

But how can you avail that? Read below to find out!  

Give your products an eye-appealing factor to stand out:  

Likely, your business might not be the only one in the market dealing with candles, for which you want to do something unique to appear eye-catching! And you can easily do that by customizing your candle packaging boxes

You might be wondering what packaging has to do with all of this. Well, my friend, packaging has everything to do with it! You can communicate with customers through it as it is one of the things that help you do that. So, make sure to have candle packaging that makes you stand out among others! 

Create a packaging that can scream for itself: 

It’s not likely that you have sale persons in every mart or in every aisle! So, therefore, you would want something that can make your product appear unique and tell a story by itself. And that can be easily achieved if you use customized candle boxes! 

Imagine yourself as a customer buying candles. What will catch your attention? You cannot open every candle box to see what’s inside! So, you will judge the products by their packaging, right?  

So, you have to make sure that you can create a packaging solution for your product that can speak for itself in the market! A packaging that can tell a story that no one else can! 

Are you running an online candle business? 

It isn’t easy these days running an online business, as there are many things you have to look after! Delivering the end product from conception to completion! The last thing anyone wants to receive is a damaged package in the mail. In order to attract more customers to your product, you have to ensure that you provide the exact visualization of the product they will receive at their doorsteps! And you have to make sure that you use the perfect means of packaging to deliver your boxes of packaged goods! 

And you know what would be best for your online business? To keep in check with what’s trending in the market, and which festivals coming up! So, you can set up a perfect theme for your products!  

For instance, Halloween is around the corner, and candles are more likely to sell out compared to other seasons! Therefore, you have to ensure that you can provide your customer with a theme of Halloween, Spookiness on your web!  

Create your packaging festive theme: 

Give your product a whole other vibe by customizing your packaging by festive themes! You might not do this during a busy season, but your online business needs to prepare for the festive seasons! If you cannot provide your customers with the perfect packaging by festive themes, then there’s a chance that you might lose out on some sales! So, now is the best time to beat out all other competitors! For instance, candles could be wrapped in leaves and ‘bark’ and ‘spooky’ messages can be written on them; or maybe you can even use a different box to improve the product’s overall experience!  

Be sure to understand what others are doing:  

After all of this hard work up until now. You’re probably wondering whether to change or not. Well, it would be best to compare what others are doing!  

What other companies are doing in the market! What are they customizing their product packaging with? You might find that you’re not the only one in the market and therefore you will be able to stand out amongst competitors! 

Advertise your brand with the help of custom boxes: 

Your package is one of the things that customers judge your company by! And if you want to grab some new customers for your products, then you should use this as an advantage! You can use customized candle boxes for that!    

You can design a marketing strategy and place them in various places. For instance, you can place them at checkouts or even at supermarkets! So, when people see a custom box of your product and there’s a discount or message on it. 

Add some add-ons to jazz up the festive spirit: 

Now, this is more like a suggestion compared to anything else! And you might want to keep it in check in your business strategy! 

You can add some additional products to your marketing strategy. For example, a Halloween pumpkin sticker, or maybe some bat-glass candle holders can help you set the mood for your products and make the consumers feel the right vibe! While most of these are optional, they do help give that extra push that your customers will notice. 

You can enhance your brand integrity via custom packaging: 

Your brand image should be all in one package, isn’t it? And if you are selling products online, you need to ensure that all of it is tied up in one package! 

You should make sure that the website has a certain feel for the product, and if your customers will find any inconsistencies between your brand identity and packaging. Then it would be a complete waste of everything you have put forth to build your business!  

So, ensure that you can provide your customers with everything in a complete package from beginning to end!    

Give a boost to your candle business with green packaging solutions: 

If you are planning to switch from plastic to wax candles, then you need to make sure that you are doing it in a way that will be sustainable for the future!  

And this can be achieved by making sure that reduce your packaging waste. You can choose different packaging materials such as glass, cardboard, paper, and so on.  

For instance, you can use glass jars while shipping your product; even if you use a cardboard package, make sure that it is recycled! 

Give a little luxury to your candles by using rigid boxes: 

Okay, now this is a little bit trickier, but it can happen if you are up to the challenge. You need to choose the perfect packaging that will show the luxury of your product! And rigid boxes are one of them!  

Rigid boxes are known for their robustness; therefore, make sure that it is tailor-made to give a unique appeal to your product. These types of packaging are also known for their strength, which makes them suitable for packing products like candles.  

As a result of its design, it is quite expensive and therefore makes your customer feel that he or she is getting something special from you! So, this will boost the overall sales, and we hope that you can benefit from this information in improving your online candle business!

Here’s what it all comes down to:

In this process, you have to understand that if your packaging is of poor quality, it will lead to your downfall. So, you need to choose the perfect packaging for your products! 

And if you want to make sure that your products are of good quality, then make sure that it is customized as well! 

Now, keep in mind that all of these things are not going to be cheap. So, take care of your budget and create a fulfillment strategy that will help you save money! Your customer should not feel like they’re getting a cheap marketing strategy. Therefore this is an important step that shouldn’t be taken lightly! Ultimately, your company’s image is largely determined by how your products are designed. Jazz up the level of your business by using customized candle boxes! And make sure that your perfect packaging solutions deliver your product, such as boxed packaged goods

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