Five Ways AI Makes Video Production More Affordable

Video production has recently gained traction, resulting in more positive business engagement figures. After analyzing over 100,000 companies, Wistia reported that customers want to learn about solutions, brands, and industries through videos. Even simple talking head videos have witnessed an uptick in the conversion rates.

Meanwhile, 61% of brands believe they need more time and bandwidth to start generating content in 2024, and 44% feel resources and tech constraints are their biggest challenges.

But what if we told you that video production does not necessarily require companies to have deep pockets? AI has made it more affordable, even for small brands.

AI Use in Video Production

Let’s explore five ways AI makes video production more efficient.

Scriptwriting

Video production begins with understanding what message you want to convey to your audience. You certainly can use AI tools like ChatGPT or Gemini to generate ideas and speed up scriptwriting. But the question is whether AI-generated content will have an impact on your customers? The truth is not always.

To truly engage with your consumers, consider adding a human touch by asking your team to revise AI-generated pieces. Also, make sure you offer details about your brand, niche, or solution rather than generic information. For example, Viseven, offers a content experience platform, eWizard, which securely integrates the large language model with a client’s database. This way, the final scripts include company and industry-specific terms and concepts.

Editing work

AI algorithms can spot imperfections and eliminate them, improving the viewers’ experience. Technology allows marketers to spot changes in lightening, location, or topic and revise them automatically. So, teams no longer need to watch and edit endless video footage, saving precious time and resources.

On top of that, you can use AI to edit video scenes that would otherwise require long hours to find, delete, and tweak. AI-driven solutions can identify instances when, for example, your dog gives nose kisses to the camera or there are awkward pauses in dialogues and quickly remove them for a seamless video flow.

Audio editing

Modern AI tools analyze your video content and suggest the most appropriate background music. Also, these solutions can easily remove background noise and balance sound levels. This helps to significantly improve the video content quality, as a viewer will get a consistent, uninterrupted experience.

Color correction

Color plays a paramount role in filmmaking. It may set the tone, add suspense, or even reflect the characters’ mood. In content marketing, color choice is also important, as it helps to improve customer engagement.

AI solutions allow for color corrections, like color saturation, balance, or contrast. AI searches for colors that seem unbalanced and lifeless to achieve a more vibrant and interesting picture.

AI video presenters

Creating videos featuring avatars instead of humans was once only seen in sci-fi movies. Now, it is our reality thanks to AI advancements. Technology has allowed businesses to generate videos at scale without pouring much money into production.

For example, Viseven’s eWizard lets pharma clients produce engaging, high-quality videos by choosing and animating avatars. Users can also select languages, accents, and even voices. Avatars’ mouth movements and mimics are so natural that viewers would be surprised to find out that speakers are not real people.

Final Thoughts

This post aimed to debunk the myth that video production always means large investments. AI speeds up and facilitates many stages in this process, making it a less expensive initiative. Businesses can safely rely on this technology not only for editing work but also for the ideation step and even video creation itself.