Your eCommerce logo is the visual representation of your brand. It is designed to encapsulate your brand’s identity and history. It is a graphic symbol composed of visual elements and text that embodies what your brand stands for.
For most people, a logo is the first thing that comes to mind if you mention a particular brand. Take for example Coca-Cola whose logo is recognized by 94% of the world population. McDonald’s and Shell logos are recognized by 88% of adults. This shows that a well-designed logo can do a lot when it comes to brand recognition.
According to 75% of consumers, they recognize a brand by its logo. They also recognize them by visual style (60%), brand color (45%), and unique voice (25%). This means that your logo plays a great deal when it comes to attracting potential customers. Your logo must instill trust and confidence. It has to show that your brand is of high quality and offers a great customer experience. Because once you have built brand recognition, it could only translate to driving up your sales. Most people would purchase from brands that they recognize and trust. This also can be good for business in the long run because you are also creating brand loyalty.
This is the reason why a lot of brands are investing a lot in creating their logo. A small business could spend $50-$500 for a logo designed by a professional. This is good for those who are just starting and is on a limited budget. A multi-national company that usually hires branding agencies would charge you $100,000 or upwards. The numbers even go higher for some renowned designers. It could be proven to be costly but as a business, you need every edge you can have in this competitive market.
Where to Incorporate Logos in E-commerce?
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The following are the three types of logos that you can incorporate into your e-commerce. Choose which eCommerce graphic design will suit best for its placement in your branding.
- Wordmarks – these are often focused on the brand’s name. Examples, Coca-Cola, Facebook, and Visa,
- Logo Symbols – these are brand marks like graphic images. Think of the blue bird for Twitter, the half-eaten apple for Apple, and the swoosh for Nike.
- Combination Marks – which is the combination of wordmarks and logo symbols. The Lacoste name will always have its crocodile. Ralph Lauren has its polo player. And the name Burger King is placed between hamburger buns.
Product Packaging
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For your eCommerce logo design for product packaging, you have to be creative and think outside the box. Because this is the most tactile interaction that you’ll have with your customers, you have to make sure that their experience is memorable.
This is also a good way to stand out above your competition. Remember, you are competing for attention and your products will be the first thing they see. A product packaging that is well-designed will show off your brand. This enables you to have an appearance of a trusted professional business and will garner a positive perception of your brand.
Accordingly, 72% of American consumers say that a product’s packaging affects their decision to buy. So, make sure that you utilize your product’s packaging in your branding.
Website Design
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In terms of website design, your logo will enable visitors on your page to recognize which site they’ve landed on. For maximum brand recall, place your logo on the top-left position of the page. It is said that 89%of users will more likely remember logos placed here. The reason maybe is that most people read from left to right. This is of course the traditional way of placing logos in websites.
But, some graphic designers would place their logo on the opposite side. This is to appear unconventional and to be differentiated from the rest.
But research has shown that the left side placement is the most optimum place for a logo to maximize brand recall.
Various Social Media Platforms
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As of March 2023, there are 4.9 billion social media users in the world. And by 2027, it is forecasted that those numbers will grow into 5.85 billion. This means that a well-placed eCommerce branding could garner you a lot of potential customers.
Ideally, your brand’s logo will be your profile pic. A great choice would be a logo symbol because it’ll be placed in a small space. Use the entire logo with the wordmark and symbol as a cover photo to maximize exposure. Be consistent in your placement of the logos to appear cohesive. Also, make sure to check your social media accounts on various devices to see if your logo appears great.
Email Campaigns
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You can also use your eCommerce logo design on email campaigns. To build your brand identity, a solid logo will be needed for your promotion. People need to be able to recognize your brand from your logo. A brand logo will also help you in terms of consistency and brand awareness.
For email campaigns, it is best to make sure that your logo or imagery does not appear distorted when viewed from different mobile devices. Check your aspect ratio and adjust accordingly.
It is also good to have a transparent background to make it easier to transition from one layout to the next. You can use logo background removers to make it easier.
Placement is also crucial. Traditional design will place the logo on the uppermost left side of the page. You could also not follow this layout but this placement has been found to be more receptive to customers. You
Advertisements
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Another way to create brand awareness is to incorporate your logo in your advertisements either on print media or video.
An example of this is Billy Mays’ ads for OxiClean’s multi-purpose stain remover. He used it to clean different products to show their effectiveness and quality.
There is also the Real Beauty ad campaign of Dove. Wherein, women were shown to find difficulties in considering themselves beautiful.
By having a story that is relatable and well-meaning and aligning it with the imagery of your brand’s logo, you are creating a narrative that increases positive reactions to your brand. And, a positive reaction means people will be more inclined to purchase from your company.
The Effect of A Good Logo on Branding
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As per research, 73% of consumers are more likely to trust and purchase from a brand they know. And the majority of creating this brand awareness falls into how well your logo is designed. Your eCommerce logo design must be optimized to attract the attention of your potential customers and to be able to differentiate your brand from your competition.
Your brand logo is also your identity. It reveals what type of product or services you are selling and what benefit you can offer your customers. Take a look at Ralph Lauren’s logo. It uses uppercase lettering in a fancy serif typecase. The polo player it features stands for nobility, excellence, and luxury. This means that they are offering premium goods that are of the highest quality. This is why 42% of consumers think that a logo communicates a brand’s personality.
A recognizable and familiar logo will also help in building brand loyalty. Especially if you offer quality goods and the best customer experience. As time goes on, your logo will be synonymous with excellence and the brand loyalty can also be transferred to other people as word-of-mouth increases.
Maximize your logo by placing it anywhere and everywhere. Put them on your product packaging, stores, stationeries, online sites, etc. The more chances you could advertise your brand the better. And if you are successful in developing your brand message and aligning them with your logo, everything will be associated with your brand.
The main purpose in creating the best eCommerce logo design for your brand is to attract customers. Your eCommerce graphic design must be unique to break through the monotony of other designs. It needs to grab the attention of your potential customer and hold it long enough for them to be curious about your brand.
You need your logo to be designed well because 60% of consumers avoid brands with logos they find unappealing, odd, or ugly. That is a huge percentage of potential customers you’ll be losing.
How to Craft an Eye-Catching eCommerce Logo Design
Here are some tips to keep in mind in creating your eCommerce logo design.
Research for Logo Design Inspirations
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Be inspired by logo designs from big brands. They have the highest quality of logos. It is easy to study them as they are everywhere. Their brand story is also easy to find online. They have an extensive brand history that you could explore. And, they also have already proven results that you could study.
There are also various graphic design sites online you could look into. There is Behance, Dribble, Pinterest, Logoinspirations, and a lot more. Look for patterns and colors that appeal to you. Make sure that the elements you choose must still be in tune with your branding.
There is also your competitor’s logo to look into. You need to stand out from your competitor. You need to steal the customer’s attention by looking different and unique.
Create a Mood Board to Visualize Your Design
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A mood board helps you in setting a visual direction of your project. Also called an inspiration board, this helps you be more focused on the overall look of your project. It gives a strong foundation and helps you weed out elements that might not work after all.
In eCommerce logo design, your mood board would consist of colors, shapes, text and imagery you’d want your customers to see or “feel” when they see your logo. Color scheme is fundamental because this dictates the placement of the other elements.
You could use remove bg tools to help you visualize your design by using bits and pieces of images.
The mood board helps you gather all ideas and inspirations you have for the logo and then streamlines the various elements in the actual design process. This makes it easier than working from a blank screen.
Brainstorm Ideas for the Logo Design
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Two heads are better than one. But more heads the better it would be.
Brainstorming could take a huge load of stress off of you when it comes to creating your eCommerce logo design. You’ll be able to receive a lot of great ideas from different people that could offer you different perspectives. It is one of the best problem-solving techniques
By brainstorming, you are not limited by only the information or knowledge that you have. Some people might even have more expertise on the subject than you have. They could also share based on their experience.
In this method, you could gather all the data and information that you need. Draw on this data to help you come up with a well-designed logo.
Make Use of Color Psychology
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Color is powerful. It is proven that it could influence thinking, reactions, and our body’s hormones. We often have an emotional response when it comes to color. Different colors are associated with different emotions.
Red is passion, energy, desire, determination, and love. It is dynamic and grabs your attention. It translates to movement. That is why emergency buttons are red. Red also enhances human metabolism and boosts appetite. A lot of restaurants use this color for this reason
Yellow is warmth, happiness, and sunshine. It usually makes us cheerful and boosts our mental activity. It is also associated with wealth and prosperity.
Blue is a soothing color.It is associated with freedom, intuition, peace, and imagination. It also inspires knowledge and confidence. That is the reason why a lot of companies use this color. Around 40% of Fortune 500 companies use blue in their logo.
Develop the Logo Design with Colors, Fonts, and Shapes that Represents the Brand’s Identity
The colors, fonts, and shapes that you’d use in your eCommerce logo design must be in tune with your branding. This not only helps in brand recognition but also creates cohesiveness with your brand.
A logo is very limited when it comes to its size. How can you showcase your brand’s identity with that limitation? By curating every element in the logo to your brand.
In the case of font types, serif fonts appear traditional, sophisticated, and formal. Slab serifs are contemporary and bold. Sans serifs are neutral, humanist and modern. And, script fonts are stylish, classic, and elegant. Choose the font type which describes your business.
Color is also a factor. Study color psychology to give you an in-depth understanding on which color would suit your brand best.
Shapes or imagery can also be added. It must depict something that is relatable to your brand. An example is the hamburger buns in Burger King. It works for the brand because it sells hamburgers as its main product.
We have to bring into importance the cohesiveness of your elements. Each element must work together to create a lovely logo and not clash so much that it could be viewed as chaotic.
Conclusion
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Your logo is the first introduction to your potential customer. It is the first thing that they would see. Your first impression will last insignificant if you get a positive or a negative reaction. But, try aiming for a positive one since it is what will bring business to your company.
The design of your logo must attract customers. But amidst the various colors, font styles, and imagery you’ll have to design on, consider the social impact your logo could make. Sure, increased sales is the end goal of every marketing strategy. But, your logo is also your brand’s identity. Your identity is your brand’s goals, aspirations, and history.
So keep this in mind when you design your brand log, What does your brand stand for?
