Marketing

15 Writing Resources for Creating a Successful Video Marketing Campaign

Creating a successful video marketing campaign requires you to know what you are doing and plan everything out before you start to...

Written by Niel Patel · 5 min read >
Successful Video Marketing Campaign

If you’re here, it’s most likely because you know how important video marketing is. However, only using content and images might not do the trick anymore, so it’s important to start using video marketing and incorporate the latest technologies. 

However, if you’re new to video marketing, you can start at the beginning and work your way through the end. Nevertheless, there’s always a way to get better in video marketing, so don’t worry about how well you set up your strategies. 

Well, let’s read further into this article to find out the writing resources you can use to create a successful video marketing campaign. 

7 Writing resources you can use for creating a powerful video marketing campaign 

1. Define your target audience and see where they are most active

Your target audience is the key to your success in any campaign you set up. Especially if you want to create user-generated content, you need to have a defined audience within your videos. If you already don’t have a good buyer persona, you should think about creating one now. However, if you have a buyer persona, try to see what kind of updates you can make, and don’t forget to update your personas in your most recent video research. 

Creating a buyer persona is usually done whenever you know who you are promoting your content. However, to better clarify your buyer persona, you can aim to answer the following three questions: 

  • First, who is your product or service best fit for? 
  • What is the purpose of the video you are creating? 
  • Finally, where is your target audience most active? 

3. Set up your video goals 

Alongside your target audience, you want to set up your video strategy that outline your video goals. The ideal thing to do here is to create a video that is part of each marketing funnel stage. First, however, before you continue doing anything more, identify which stage is the most important for targeting. Here are the three most important marketing funnel stages: 

  • Awareness stage: The viewer will start paying attention to your video once they identify the problem they are undergoing. If you create videos for this stage, it should attract new customers and introduce your brand to a brand new audience. 
  • Consideration stage: The viewer is now thinking about how they can solve their current problem. They’re continuously researching new solutions and trying to find cost-effective solutions. 
  • Decision stage: The viewer has made a final decision, so it’s your time to prove something and make your customers happy to choose your product next! 

So, a summary of the marketing funnel. If you want to attract new customers, you’re in the awareness stage. You’re in the consideration stage if you want to engage your audience further. If you’re concerned about closing your customers, you’re in the decision stage. 

3. Convert audio to text 

Converting audio to text is one strategy many marketers will not consider. However, it’s more important than you think. You can automatically convert your audio and video to text with advanced AI features that allow you to upload, search, and export these files with ease. So, why is converting audio to text so important?

According to statistics, 92% of people watch videos online without sound. So, if you want to lower your abandoned rates regarding your videos and increase engagement rates, your best bet is to use transcription services. Most transcription software you use today will help you avoid the pain of having to convert audio to text manually. However, you can always double-check the text to see if it’s correct or not. 

4. Set up your social media calendar 

Writing Resources for Marketing Campaign

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There’s absolutely no way you will do video marketing and not have at least one social media channel you operate with. An excellent social media channel will allow you to create content without having to stress about it. 

A social media calendar will create an overview of the content you need. Once you set up your social media calendar, you want to define the goals of each video you create, your target audience, and the types of videos you plan to make. In our first two steps, we mentioned that to proceed further, you need first to define video goals and your target audience because if you haven’t done so, you can’t move to create a social media calendar. 

Social media calendars will either be organic or paid: 

  • Organic content is videos you share without paying for them. This is usually when you want to interact with your current audience. These videos are typically conversion-based and relate to the interests of your existing audience. 
  • Paid content includes running video ads on social media platforms. This is common with social channels like Instagram, YouTube, Facebook, and more. You can use paid ads to reach a larger audience, but they are more commonly used for smaller budgets. 

You can try using paid video ads on sales days like Father’s Day, Mother’s Day, Black Friday, Thanksgiving, and more. These are one of the best days you can invest in reaching a larger audience since the shopping rate these days is high. 

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5. Set up a timeline and budget 

You can see videos as a short and less expensive method of creating a film. However, even if a video needs less commitment and resources to set up, it is still time-consuming and requires investment. However, with the right planning and project management skills, you can reduce time consumption. So, you want to ensure that with the proper measures, budget, and timeline you set up, you can reduce overall expenses and the time consumed. 

6. Pick the stories you want to tell

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Deciding the type of stories you tell in your videos will have to say a lot about you. It’s either the most fun part about you or one of the most difficult ones. In this case, you’ll want to outline the following elements, which serve as the basic framework of your stories: 

  • Conflict: Your customer’s pain points
  • Awareness: This is how you’ll introduce your product or service to someone
  • Protagonist: This person should be part of your target audience
  • Resolution: The customer will find a solution to the problems they are undergoing through your product or service. 

Moreover, the following elements of your story will shift the viewer’s perspective on their customer journey and don’t forget that your story should align with your brand’s goals, mission, and vision. 

Additionally, don’t forget to tell stories that establish an emotional connection to really engage and impact the viewer while listening to your video.

  1. What is your goal in the video?
  2. Do you want to make them laugh?

Make them feel happy after they watch your videos? Whichever emotion you want your viewers to have, think about it and try writing a script to deliver it as effectively as possible. 

7. Use the help of video marketing tools 

Having the right video marketing tools, you’ll be able to save a considerable amount of time, and thankfully, there are a lot of them these days, but of course, you need to choose carefully which one you’ll use. You want to avoid subscribing to too many video makers and receiving many subscription emails that you aren’t using or don’t need. 

Moreover, here are some tools we recommend you can use: 

  • HitFilm Express
  • Lightworks
  • iMovie
  • Videopad 
  • OpenShot 
  • Shotcut, and more

So, when choosing a video maker, what do you need to know? Well, you should ensure that it’s fast and pre-filled with content. You want the quality to be high and even include pre-made templates. 

Above all, whichever video maker you choose, ensure that you carefully decide before purchasing. This will better assess the simplicity of the software you are using. Unless you want to make videos on a full-time basis, we recommend you avoid videos that require more advanced knowledge when using them. If you can’t learn how to use it immediately, it’s best to avoid using it altogether. 

Few More Video Marketing Resources You Needed

  1. Start with your video goals.
  2. Find your target audience.
  3. Figure out what story you want to tell.
  4. Keep creative requirements in line.
  5. Stick to your timeline.
  6. Maintain a realistic budget.

Wrapping everything up 

That’s about it for this article. These are our full tips and tricks on creating a successful video marketing campaign. Nevertheless, video marketing campaigns are all about knowing what you want. If you can’t find your target audience or define your goals, you might end up having way too many issues throughout the process. 

After you succeed in doing these, aim to define your budget and timeline of when you are expected to post. Moreover, choose the most suitable video maker software you can use, and don’t forget to include stories throughout your videos. If stories are long, you can always try to separate them into smaller videos. 

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