WhatsApp Business API is a new service that allows businesses to connect with their customers via WhatsApp. With over 1 billion users and counting, WhatsApp is one of the most popular social platforms worldwide. It’s the only messaging app that offers end-to-end encryption, making private communication safe and secure.
Whether you’re trying to reach customers from a different country or you want to reach out to your customers after hours, WhatsApp API can help you better communicate with your customers.
What is WhatsApp Business API
The majority of users use their chat applications multiple times every day. Because WhatsApp is already ingrained in your consumers’ everyday routines, it is the simplest and most convenient way for them to contact you.
The open rate for mobile SMS is 98 per cent (compare that to email, which is just 20 per cent). Avoid overflowing inboxes by building a direct, long-term relationship with your customers.
Messaging enables you to respond more quickly to consumer inquiries and answer questions before they deter them from making a purchase. That enhances your conversion rate and increases your customer happiness.
Customer service has never been more convenient, efficient – and entertaining! Send your customers text messages, emoticons, photos, and files of any kind.
WhatsApp launched a new update in a Business API for e-commerce in January of 2018. WhatsApp Business API is undoubtedly one of the best tools for e-commerce to achieve its goals of acquiring new customers.
The main purpose of the WhatsApp Business API is to provide support to e-commerce companies and help them grow their business. As per the reports, WhatsApp has over 1.5 billion active users worldwide. This number is quite huge, considering the world’s overall population is 7.6 billion.
So the fact is, more than a quarter of the world uses this messaging service. The staggering number of WhatsApp users makes it one of the best platforms for e-commerce companies to grow their business. This blog will discuss the benefits of integrating WhatsApp Business API for e-commerce.
The Benefits of WhatsApp Business API for eCommerce
To Send Bulk SMS
WhatsApp Business API for e-commerce allows businesses to send bulk messages to contacts on WhatsApp at once. It also allows businesses to automate some of their marketing activities. This includes the sending of auto-replies, the scheduling of messages, and the sending of location-based alerts.
Helps in Attracting New Customer
Today, in the era of instant messaging, WhatsApp can be a great way to stay in touch with your customers, especially those looking for your product or service, through various search engines, like Google, Bing, and Yahoo.
If you want to attract customers and increase sales, you can use WhatsApp to communicate directly with your customers. In addition, the WhatsApp Business API allows you to create a unique customer experience and create a memorable brand image.
Increases Post Purchase Experience
What makes a good e-commerce experience? It’s the whole package — a fast, easy-to-navigate website, quality customer service, and the ability to check out using any device. The more comprehensive the experience, the more likely it is that customers will come back again and again.
But what about once you’ve won over a customer? How do you keep them coming back? WhatsApp Business API is a new feature introduced by WhatsApp.
It helps e-commerce businesses communicate with their customers. It allows businesses to communicate with users on WhatsApp. This means that you can send them coupons, offers, and other messages.
To keep in touch with your customers, you can create a group or have a WhatsApp account for business. Creating one is easy enough, but you’ll have to have a verified phone number.
This makes it easy for your customers to get in touch with a query or direct purchase. Being able to stay in touch with a brand increases authenticity and trust among integral customers in the business world.
WhatsApp API As A Message tool
Do you know why WhatsApp open rates are higher than email open rates? This is because the app is still free of spam and newsletters.
WhatsApp wants to keep it that way because opening up the platform to businesses risks upsetting their user base – and losing its lead as the most popular messaging app.
In WhatsApp Business, promotional messages, spam, and broadcasting (sending bulk messages, such as newsletters) are prohibited. Coupon codes, gifts, upselling, and cold call messages fall under this category, but it could also apply to particular terms or phrases that make a message sound too promotional.
However, some additional guidelines are in place to ensure that customers have a relevant and valuable experience.
Whatsapp Business API Features
- Business Profile
- Quick Replies
- Automatic Greeting Message
- Automatic Away Message
- Contacts Labels
- Message Statistics
- Interactive Business Message
- List Messages and Reply Buttons
- Facebook Shops Integration
- WhatsApp Payments
- WhatsApp Business Directory
WhatsApp API: Pricing
Many BSPs charge companies on a per-message basis under the notification-based pricing model. WhatsApp will convert to a conversation-based pricing model in February 2022, in which businesses will be charged per conversation. Examine each component of a WhatsApp API account in further detail now.
Whatsapp business API Features for e-Commerce
- The majority of users use their Whatsapp chat applications multiple times every day. Because WhatsApp is already ingrained in your consumers’ everyday routines, it is the simplest and most convenient way for them to contact you.
- The open rate for mobile SMS is 98 per cent (compare that to email, which is just 20 per cent). Avoid overflowing inboxes by building a direct, long-term relationship with your customers.
- Messaging enables you to respond more quickly to consumer inquiries and answer questions before they deter them from making a purchase. That enhances your conversion rate and increases your customer happiness.
- Customer service has never been more convenient, efficient – and entertaining! Send your customers text messages, emoticons, photos, and files of any kind.