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What Key Areas should Companies focus on when Creating Apps?

What are 5 characteristics that make a good app? 8 Factors to Consider Before Developing a Business Mobile App 2022

Written by Niel Patel · 3 min read >

Apps are a huge part of our everyday life; knowing we can download an app to cater to almost any need we have has made games, news and more so easy to access.

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By having an App, a business can ensure ease of access to their product or service to their customers is quick and easy. Online casinos like 777 casino as well as social media sites and so many more will have their app able to download straight to your mobile device.

The marketplace continues to grow, and competition is rife within the app marketplace in all industries. 

By having a well-built app, you can increase business and attract far more new and returning customers. A great experience with your app builds loyalty and trust amongst those who use it.

When a client sees value in an app, they will continue to return and this is key, especially in industries such as the iGaming industry which is incredibly competitive. 

Identifying what it is that makes a great app is vital when creating one and there a number of areas that developers need to consider and address.

  • Simplicity

Ease of use is one of the most important things for people using an app. Should it be frustrating, complicated, or cluttered, it will likely lead people to find alternatives.

The whole point for people to download an app is for speed and simplicity of accessing the information, game or whatever it may be on their mobile device.

There is a short attention span for consumers who use apps and this needs to be remembered in the design of the app. It will be instantly deleted, and a rival’s app will be downloaded, should the customer struggle to feel comfortable with its use immediately.

  • High Performance

If your app is too slow, takes a while to load, or isn’t as smooth as it could be, users will not return to it.

A good app is one which opens quickly, and people can navigate between pages seamlessly and games and video plays out without issue.

  • A Good User Interface

The design of your app needs to attract customers. It needs to appeal to them aesthetically as well as functionally.

The colors, fonts, and designs need to look appealing and function well together. Menus or information cannot be lost within a cluttered screen, the design is not just for the look, it’s also for the use.  

  • Search Options

A must have feature for any app is to ensure that everyone can find exactly what they need in an easy, timely fashion. 

Users do not want to be flicking through pages to find something they want. No matter how easy you think you’ve made the app, there could always be someone who struggles to find something.

Making your app as easy to use as possible gives you the chance to succeed. 

  • Battery Preservation

Users will search through their app marketplace for inspiration and something specific in mind. Many are added to people’s smartphones and tablets which will be used throughout the day.

Should your app drain a customer’s battery, they will not keep using it. It is vital that the app can be used while not requiring charging of the device throughout the day. 

It is a factor which people will not consider prior to downloading, although if they find their battery is not lasting as long as it once did, they will look to eliminate the culprit.

  • Security

Possibly the most important factor for many customers, especially if their bank details or other data is used, is its security. 

Trusting that the app has strong cybersecurity to protect their information is high on users’ priorities. This needs to be ensured when designing and releasing.

A lack of suitable security can ruin a reputation and the business will not be able to compete in its market.

  • Flexibility

People use different devices for their apps worldwide, they don’t all have the same phone or tablet. 

When creating an app, the design and fact people will use with different screen sizes and resolutions needs to be considered.

It will also need to be available for download from different operating systems – Android, iOS, and Windows. Should it not be you immediately lose a huge possible client base.

  • Push Notifications

These notifications are easier to send than an email and do not just get diverted to a spam folder never to be read.

They can be text, graphic or a combination of the two to send users content that can be specifically interesting to them.

By sending relevant push notifications you can get a more positive response than sending unsolicited messages through email.

  • Help and Customer Feedback Options

It is vital for you to stay in contact with those who download your app. If they struggle with using it, they can quickly become fed up or frustrated with your product.

By ensuring that there is a support function built into your app, it ensures you can continually monitor the user experience.

  • Updates

Once your app is out there and being used by your customers, it doesn’t mean your work is done.

Continual development and monitoring of customer feedback can ensure that your app stays popular and is able to compete in the market.

By creating and providing updates to make your app more relevant ensures the growth and loyalty of your customer base.

These are just a few of the many factors to consider in building an app. Understanding what makes one successful is key as well as meeting your target audience’s needs and wants.

8 Factors to Consider Before Developing a Business Mobile App

  1. Do a Thorough Research
  2. Choosing The Right Technology & Platform
  3. Serve Something Different
  4. Identify Your Target Audience
  5. Choosing The Right Development Partner

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