5 Types of Explainer Videos with Examples 

An animated explainer video is an effective solution for sales and marketing purposes. Created as a short-form video, it highlights a company’s...

Written by Niel Patel · 4 min read >
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An animated explainer video is an effective solution for sales and marketing purposes. Created as a short-form video, it highlights a company’s service, product, or business concept. Because it is an efficient and compelling strategy, many companies host explainer videos on different landing pages.

Some even feature the videos on their homepage upon visiting their websites. It is also possible to utilize animated explainer videos for social media advertisements online. They are effective options to explain the service or product of a business and are now extremely in demand.

Main Advantage of Hiring a Reputable Service Provider

Animated Explainer Video Agency has a great reputation and can produce top-notch promotional videos. This service provider creates effective explainer video productions that are advantageous to use. Because of their expertise, you can expect created videos that work wonders for your company.   Some qualities of an expert video production service are:

  • Talented video creators
  • Impressive skill set
  • Experienced in creating effective explainer videos  

An experienced video agency provides top-quality explainer video productions. The cost depends on how small or big your production need for your company is. The Internet can help you find the best services and other freelance websites.

5 Types of Explainer Videos 

1. Live Action Explainer Video 

A live-action explainer video production uses objects and individuals for product or service explanation. It is essential to create an interesting and convincing video for excellent results. This production requires immense creativity to keep the interest of the audience. 

Live-action explainer videos feature a representative who guides the viewers about the company’s visual journey. This person explains everything about the offered service or product. In most cases, the CEO or founder of the company highlights the main purpose and mission. 

2. Animated Explainer Video

Animated explainer videos are the most popular and preferred video formats. They easily detail the services and untouchable technology products such as a company’s software. Using physical objects makes the live-action impractical, but it can be optional.   

Because these videos are more intriguing and creative, it is easier to update and edit them. You can adjust the video for future purposes as the company’s owner. There is now editing software for videos that can help you adjust. 

3. Social Media Live Streams 

These are similar to the live-action explainer video productions but not editable. It is necessary to avoid mistakes or errors because they will impact the promotion of a business. 

The most popular social media platforms online include the following:

  • Facebook
  • Twitter 
  • Instagram
  • YouTube

Some of the popular animated explainer video styles are:

  • Chalkboard
  • Infographic
  • Motion Graphic 
  • Character-driven
  • Product Simulation 

These platforms allow you to save the videos to your created account after completion.

4. Whiteboard Explainer Video 

You can easily erase the hand-drawn animation on the whiteboard using this type of video production. It has become popular because this is budget-friendly and easy to operate. A whiteboard explainer video is the most affordable choice of all the above. 

5. Crowdfunding Explainer Video

Crowdfunding explainer videos may feature a combination of animated and live-action. They run longer because of highlighting more information about the future fundraising plans. If completed properly, it can raise more cash during the campaign.   

Explainer Videos Structure

Whether you choose an animated or live-action explainer video, the structures depend on your goals. 

Here are some of the essential pointers:

  • Must address the problem of the audience
  • Must provide the exact solution to reveal the company 
  • Must educate the viewers on how the product or service works
  • Reveal the benefits to the customers 
  • Must convince the audience to buy a product or use a service  

5 Types of Explainer Videos with Examples

  1. Animated Explainer Videos: These videos use animated characters or illustrations to explain a concept or product in a fun and engaging way.
  2. Live Action Explainer Videos: These videos use real people and settings to demonstrate a product or service. Example:
  3. Whiteboard Explainer Videos: These videos use a whiteboard or blackboard as a visual aid to walk the viewer through a concept or process.
  4. Screencast Explainer Videos: These videos capture a computer screen to demonstrate a software or app, often with a voiceover explaining the features and benefits. Example:
  5. Motion Graphic Explainer Videos: These videos use a combination of animation, illustrations, and text to explain a concept or product.

Explainer Videos Are Not Ordinary Video Productions

The most effective explainer videos are not just ordinary video productions that offer something. Well-established organizations are using them as efficient marketing tools. Their focus is to target and convenience their audience to do business with them. 

Whether you own a start-up or an established business, an explainer video can contribute to achieving your objectives. Investing your money in a high-quality explainer video is worth it. 

Reasons Why Explainer Videos Are Effective:

  • Deliver messages faster (30-60 seconds)
  • Can increase your conversion rates
  • Higher Return On Investment (ROI)
  • Reveal the problem and provide a solution 
  • Can improve ranking in Google
  • Highlight branding personality
  • Simplify complicated ideas to understand them better
  • Can use the videos for different marketing plans
  • Attract potential clients easily  

Determining Your Exact Audience 

Most of these explainer videos, like animated ones, are short by nature. Because of this, you must determine your exact audience to convince them. Your video needs to target the right people and let them understand the message about your goal. 

If you can choose a particular set of potential clients, strategically attracting them to your purpose is easier. Never try to target a large group of people at once. A clearer message can help you attract the exact audience through your video.

Consider Your Budget 

If you want to use the best-animated explainer videos, it is necessary to consider your budget. The available money you have is a huge factor in restricting your decision. It is best to have a quality created video without wasting your time and money.  

Invest the right amount for the video you need because it can benefit your company in the long run. There are now reputable video editing agencies that offer reasonable but excellent productions. 

Can You Utilize An Explainer Video Software?

Explainer video software is a bit expensive, and it is best to hire a trusted service provider to help you. Regardless of what explainer videos you want to use, you have to become smarter. Ensure to familiarize yourself with the different price ranges for explainer video creations.  

For Better Marketing

Explainer videos with animated features are one of the most efficient marketing tools. Whether you are a novice or a well-established business owner, they can help build your reputation. These options can attract more clients, improve visibility online and generate potential leads. 

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