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Shopware PWA: How It Can Optimize Your Customer Experience

Shopware progressive web application is a technology that changes how startups and big companies establish their online presence. When websites and native...

Written by Niel Patel · 4 min read >
Shopware PWA

Shopware progressive web application is a technology that changes how startups and big companies establish their online presence. When websites and native apps were the primary ways of communicating with customers are long gone, and more enhanced technologies have come into play. If you don’t want to stay behind, go for Shopware PWA development to provide your users with unique experiences. Trust the team of certified Shopware developers to create a custom PWA for your online business. 

In this article, we’ll talk about how Shopware PWA contributes to customer experience and how it can change the ways customers interact with businesses. Without further adieu, let’s get to it. 

Why is Shopware PWA a unique technology? 

First things first, what’s a PWA? It’s a progressive web application that combines the features of regular websites and native mobile applications. In this way, they create an exceptional user experience. Users access them like regular websites but also get such benefits as an offline mode or push notifications. 

Now it’s time to explore how exactly PWA impacts the web industry. It includes three major factors: 

  • Performance. With PWA, you decrease the loading time of your store for fractions of seconds, which is a significant benefit for mobile users who tend to abandon websites if it takes more than a few seconds to load. If your website is already optimized for speed, PWA achieves near-instant performance. 
  • Accessibility. If your customers need to have constant access to the website at all times, it’s easier to organize operations with PWA technology. If you expand to new markets or expect a huge wave of new customers, PWA is a technology to go. 
  • User experience. Regarding user engagement, native apps always beat mobile websites on this feature. PWA helps to fill this gap by providing such features as one-click installation, offline mode, or no need for reloading when switching between the pages. 

There are different types of PWAs to go for. Let’s go over some of the Shopware PWA’s features that make it a unique technology that doesn’t have analogs to replace it. 

Unlimited room for customization

When it comes to the Shopware frontend, there are no limits to its use. Its flexibility means that projects of all sizes and types can be fulfilled using this technology. Developers used an extensive UI library when working on the project, resulting in no restrictions when creating designs or features. Working with a Shopware PWA, you don’t need to think about the backend and whether you’ll be able to carry out the project on the further steps of development. 

Suitable for enterprise-level projects

Working with Shopware PWA, you won’t find complex or difficult functionality and extensive loading times. On the contrary, it has an intuitive frontend, sky-rocketing speed, and easy-to-use functionality. You won’t experience any challenges or problems when implementing the order tracking feature or organizing your product pages and categories.

SEO friendliness

Even though Shopware PWA has features and capacities of the native apps, it remains a website. And lots of business owners worry about how it will reflect in the search result pages and rankings. Not to worry, because PWA only contributes to higher rankings. 

Google, as well as other search engines, tend to rank those websites with high loading times. Meaning that implementing PWA will only contribute to more users being able to find your store. PWAs are much faster than regular websites, offering you superiority over competitors using ordinary websites. 

Seamless integration

We all know that modern websites and native apps rarely function independently. There are always tons of extensions and integrations to use to extend the features and functionality of the online store. For example, some businesses partner with other companies to offer customers multiple ways of paying for their orders.

For such integrations to work, they have to be compatible with each other or possibly be combined. And not all of the programs and platforms can be integrated. When it comes to PWA, it’s easily integrated with most of the extensions, add-ons, and programs that allow businesses to extend their range of services. For instance, it can be used by marketing specialists to integrate with other tools and easily track users’ behavior or manage content. 

Vue Storefront: Top Choice of PWA Storefront for Shopware 6

Vue Storefront is a new technology developed specifically for Shopware 6. It’s a unique PWA that is tailored to the features and functionality of Shopware 6. 

Vue Storefront was built on the web framework that’s called Vue.js. You can use this framework either to connect it to the platform directly or use API to connect it to various backends. 

Let’s learn in more detail about Vue Storefront. 

What does Vue Storefront include? 

Vue Storefront is a framework that’s tailored for eCommerce solutions. It’s also open source, allowing anyone to access and change it according to their needs. You can use Vue Storefront to build a UI for your online businesses, and it is compatible with practically any backend, such as the Shopware backend or the backend of Magento. 

eCommerce business owners have been enjoying the benefits of Vue Storefront since 2017, and it is only growing in popularity because it enhances the shopping experience and improves user engagement of eCommerce businesses. 

After starting to use Vue Storefront, business owners got a 60% rise in mobile user engagement and a boost in the loading speed of their online applications. 

Why is PWA implementation the right choice for you as an eCommerce business owner? 

It’s already evident that PWA will only continue to develop and rise in the future. More and more online businesses are going for PWA to establish their online presence and win over customers from those companies that use regular websites and native apps. 

Such companies as Airbnb, Instagram, and Twitter use PWA technology. For you, it’s a chance to impress the clients from first sight and offer them a superior experience. The bottom line is that with PWA, you no longer need to run separate projects on developing websites, iOS, and Android versions. It’s also easier to maintain a single version of the store rather than separate ones. 

As an eCommerce store owner, PWA affects your business on the following levels: 

  • Increased conversion rates
  • Extended user time in your online store
  • Superior user experience
  • Improved organic search traffic

Those are the benefits you get as an eCommerce business owner. Now let’s see what the users get while interacting with PWAs: 

  • PWAs load faster than regular websites
  • Users don’t need to have internet connection to browse through the store
  • Better experience when interacting with the store
  • PWA takes less data and memory space than native mobile apps
  • Users can install the store with a one-click and add it to their home screen
  • There is no need for updating the PWA because it updates itself in a real-time, just like ordinary websites do

Sum up

And that’s pretty much it. Shopware PWA is a technology that slowly but steadily spreads across the eCommerce world. It allows businesses to spend less time and money on developing separate websites and native apps. Instead, they can focus on a single PWA faster, more efficient, and more proficient solution. With a specific framework tailored to Shopware 6, it’s easier to develop a solution that perfectly matches the store’s needs. 

If you are interested in developing a Shopware PWA, it’s always better to trust a team of professionals with years of experience in the field. This way, you’ll get everything right from the start and focus on other aspects of your business. Go for PWA technology and take your online business to the next level. 

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