So, you want to manage your reviews on social media platforms?
Well, it’s a great decision! Every business must do it. Why? Because your business’ reviews play a major role in building your reputation.
If we look at the stats, almost 92% of the customers claimed that they don’t consider purchasing from a business with negative reviews online. It means that if your business has any negative comments or reviews on social media, it can lose a huge number of potential customers.
So, what is the solution? — Review management!
Review management is the process of observing your online reviews, promoting the positive ones, and eliminating the negative ones. In this blog post, we will run through what is review management for social media for business, why it is necessary, and what are its greatest approaches.
So, let’s dive in.
Social media review management- the fundamental…!
Social media review management is part of online reputation management. This process involves observing your online reviews, maintaining an honest and positive profile, and regularly monitoring your business’s online reputation.
Review management uses various methods to stop harm or address problems involving a person’s or company’s online reputation. This method seeks to increase your business credibility by addressing or responding to inaccurate or unfavorable accusations and promoting a positive image on social media for business platforms.
Why do positive social media reviews matter?
We’ve talked about what review management is so far, but how does it help businesses? Why do you need to care about it? Let’s look at it.
Influences consumers’ purchasing decisions
First, let’s examine the statistics. 85% of consumers acknowledge that they place as much faith in internet reviews as they do in personal recommendations. Before trusting a brand or business, people actually read at least seven customer reviews. The Internet is the customers’ preferred resource of information. A single unfavorable review could deter a prospective customer. This directly indicates that online reviews influence your customers’ buying decisions.
Creates a credible image
Negative reviews are common for every type of business. What matters is how companies respond to client feedback and regain their business. Your review management system aims to address negative comments and turn them into positive ones. Using the right management techniques of social media for business can increase your brand loyalty. For example, by setting up alerts, you can quickly receive notifications of any unfavorable remarks and manage them before your customers see them.
Aids in producing business insights
Reviews not only help you know about your customers’ opinions but also assist you in improving your products or services. For example, you can use reviews as reports to improve your operations and make plans accordingly. Maintaining a close eye on the reviews might give you useful information about your target market’s preferences. With an investment in review management technologies, businesses may learn more about their page rank, review volume, and conversion rates in-depth.
The best approaches to social media review management-
Actively respond to audience feedback
It is crucial for brands to constantly keep an eye on what is being said about their goods and services on social media. Most companies have a distinct social media account for handling customer feedback or complaints about their goods or services.
Since consumers are constantly interested in companies that appreciate their needs by caring for them and taking the time to handle their difficulties, this helps the brand build a positive online reputation. But regular activity monitoring is a must.
There may have been instances where a consumer left a bad review or complained about the customer service provided by your business. If you don’t address the feedback, your brand will seem bad! Customers who have experienced prompt service from your business on social media platforms will likely promote your brand on their own. Therefore, it’s important to recognize these comments and respond to them quickly in a way that would please the customers.
Influence your audience to post a review
Building brand loyalty takes time. You must communicate with your customers more frequently if you want to foster brand loyalty. Try to comprehend their expectations, value their worries, and try to alleviate their pain points as soon as possible. Reward devoted and repeated clients with coupons, deals, or even social media mentions. Here’s the secret: by engaging with customers, you can make them feel valued.
How can you make your audience feel valuable?
Build a relationship of feeling with your audience by addressing their issues and providing them with appropriate solutions. Ask your devoted consumers to share their experiences with your business. You can also follow techniques of social media for business, like creating a video interview with them, then posting it to your social media profiles. Requesting your regular customers for a review is a must. Shout out to consumers who post positive reviews about your business.
Monitor your online posts
Your business’ reputation isn’t only about your products and services. How you treat them and how you make them feel is the real aspect of your online reviews management. The better you make them feel, the better reviews you’ll get on social media platforms. So, whenever you post on social media platforms, keep your audience in your mind and create something they want to see or hear.
Along with everything else, it’s important to monitor the impact of your posts. The more likes and shares your post get, the more engagement it will create. Things you can do to increase your engagement are- Make an attempt to create original content that will appeal to your readers.
Try making some movies or photo memes, as they are the trendiest topics. Maintain a regular posting schedule so that your customers don’t forget you. To keep track of impressions, use programs like Facebook Insights.
Consider influencer marketing
Influencer marketing is one of the finest ways to build brand awareness and control online reviews. According to studies, this marketing strategy produces a sizable return on investment. You can connect with new people and develop a genuine relationship with them by collaborating with a number of well-known social media influencers. Influencer marketing also increases trust because the influencers are real people with established fan bases and dedicated followings.
Additionally, you receive polished, interesting content that can be shared on many social media sites and generate positive reviews. Before investing in influencer marketing, be specific with your content goals first.
Choose a platform to publish your article on now. You can use Tumblr, Periscope, and YouTube for video material. Facebook, LinkedIn, Twitter, and Instagram can be used for both text and video material. Look for influencers in your niche. After shortlisting, review and analyze their engagement statistics. You can now choose to hire “The Influencer” for your company.
Using social media for business for online review management aids in getting the word out about your product to a large audience. Even physical stores can use social media channels to raise brand recognition for their goods.
Through good review management, you can develop trust among your customers. Then, pleased customers will tell others about you. This will increase the natural advertising of your brand. Always keep in mind that customers choose a brand that speaks to them.
Whenever your customers post a review online, you must address them, whether positive or negative. Then, and only then, you can begin gaining the trust of your audience online.
Social media management involves analyzing social media audiences and creating a strategy that is specific to them, producing and disseminating content for social media profiles, keeping an eye on online discussions, working with influencers, doing volunteer work, and tracking, evaluating, and reporting on social media performance and return on investment.
After all, a solid social media reputation management approach can enhance your ranking on search engines and provide you more control over online conversations relating to your business. Pay equal attention to your online reviews at the same time.
1. Be Newsworthy
3. Monitor Your Progress
4. Be Consistent
5. Conducting a social media audit