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How Business Intelligence is Helping Real Estate Industry and Firms

Business intelligence tools applied to the commercial real estate market can give investors the support they need to maximize profit and minimize...

Written by Niel Patel · 6 min read >
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Why BI should be introduced in the Real Estate Industry?

The real estate industry is vast and complicated. Perhaps more so is the data that circulates inside these organizations. Despite the fact that this knowledge is complicated, it should not be ignored. The information is often useful for accounting, audit, finance, marketing, and human resource purposes. When not thoroughly or correctly interpreted, it provides valuable knowledge and reflects lost opportunities. It directs efficiency-optimizing decisions that result in higher returns and lower costs when used correctly. Take ownership of your organization’s data treasure and transform it into information. This is where Business Intelligence help Real Estate Industry.

It should come as no surprise that the real estate industry is becoming increasingly dependent on data analytics. Real estate companies, investors, and even home buyers can all benefit from using business intelligence, or BI in the real estate industry, resources to make more accurate decisions.

Real Estate Business Intelligence Best Practices

Best PracticeDescriptionImplementation TipsExample Tools
Define Clear ObjectivesClearly outline the business objectives and goals that BI is meant to address.Clearly communicate these objectives to all stakeholders to ensure alignment.N/A
Data Quality and IntegrationEnsure data accuracy, consistency, and integrity. Integrate data from various sources.Regularly audit and clean data; use data profiling tools to identify inconsistencies.Talend, Informatica, Microsoft SQL Server Integration Services (SSIS)
Use a Centralized Data WarehouseImplement a centralized data warehouse for a unified source of truth and efficient data management.Consider cloud-based solutions for scalability and flexibility. Ensure proper data governance practices.Amazon Redshift, Google BigQuery, Snowflake
Real-time AnalyticsAim for real-time or near-real-time analytics to respond quickly to market changes.Invest in in-memory processing and streaming analytics capabilities. Monitor and optimize data pipelines.Apache Kafka, Apache Flink, Tableau, Power BI
Adopt Predictive AnalyticsUtilize predictive analytics for forecasting market trends, property values, and customer behavior.Collaborate with data scientists and domain experts for accurate model development. Regularly update models.Python (scikit-learn, TensorFlow, PyTorch), RapidMiner, Alteryx
User-Friendly DashboardsCreate user-friendly dashboards and reports tailored to different user roles for easy access to key insights.Conduct user testing and gather feedback for iterative improvements. Use intuitive visualization techniques.Tableau, Microsoft Power BI, Looker, QlikView
Mobile AccessibilityEnable mobile access to BI tools for on-the-go professionals such as property managers and agents.Prioritize responsive design and consider native mobile app development for optimal user experience.Tableau Mobile, Power BI Mobile, Domo Mobile
Security and ComplianceImplement robust security measures and ensure compliance with industry regulations and data protection laws.Regularly update security protocols, conduct audits, and provide employee training on data protection practices.Microsoft Azure Security Center, IBM Guardium, Varonis
Training and SupportProvide comprehensive training to users and ongoing support to maximize the value derived from BI tools.Develop training materials, conduct regular workshops, and establish a dedicated support channel for BI queries.Online courses, in-house training programs, dedicated support teams
Collaboration and CommunicationFoster a culture of collaboration and data-driven decision-making within the organization.Encourage cross-functional teams, establish regular communication channels, and recognize and reward data-driven initiatives.Slack, Microsoft Teams, Asana, Jira
ScalabilityChoose BI solutions that can scale with the growth of the business, accommodating expanding portfolios and data volumes.Consider cloud-based solutions, plan for hardware upgrades, and assess the scalability of BI tools.Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP)
Feedback and IterationCollect user feedback regularly and iterate on BI implementations based on changing business needs.Implement feedback loops, conduct post-implementation reviews, and continuously improve BI processes and tools.SurveyMonkey, Google Forms, JIRA for issue tracking

How Business Intelligence is Helping Real Estate Firms

BI – Business Intelligence Helping People Find Properties

For those looking to analyze real estate data, BI has a lot to offer. For example, someone looking for a condominium for rent on ZipMatch may also want to compare their preferred Manila neighborhoods to the rest of the city.

Simplifying the Selling Process

Sellers and brokers profit directly from BI resources as well. Since market data is so vast, it’s almost impossible to spot important patterns without any help. Unfortunately, not everyone has the financial means to hire a full-time team of property market analysts.

BI tools that monitor previous industry performance figures, such as sales in a particular region, assist sellers in setting competitive asking prices. They also facilitate promotion.

Financial Administration

Without the need for complicated reporting configurations, gain insight into your financial administration with the help of business intelligence in Real Estate. Data from your systems is pulled directly into a dashboard and visualized. A live feed of your balance and cash flow statements is available in the dashboard. Keep track of your profit goals and stay informed of what’s going on in your business.
Combining various data sources can yield powerful insights. Connect your financial data to your core business data to conduct sophisticated scenario analysis and forecasting techniques.

Tax Processes

This is only one of many opportunities for Business Intelligence in the real estate industry. View the other trilogy of articles on Data Analytics and Robotic Process Automation (RPA) in the Real Estate sector on

Future Benefits of Business Intelligence in the Real Estate Industry

  • Due to the elimination of manual processes, the operating cost is lowered.
  • Reduces the chance of reporting errors
  • Improves the speed and efficiency at which a company can determine specific exposure and risk, improving overall business agility
  • Streamlines operations by automating and standardizing the aggregation of information from various entities irrespective of geography, technology, or business model
  • Establishes an architecture that will support future growth, including additional assets in existing entities, new products, and new platforms

Top 10 Key Features of Real Estate BI Tools

Now that you’ve learned about the power of business intelligence, one thing you should do before diving into platforms is make a prioritized list of the features you need. Advanced features are available from a reputable business intelligence real estate tool to make the process more streamlined and effective. Must say different organizations will invest in a Business Intelligence (BI) for real estate for different reasons depending on their specific circumstances and industry. Here are few features that must-have for real estate business tool

6 Key Features of any Business Intelligence Solution
Must have features in Business Intelligence tool for Real Estate

Regardless of individual agenda, here are eight features you should insist upon in any BI solution for real estate, no matter the circumstances of its application:

  1. Reports that rank
    Ranking reports make it simple to see the aspects of your company are doing well and which are not, from goods to marketing strategies to salespeople. To concentrate on your results, you can display rankings across multiple dimensions and define different requirements.
  2. Analyze What-If
    If you want to see how a future decision would affect your company, you can do a “what-if” study with historical data to see what the consequences could be. What-if analysis tools provide an analytical view of the costs and benefits associated with each possible decision, allowing you to better prepare for the future.
  3. Executive Dashboards – In the form of graphs, maps, summaries, and other information reports, executive dashboards provide your organization’s leaders with a real-time summary of your company. They enable your company’s executives to make more informed, timely, and effective decisions.
  4. Users can condense large quantities of collected data into a number of potential views using interactive reports. Users can use tools like statistical analysis and regression to spot patterns, anomalies, and outliers in their results.
  5. Business intelligence features like this will provide the company’s executives with a concise overview of the day’s activities at the end of each day, giving them the details they need.
  6. The metrics align with your business – Not all business intelligence systems are created equal, nor are they designed with commercial real estate in mind. Instead of standardized data that will need to be customized, the best approach will be designed with the metrics you’re already monitoring.
  7. You can have daily updates sent to your inbox by scheduling them: You can schedule a daily cadence of reports to be delivered directly to your inbox in a matter of seconds with the right platform in place.
  8. It’s simple to integrate with your other software: If you don’t, the amount of data you can use in your business intelligence visualizations would be limited, reducing the quality of your observations and your ability to have a real business effect.

Business intelligence is your key to unlocking better portfolio insights in Real Estate.

You’ll be able to take action on your portfolio data and uplevel your company with easy-to-understand insights. And now there’s a solution designed by and for the most prominent commercial real estate landlords. Many BI for real estate companies will provide you with business intelligence wherever you are.

A framework of business intelligence solution for real estate analysis

Real estate is one of the most important and difficult fields in the market that represents the economy, and it is still in need of change. In today’s world, business intelligence plays a critical role in improving decision-making and risk management in a variety of fields. The real estate investment sector is one of the most promising fields. This paper introduces a framework for a successful business intelligence approach for evaluating the real estate market and forecasting property prices. Researchgate demonstrates the creation of a real estate BI solution, which goes through many stages.

Real estate business intelligence: it’s never been easier to get the insight you need

It’s no secret that real estate firms have lagged behind their counterparts in other industries when it comes to adopting emerging innovations.
It shouldn’t come as a surprise; companies are gathering more data than ever before, and with a number of powerful resources at their disposal, getting the useful insight you need to move your company forward has never been easier.
Native analytics have been improved
You’ll already be using a range of tech tools in your day-to-day work, from email platforms to property management systems, and each of these will have its own reporting features and functionality.

The Five Must-Have BI Tools For Real Estate

  • Tableau 
  • QlikView
  • Power BI
  • Board Software
  • Zoho Analytics

Closing Statement

The growth of business intelligence continues to change the way many businesses work and operate. Just recently has, the real estate industry begun to catch up. Custom-made software systems that take into account the many conventional, non-traditional, and dynamic data sets of real estate may be better suited to serve the needs of large real estate firms.


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