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Most Popular Social Media Platforms in 2023

Table of Contents hide 1 Most popular social networks worldwide as of January 2023 2 Most Popular Social Media Platforms in 2023...

Written by Niel Patel · 6 min read >
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Given the constant stream of new applications, it may take time to determine which social networking sites are worth your time and resources. Invest heavily in social media giants like Instagram and Facebook. Or go for the younger demographic that regularly uses platforms like Snapchat and TikTok. 

As of the third day of January 2023, 40.4% of users are logging onto social media sites for business reasons. These concerns plague corporate marketing departments just as much as those of smaller enterprises. As a result of CMARIX TechnoLabs‘ research, a list of the top social media platforms of 2023 has been compiled to help your business determine which platforms are best for your business.

Most popular social networks worldwide as of January 2023

Statistic: Most popular social networks worldwide as of January 2023, ranked by number of monthly active users (in millions) | Statista
Find more statistics at Statista

Most Popular Social Media Platforms in 2023

1. Instagram

It’s no surprise that Instagram has topped 1 billion monthly users, given how seamlessly it merges the personal and professional with each update. The answer to whether or not a significant portion of your audience uses the platform is yes.

Rich imagery, astute use of trends, and selfie-style films that speak directly to your audience help you grow your Instagram following. To keep the algorithm pleased, you’ll want to keep them there with consistent, on-topic material. If you’re going to keep your followers interested, you should make Instagram stories and reels.

If you have a younger demographic and you’re in the lifestyle, e-commerce, or any other visually-focused industry, Instagram should be a top priority in your content marketing plan.

No.Instagram Statistics2023 Data
1.Monthly Active UsersOver 1.4 billion worldwide
2.Top Countries by UsersUnited States, India, Brazil, Indonesia, Russia
3.Gender Breakdown57% female, 43% male
4.Daily Active Users on Instagram StoriesOver 500 million
5.Average Time Spent on Instagram per UserAround 28 minutes per day
6.Percentage of Users Following at Least One Business AccountOver 90%
7.Popularity Among MarketersSecond most popular social media platform after Facebook
8.Most-Followed Instagram AccountCristiano Ronaldo with over 500 million followers
9.Acquisition CostFacebook acquired Instagram for $1 billion in 2012
10.Advertising RevenueProjected to generate $18.16 billion in advertising revenue worldwide in 2021

2. YouTube

Next to its parent firm Google, YouTube has become the world’s most popular video-sharing website and search engine. Reaching over 2 billion monthly users makes this social media network a must-have for any company that might profit from creating brand lessons, instructional material, product reviews, or guest interviews.

As its name suggests, YouTube solely hosts videos. The success of your brand’s presence on this platform will depend on several factors, including the sort of company you run and the demographics of your user base. 

It’s essential to strike a balance between informative and entertaining programming to attract a broad audience to your channel. Especially if you’re selling a tangible product, you should get in on the unpacking video craze. 

If you’re inviting people along on your journey, you should create “-with me” material. Working with YouTubers that share your enthusiasm for your cause, product, or business may be a great way to test the waters before diving in headfirst.

Suppose your target demographic is under 50, and they watch videos related to your brand or goods for educational or recreational purposes and other reasons. In that case, consider making YouTube content.

No.YouTube Statistics2023 Data
1.Monthly Active UsersOver 2 billion worldwide
2.Number of Daily Active UsersOver 1 billion
3.Hours of Video Uploaded Every Minute500 hours
4.Most-Viewed Video“Baby Shark Dance” with over 11.5 billion views
5.Second-Most Viewed Video“Despacito” by Luis Fonsi ft. Daddy Yankee with over 7.4 billion views
6.Number of Channels Earning 6 Figures AnnuallyOver 1 million
7.Average Mobile Viewing Session40 minutes
8.YouTube’s Share of the U.S. Digital Advertising MarketOver 20%
9.Percentage of U.S. Adults Who Use YouTube73%
10.YouTube’s Parent CompanyGoogle (Alphabet Inc.)

3. Facebook

Facebook is unquestionably the biggest and most popular social networking site in the world, with approximately 3 billion monthly active users. Although this guarantees that a portion of your audience will be happening on Facebook and being exposed to your material, the social media site has gained a poor image among younger users, who are rapidly moving to alternatives.

However, a Facebook presence can be worthwhile if your target demographic is older than 30 and you regularly post industry-related news, short films, brand graphics, and other visually attractive material. 

Since Facebook groups, unlike Facebook business pages, aren’t for advertising, they may be helpful for organically developing dialogue and connecting with other users, which can benefit your brand.

Facebook also has a related chat app called Facebook Messenger. Using this IM service, you may communicate with your audience instantly and address their concerns, suggestions, and questions.

Engaging in dialogue is Facebook’s primary function. The most popular posts on the web are sometimes the most consensus-building. Create short films with attention-grabbing titles to draw in viewers. The most successful Facebook groups allow members to participate in and shape conversations via live broadcasts, polls, and other to user-generated material.

If you’re trying to build an online community around your brand or a subject connected to your company and target an adult audience, Facebook should be part of your plan.

No.Facebook Statistics2023 Data
1.Monthly Active UsersOver 2.9 billion worldwide
2.Daily Active UsersOver 1.8 billion
3.Percentage of Global Social Media Users on Facebook68%
4.Facebook’s Share of the U.S. Digital Advertising MarketOver 25%
5.Most Popular Facebook PageFacebook App with over 217 million followers
6.Top Countries by Facebook UsersIndia, United States, Indonesia, Brazil, and Mexico
7.Average Time Spent on Facebook per User per DayAround 20 minutes
8.Percentage of U.S. Adults Who Use Facebook69%
9.Facebook’s Parent CompanyMeta (formerly known as Facebook Inc.)
10.Percentage of Facebook Users Accessing the Platform via MobileOver 98%

4. Twitter

Twitter has maintained a steady 345 million monthly active users for most of this year, and 40% of those users log in many times each day, so it’s safe to assume that your target demographic is highly engaged there. 

Among the tech-savvy, and especially in the business-to-business (B2B) sectors of marketing, politics, and commerce, this social networking platform continues to enjoy the most significant levels of popularity.

Twitter has quickly become a go-to for real-time updates, breaking news, and conversation with a broad audience. When introducing new people to your business, videos and photos stand out the most. However, a well-timed or extremely creative tweet may do wonders if you follow along with popular subjects and can capture the zeitgeist immediately.

If your demographic consists mostly of males between the ages of 30 and 60, Twitter should be a cornerstone of your content marketing plan. Try out other formats, such as instructional films, surveys, and open-ended discussions.

No.Twitter Statistics2023 Data
1.Monthly Active Users330 million worldwide
2.Daily Active UsersOver 145 million
3.Most-Followed Account@BarackObama with over 132 million followers
4.Average Number of Tweets per Day500 million
5.Top Countries by Twitter UsersUnited States, Japan, India, United Kingdom, and Brazil
6.Percentage of Twitter Users who are Female41%
7.Most Tweeted Hashtag#COVID19 with over 1.1 billion tweets
8.Percentage of Twitter Users Accessing the Platform via MobileOver 80%
9.Twitter’s Share of the U.S. Digital Advertising MarketLess than 1%
10.Twitter’s Parent CompanyTwitter Inc.


After launching in 2018, TikTok quickly became a global phenomenon, with more than 1 billion downloads of its video-based app in its first year alone. With more than a billion members regularly logging in each month, TikTok is undoubtedly one of the most successful social networking sites available today.

Make your brand or message more engaging by breaking it down into smaller chunks that may be sprinkled with humorous, musical, or educational aspects. 

Because of the network’s emphasis on short-form videos, it’s essential to pay attention to what’s currently getting the most views and likes so that you can tailor your content to the platform. Create entertaining, memorable, and repeatable content based on the information you want to disseminate to your target audience.

To attract and engage a younger demographic in your brand’s marketing efforts, you should prioritize TikTok. Entertaining video material need not directly relate to your goods or services. Instead of focusing on self-promotion, you should aim to entertain and engage your audience to gain their loyalty.

No.TikTok Statistics2023 Data
1.Monthly Active UsersOver 1.6 billion worldwide
2.Daily Active UsersOver 1 billion
3.Most Downloaded App in 2021TikTok with over 850 million downloads
4.Average Time Spent on TikTok per User per DayAround 52 minutes
5.Top Countries by TikTok UsersChina, United States, Indonesia, Russia, and Brazil
6.Most-Followed TikTok AccountCharli D’Amelio with over 180 million followers
7.Percentage of TikTok Users who are Female60%
8.Most Popular Hashtag Challenge#TumbleweedChallenge with over 10.4 billion views
9.TikTok’s Share of the U.S. Digital Advertising MarketOver 10%
10.TikTok’s Parent CompanyByteDance


Pinterest is a virtual scrapbook for all your DIY ideas, recipes, sewing patterns, vacation planning, home decor, and product promotion needs. Numerous companies point to this service as integral to their consumers’ paths to discovering new products.

Pinterest’s feed design and the way its users browse mean that most pins on the site have photos oriented vertically. Images and text that have been polished for clarity and represent precisely what the visitor will see if they click through tend to do well, particularly if they coincide with popular keywords and phrases. Include lists and quotations in your plan since they are the most easily consumable and shareable postings.

Suppose the bulk of your target demographic identifies as female and your product or service has any ties to lifestyle advice, fashion and personal style, décor, or the Do-It-Yourself (DIY) movement. You should spend some time on Pinterest if this is the case.


Snap still has almost 494 million monthly users in 2023, making it one of the most popular applications among those under 25. Snapchat is one of the widely used social media platforms that allow users to instantly send and receive photos and videos with their friends and family for just 24 hours before they disappear forever.

Storytelling via video is Snapchat’s bread and butter. Snapchat is a must-have for connecting with clients if you have a penchant for engaging short-form video content that entertains or educates a younger audience.

Snapchat is an excellent platform for advertising a company to a youthful demographic, such as teenagers and young adults. Like on TikTok, most Snapchat users look amused, not lecture, so don’t expect to switch on your camera and speak endlessly about your items.


With over 810 million members, LinkedIn has established itself as the leading social media platform for professionals looking to make professional contacts, find new employment, and progress in their careers.

LinkedIn posts with images get twice as many views as those without. Every material you put out there is a billboard promoting your business. Be consistent, transparent, and responsive to your readers’ requirements, and don’t be hesitant to spice things up with attention-grabbing visuals.

LinkedIn should be a significant part of your brand marketing plan if you want to connect with other company owners and broaden your network of opportunity-hungry consumers.


The significance of social media platforms has been evident after reading top social media platforms in 2023. You can market your brand further by engaging with consumers and catering to their preferences to provide the highest quality service and goods possible. Their availability allows you to fully use your social media advertising campaign.

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