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Magento Commerce – Everything You Need to Know (2022 Review)

Magento has taken the eCommerce world by storm since the beginning of this decade. It can be one of the most rewarding...

Written by Niel Patel · 5 min read >
Magento Commerce

Magento has taken the eCommerce world by storm since the beginning of this decade. It can be one of the most rewarding eCommerce platforms on the market, but it can also be one of the most difficult to get your head around if you’re new to the eCommerce game. 

That’s why I’ve spent several months testing, coding, and analyzing Magento Commerce to give you a full report that will tell you everything you need to know about this platform so that you can make an informed decision about whether or not it’s right for your eCommerce project in 2022!

With its large array of features and easy to use admin panel, it has become one of the more popular eCommerce platforms to build your online store on top of. In this review, we’ll give you all the information you need to make an informed decision about what Magento Commerce can do for your business and how it stacks up to its competition.

What is Magento?

Magento is a popular open-source ecommerce software solution that allows users to build, deploy and manage ecommerce sites. In fact, Magento is so popular that more than 250,000 online stores are powered by it. 

So what exactly does Magento do? Well, at its core, Magento is an ecommerce platform designed for merchants looking to run an online store. It’s not limited to just selling goods; it also lets you build a complete online storefront so that customers can peruse your site, learn about you and ultimately make a purchase. It’s highly customizable with themes and plug-ins (or extensions) available for download.

The Top 6 Magento Features That Will Boost Your Business

As an ecommerce platform, Magento offers some great features that can boost your business. If you’re looking to improve your Magento store and make it easier to use, implement, and maintain, here are some of the best things about the platform that will help you out

1) Customization

You don’t need to be a designer to make your website look fantastic. Thankfully, there are tons of great tools for customizing your site—including free ones that come with Magento. You can control almost every aspect of your site from fonts and colours to images and headers. You can even add Google Analytics tracking code or AdSense ads quickly and easily!

2) Drag and drop capabilities

The ability to customize and rearrange your store in any way you want with simple drag and drop operations is a very powerful feature. It is ideal for those of you who are not that technically savvy and can make it easy to change how your site looks. 

Magento Commerce

The best part about using drag and drop features is that they don’t have any restrictions, meaning you can get creative! If you are ready to give ecommerce a go, Dragify has just what you need.

3) Future view

The future view is a key component of Magento that allows merchants to create a digital catalogue in which they can feature items, organize them into collections, and/or schedule events. The latter point is particularly powerful for brands wanting to capitalize on peak shopping periods or opt for big-data approaches to promotion by linking campaigns with important holidays. 

The visual interface also makes it easy for marketers and business owners to conceptualize how certain products might look when displayed together as part of a large-scale collection.

4) Analytics insights

If you’re worried about your e-commerce shop’s performance, then it might be time to turn on Google Analytics and start crunching some numbers. Without analytics information, it can be difficult to know where you stand. 

Knowledge of your site’s performance will help you make better decisions in regard to marketing and product development, as well as provide actionable insights into how to improve your business. With tools like Google Analytics making it easy for anyone with a browser to track key metrics, there’s no excuse not to run your own business through analytics insights.

5) Page editing

Since its early days, online shoppers have come to expect a certain level of ease and convenience when making purchases. With Magento’s Page Editing feature, you can make edits to existing pages quickly and easily. Say you have an issue with a particular product; with Page Editing you can modify and update information about it as needed without having to create a whole new page from scratch.

6) Multiple, detailed permissions

When compared to other e-commerce software, there are some advantages that multiple, detailed permissions can bring. For example, your business can give different permissions to different users within your organization. 

This way, they have exactly what they need to be effective at their job, and it doesn’t give too much access to others who might misuse it. If you want an easier time managing access within your company, check out a system that has these features.

  • Magento’s ease of use

Magento is easy to use, and it allows for highly customizable designs that are intuitive and practical for your customers. Plus, it integrates with dozens of third-party tools that speed up development and reduce workload. 

If you’re just looking to get online and start selling quickly, Magento makes it easy to work with a large variety of shipping methods (including FedEx, UPS and USPS) as well as create landing pages and promotional offers quickly. Magento provides high levels of customer service by providing 24/7 support via email or phone; live chat is also available daily from 9am – 5pm PST.

  • Magento’s support

Having an issue with your website? Some data isn’t reporting correctly? Can’t add products for a customer? Magento Commerce has an entire support section on their website dedicated to helping you figure out what might be going wrong and fixing it. If you are doing DIY eCommerce, there’s no way around having someone handle technical issues for you. 

In my opinion, one of Magento’s strongest assets is their support staff. They are incredibly helpful and can get your problems solved fast—making sure that you don’t lose any revenue by being down. (Personally, I only use hosted solutions so if I ever need help with my site I just go on a chat with them and they usually fix it right away)

  • Magento Security 

Magento was originally written for static sites, and its code is still largely organized that way. This lack of architecture leaves Magento sites extremely vulnerable when compared with eCommerce market leaders like Shopify, Wix or Squarespace.

For example, Magento sites are unusually vulnerable to attacks that block access by misdirecting visitors through a series of unrelated pages (also known as a denial-of-service attack). Magento has recently taken steps to improve security, but it is still not close to being as secure as industry leaders. If you need your site to be bulletproof from hacking attempts, look elsewhere.

  • SEO and Marketing

These days, it’s essential for eCommerce brands to learn about SEO and marketing. If you haven’t already, develop a strategy that includes both these elements—it will make your brand more visible and can help expand your reach and audience.

Magento 2 makes use of a number of SEO and marketing tools that are integrated in some fashion with each other. This provides for a wide range of search engine optimization (SEO) opportunities, including contextual keyword placement and server-side URL rewriting

When you’re setting up your Magento storefront, you have a lot of control over how things like title tags and meta descriptions look, so that keywords can be used in a descriptive but also highly useful way. In terms of social media marketing, Magento has lots of options when it comes to sharing content on platforms like Facebook and Twitter. 

On top of that, Magento 2 is compatible with a number of third-party plug-ins which provide additional marketing features such as website retargeting through Facebook ads.

  • The Power of Integrations

Magento’s integration capabilities are only improving, with integration specialists MagentoConnect, which connects you with thousands of extension developers. Connecting your store will help you meet all of your customer’s needs and use it as a powerful marketing tool by easily updating content on social media platforms. 

Your store should be able to handle any technical aspect that comes up, no matter how big or small. And with Magento 2 having streamlined everything (from creating products to updating analytics) even more than its predecessor, it’s no wonder that it’s currently one of the most popular eCommerce solutions in existence—and for good reason!

Conclusion

Magento is a well-rounded platform that’s powerful and open-source. Due to its diverse use, Magento is an ideal option for anyone looking for a platform that’s great for businesses, digital marketing agencies and developers alike. This versatility means it can scale with your needs as your business grows. 

If you want an enterprise eCommerce solution, you should hire Magento developers in India having expertise in your niche. Above all else, Magento has proven itself able to adapt its core architecture as necessary and make important changes for future customers—an invaluable asset for any online store owner looking to create their first website or scale their current one as time goes on.

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