10 Low Cost Marketing Ideas For Any Businesses | How can I advertise with low cost

25 Low Cost Business Marketing Ideas for Your Small Business. These cheapes marketing ideas can have big results

Written by Niel Patel · 5 min read >
Low-Cost Marketing Strategies

The average American is exposed to around 4,000 to 10,000 ads every day. That’s a whopping figure, yet it’s no surprise. Many businesses have skyrocketed their advertising budgets to make the cut. But not every business has the resources.  

Good thing there are many ways to market a business without breaking the bank. This article teaches marketers and business owners how to effectively drive organic traffic, build a following, and create loyal customers.

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Lets read 20+ inexpensive marketing ideas for big results

1.  Leverage Google Analytics  

One way of driving organic traffic is through search engine optimization (SEO). But it’s not enough to apply its best practices. Marketers also need to assess if their SEO strategy has been paying off.

This can be done through tools like Google Analytics. This free tool allows website owners to track online traffic and understand visitor behavior. Using it will enable businesses to learn which pages work and which ones need improvement—helping them better optimize their website for their intended audience.

Plus, brands that complement their marketing with paid advertising can link their Google Ads and Analytics accounts to streamline reporting. However, this can be added work for marketers, so many companies hire a reliable Google Ads agency to handle their advertising separately.

2.  Revamp SEO Strategy

After using Analytics to evaluate their website, it’s time to do the hard work of enhancing their SEO.

SEO involves various methods that depend on every industry. For instance, collecting backlinks may work for a consultancy business, but not so much for an e-commerce website.

To create a winning SEO strategy, marketers should get started with the following tips:

  • Get a benchmark of their SEO. Specific metrics that need to be assessed include organic visibility, traffic split, and keyword rankings. This can be done by using analytics tools like Google Analytics, Semrush Organic Research Tool, and the like.
  • Set realistic goals and KPIs. When setting an SEO goal, use the SMART (specific, measurable, achievable, realistic, time-bound) method.
  • Do comprehensive keyword research. Businesses should define their website’s primary keywords and insert them in pillar pages—major topics that serve as foundations for clusters of page contents.
  • Build cluster content based on long-tail keywords. For instance, a yoga class subscription site can build cluster topics relevant to keywords such as “yoga class for beginners” or “what to expect from yoga classes.”
  • Optimize content through on-page SEO techniques. This includes using title tags, header tags, internal links, and meta descriptions.

SEO results don’t happen overnight. Marketers must understand that SEO is an ongoing trial and error process.

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3.  Market Products Accordingly

Photo by Pavel Danilyuk from Pexels: 

E-commerce is expected to boom by over 50% over the next four years, amounting to $7.4 trillion from $4.9 trillion in 2021. It’s safe to say it’s a great industry for budding businesses.

But one of the most common mistakes they make is applying cookie-cutter marketing to their specific product niche.

Before choosing the best product to sell, marketers should ask these three questions:

  • Is it a “candy-like” product? These products bring immediate pleasure and usually come and go.
  • Is it like a vitamin? These products can last a long time because they solve an emotional need.
  • Is it like a painkiller? These products solve an immediate need, which means they’re evergreen.

Marketers need to assess which of these products their offering belongs to. There’s no best product to market, as long as it’s executed properly.

4.  Start a Blog

Blogs are great for SEO. It’s the perfect opportunity to include relevant keywords that will drive traffic to a business’s website.

We have discussed pillar posts and cluster topics earlier, which are crucial when starting a blog.

For instance, a marketing agency can create pillar topics like “SEO,” “digital marketing,” or “content marketing.” From these topics, they can narrow it down by researching relevant long-tail keywords, such as “how to do SEO” or “content marketing basics.”

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5.  Guest Post on High-Traffic Websites

Google ranks websites based on specific ranking factors, which include domain authority (DA). Websites that have a high DA score usually end up on Google’s first page.

This is an excellent opportunity marketers can leverage through guest posting. Submitting blog posts to high-traffic websites is one way of promoting a business website by linking it within the content.

Websites usually have guidelines for guest posts, which include how many branded links contributors can include, what topics to write about, and what images to use.  

6.  Take Advantage of User-Generated Content

User-generated content (UGC) is social proof, which will increase a customer’s trust in a business. In fact, UGC boosts conversions by 10% when included in the buyer’s journey. This means sharing UGC on their online platforms is another free and effective way to market their products.

There are plenty of places to look for authentic UGC. These include regularly visiting the company hashtag for customer posts, scouring social media for comments, or even looking at internet forums like Reddit.

Building an inventory of high-quality UGC helps influence potential buyers as they’re less likely to be biased like branded content.

7.  Build an Email List

Photo by Tumisu from Pixabay:

Email marketing is not dead. In fact, it is the opposite. It continues to be one of the biggest drivers of ROI, gaining up to $36 for every $1 spent. Entrepreneurs that don’t have an email list yet are missing out on a lot.

But how do they get started? These steps will help them set off on the right foot:

  1. Create effective calls to action (CTAs) for their landing pages.
  2. Apply pop-ups for every page, which may be timed pop-ups or scroll pop-ups.
  3. Use timed pop-up surveys to get users to sign up.
  4. Pitch email newsletters on social media accounts.
  5. Publish more landing pages depending on the customer’s needs.

After collecting emails, marketers can use email marketing tools that help them create professional emails or track their performance.

8.  Build a Community

Public forums are a great way to connect with customers on a personal level. Aside from building customer trust, it’s also a zero-cost way to market a business’s product or service.

Marketers can create Facebook groups where they can engage with existing or potential customers. The key is to share valuable content that their followers need—not branded content that may only put them off.

9.  Host Competitions Online

Competitions are a great way to engage followers and get them to eventually purchase from a business. Marketers can host social media contests and give away free prizes, which may be a product bundle or a free 1-month subscription to a service.

These contest mechanics are great examples to consider:

  • Have users like, comment, or share a post to boost its reach.
  • Ask a question. The comment with the best answer wins the prize.
  • Have followers create a post on why they would recommend a business’s product.

The goal of social media contests or giveaways is to spread brand awareness and boost customer engagement—all without spending a fortune!

10.  Attend Local Events

Not all marketing topics have to be online, especially now that the pandemic has started to die down. People are excited to attend local events and get away from their desktops for once.

Attending local events like craft fairs, workshops, and networking events is not only a low-cost way to market a brand. This also allows businesses to grow their network.

If there are no relevant business events coming up, entrepreneurs can start hosting their own. It doesn’t have to be expensive. In fact, they can look around for free spaces to host an event, such as a public library.

During the event, it’s important to bring marketing materials along. These include business cards, brochures, or flyers.

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  1. Give referrals and ask others to join your program.
  2. Create a website for your business.
  3. Become a member of a professional or commercial group. This is merely a more particular form of networking, and it’s a terrific method to meet new people in the business world.
  4. Attend business mixers or trade shows in your area.
  5. Include promotional materials with your bills. Why not include a promotion in a paper you’re sending out anyway?
  6. Involve the media (including social media) in your big openings, moves, or charity activities to get free publicity for your company.
  7. Set up a Facebook page for your company.
  8. Use Twitter to promote your company.
  9. Promote your business on Pinterest.
  10. Discover how to make a persuasive sales presentation that convinces people to buy.
  11. Make cold calls.
  12. Use your vehicle to promote your company.
  13. Attach a business card holder on the side of your car.

The Best Things in Life Are Free

Marketing doesn’t have to be expensive. In fact, the most effective marketing methods don’t cost much, such as creating a Facebook group, submitting a guest post, or starting a blog. Marketers don’t always need to rely on advertising to get their products out there. The key is in trying out the above marketing tips and applying which ones best work for their business.

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These 3 are the cheapest marketing idea for any startup.
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2. Content Marketing ·
3. Business Cards

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