7 Effective Guidelines To Follow For Making SEO-Friendly PDFs

If you work in a company that creates PDF documents, then you should know that SEO-optimized PDFs are important to your business....

Written by Niel Patel · 6 min read >
SEO Friendly PDFs

If you work in a company that creates PDF documents, then you should know that SEO-optimized PDFs are important to your business.

PDF files can be used by all kinds of people, whether they’re looking for information on a particular topic or trying to learn more about your company. This means that if you have optimized your PDF documents, then you’ll be able to reach more people than ever before.

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Why SEO-optimize PDF documents

But why is it so important to SEO optimizing your PDF documents? Here are some key reasons why it’s important:

You can reach more people with the same amount of effort. If you have a large number of products or services, you’ll reach a much wider audience with the same amount of effort. As a result, your marketing endeavors will be much more cost-effective.

You can rank higher in Google search results. For example, when someone searches for something related to your industry, then an optimized PDF document could rank higher in Google’s search results than an unoptimized one. This means that you’ll get more traffic from organic search engine results than ever before.

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7 Guidelines To Make Your PDF Files SEO Friendly

PDF files are a common file type that people use to share information, ideas, and documents. They’re also very popular on the web, so they must be optimized for search engines.

Here are seven guidelines to make your PDF files SEO friendly:

  1. Use Keywords In The Title And Description

Keywords are important for any search engine. They help users find information that is relevant to their needs. When you create a PDF, you should use keywords in the title and description of your file.

When creating a PDF, you have to include keywords in the title and description of your file. You can also write descriptions to help people find your document when searching for it on Google or Bing.

Keywords are words that describe what your PDF is about. For example, if you have an image file about dogs, you may want to use dog, puppies, puppy, and other related words as keywords in the title and description of your document.

If you’re unsure what keywords are appropriate for your document, ask around or do some research online. You can also ask friends who work in different industries than yours for suggestions on what people might search for when looking for information about their field of expertise or interest.

The title of a PDF document is one of the most important elements of SEO. It’s always better to use unique titles instead of generic ones, especially if you can include keywords that are relevant to the content in your PDF file.

Also, try to make sure you don’t break the flow of your document by adding multiple headings or subheadings with different topics in them. If necessary, keep it simple and just have one main title at the beginning of your document and then continue writing your content below it.

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  1. Merge Small PDF Documents

You might have never thought about it, but merging small PDF documents into a large file can help boost its SEO. When you have dozens of documents, each one of them has its own unique value of content. However, their chances of better rankings are improved when you group them. Make sure you do not combine PDFs containing irrelevant information.

For instance, you might have twenty PDF documents containing details about real estate. You can merge PDF files into one document and give that file an appropriate title using the right keywords.


How Can You Merge PDF Files

Although there are more than a few methods of combining PDF files, choosing the correct one is indispensable.

Using an online PDF merger is by far the most appropriate way to merge documents. This method does not involve any long procedures.

You just have to upload small PDF documents, set their arrangement, and merge them by clicking the ‘Merge Files’ button. This is how easily you can convert many documents into one file.

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  1. Optimize Your Content For Search Engines

Optimizing your PDF content for search engines is a great way to improve its rankings. People often use search engines to find the information they need, so it will be difficult for them to find it if your PDF content is not optimized for search engines.

Search engines use different algorithms and methods to determine which web pages should be included in their results. Unfortunately, these algorithms are constantly being updated and improved, making it difficult for companies to stay ahead of the curve for SEO best practices. Fortunately, there are some basic steps you can take that will help improve your chances of success.

Make sure the content is not duplicated. To check for duplicate content, you can use Copyscape or Turnitin. Remember, you might never be able to rank a PDF file if that contains plagiarized content in it. Therefore, make sure your content is all unique.

  1. Provide Backlinks To Other Pages Or Websites

Backlinks are links from other pages and websites to your page. They can be internal, meaning they’re on the same website, or external, meaning they’re on a different site.

Backlinks are a good way to increase your search engine ranking. When Google sees more backlinks pointing to a page than other pages, it will assume that the page is more important and considered higher quality than others. This will help your site rank higher in the search results when someone searches for keywords related to your content.

Backlinks are also a good method of driving traffic to your site if people find value in what you have written about or have posted online, which increases its reputation with readers who may later come across similar topics through their own research efforts as well as those who already know about this topic but want more information about it before making any decisions about something relevant.

  1. Use A Compelling URL For The PDF File

Use a compelling URL for the PDF file. It is important to use a URL that is relevant to the content of the PDF file and descriptive enough so that readers can easily remember it.

Make sure that the URLs of your PDF files are easy to type. You can do this by using keywords in your URLs, as well as making sure that all URLs have hyphens after each word instead of underscores or spaces (e.g.,

Keep your URLs short and sweet, so they’re easier for users to read on mobile devices such as smart phones. It is not necessary to include all the title text in the URL. Instead, you can just include the main keywords that define what’s inside your PDF document.

  1. Make Sure All Download Links Are Working Fine

To SEO optimize your PDF, Make sure your download links are working properly and are easy to find on your PDF documents.

If you have many links in your PDF document and some of them are dead, it can negatively impact your rankings in Google and other search engines. That’s why it is very important to make sure that all the links in your PDF files are live and active.

  1. Provide Unique Alt Tags For All Images

When you create your PDF, provide an alt tag for all images in the document. Alt tags help search engines find images within a web page. By providing an image that includes keywords related to the content of your PDF, search engines can better understand what the file is about. This will help your site rank higher in search results for those keywords.

Alt tag keywords are an important part of SEO for PDFs. If you don’t include them in your document, Google won’t be able to understand what your page is about.

Images are often the most shared content on the web. This can be because they’re eye-catching and easy to digest in one sitting. They also tend to be more visually appealing than text-based content such as blog posts or articles.

So if you’ve created a PDF document that has images in it, then it’s important to ensure that your PDF document has good image alt tags so that people can find your PDFs when they search for them later on.

Miscellaneous Tips to Create PDF

Enable Text Copy In The PDF Document

Text copy is a feature that allows users to copy text from your PDF file. Text copy is enabled by default in all Acrobat and Adobe Reader versions. The feature can be useful for those who want to make annotations on the documents they’re reading.

Make Your PDF Accessible For Those Who Are Visually Impaired

Use a large font size and a sans-serif font. The larger the font, the easier it is to read. Use a mono spaced font as well (also known as fixed-width). This helps preserve formatting during conversions and reduces distortion when scaling up or down while improving legibility on lower resolution screens.

Make sure your PDF file uses at least 16px and 18px for body text elements so that it’s readable by all users, including the visually impaired.


In search engine optimization, there is a lot of talk about HTML sites and how they can be tweaked to improve their chances of getting to the top of Google’s rankings.

But what about PDFs? If you have a lot of PDFs, it can be helpful to know how search engines view them and whether or not they can help your SEO efforts. Luckily for us, Google has stated that it indexes PDFs, but only if they are “properly formatted.

If you want to rank well in search engines, you need to make sure that your PDF content is optimized for SEO. This is especially important if you will be sharing your documents online or making them available as downloads.

If you don’t optimize your PDF, then people will not be able to find them when they search for keywords related to your document’s contents.

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