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6 Ways How Research Surveys Can Improve Data-Driven Decisions

In summary, research surveys offer organizations a valuable tool for gathering relevant data, understanding customer needs, identifying trends, validating hypotheses, measuring performance,...

Written by Niel Patel · 3 min read >
data visualization in digital marketing 2022

Research surveys play a crucial role in gathering data and providing insights that can enhance data-driven decision-making. Here are six ways in which research surveys can improve data-driven decisions:

The famous French general and emperor Napoleon Bonaparte once said that “Nothing is more difficult and more precious than to be able to decide.” This attitude is, by all means, applicable to the corporate world where a couple of good calls can completely change the outlook of one business and a single misstep can destroy its future.

Of course, in order to make prudent decisions, your choices need to be data-driven, realistic, and based on quality information sources. And if you thought Napoleon had a hard time staying on top of the game, keep in mind that he didn’t live in the time of information technologies and a complete data overload.

How research surveys can bring some sense into this chaos and make sure your calls always have a strong footing.

1. Simple access to tangible data

In recent years, the business world became obsessed with big data which opened the floodgates and removed the limits of the things we can learn about our clients. However, as important as this wealth of information is, big data gives your understanding of clients’ needs additional layers. Core stances and opinions are collected in a more tangible and point-blank manner. Here, we can see one of the greatest benefits of digital surveys and questionnaires – if you need to know what your clients think, you can simply ask them in a structured manner that can be incorporated into your existing workflow.

By designing well-structured survey questions, businesses can obtain data directly from customers, employees, or other stakeholders, ensuring the collection of relevant and valuable information.

2. An integral part of any customer’s journey

Some business owners tend to look at surveys as some piece of data that is gathered at the end of the purchase process, which makes it seem inflexible and not sufficiently immediate. However, we are, as of lately, seeing more and more examples of digital surveys used at any instance of the sales funnel which turns it into a much leaner resource that gives us a great insight into the clients’ changing opinions. And not only that – these timely interventions can help us create new upsell opportunities, identify developing points of contempt, and customize the rest of the client’s journey.

Surveys help organizations gain insights into customer preferences, needs, and expectations. By collecting data on customer satisfaction, product preferences, and feedback, companies can make data-driven decisions to improve their products, services, and overall customer experience.

3. A structured approach leads to repeatability and higher efficiency

Here, I would like to disperse yet another myth surrounding the traditional surveys and that is that these questionnaires are tacky, impractical, and time-consuming. But, as soon as we realize that now we have a great choice of research survey examples and we will see that this issue has been obsolete for quite some time. What’s even better is that these materials introduce a great deal of consistency to the data collection process allowing us to reach a higher level of efficiency, and repeatability. The results are also much easier to compare so the quality of the insights we get is improved as well.

4. A better perspective of your brand

The data you get by collecting the insights somewhere along the clients’ journeys is incredibly valuable for getting an idea of what they think about your business. But, if you want to keep your gig afloat until the end of the races, you need to be able to know your brand is perceived by people still on the fence about your services. Fortunately, the plethora of digital channels, resources, and apps, give you a very easy way to get these invaluable insights. Of course, digital surveys make the simplest, and easiest-to-understand way to dip your feet in the water and see how your brand ranks in the public.

5. Improving the customer retention

As we are all aware, customer retention and repeat purchases are just as vital for the survival of one company as the acquisition of new customers. This is especially important in terms of apartment rentals and other business sectors that are practically built on the subscription-based revenue model. Companies operating in these types of sectors need to have a perfect understanding of their clients’ preferences and desires. With that in mind, targeted digital surveys can give renters a much better idea about the preferred amenities, budget constraints, market trends, and other critical factors.

6. A positive effect on the employee satisfaction

For the very end, let us not forget the building blocks your company is made of – your employees. Digital surveys and feedback apps factor into this story in numerous ways. First, the ability to use them helps your workers make more informed decisions themselves which makes them far more empowered and confident. As a result, they are able to attain optimal productivity. On the other hand, these surveys can also be used to poke the workers’ opinions and give you necessary guidelines for refining your internal workflow and helping employees realize their full potential.

We hope these couple of examples gave you a general idea about just how critical digital-based research surveys can be for the success of your company. Trying to make good decisions without some quality and hard data they will be based on will leave you blindfolded and destroy any chance for growth your organization might have. Digital surveys present the solution to this problem in the simplest and the most intuitive manner possible.

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