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How Can You Use Meta Descriptions For SEO?

Table of Contents hide 1 What Is an SEO Meta Description? 1.1 Why set a meta description? 1.2 Does Google Rewrite SEO...

Written by Niel Patel · 3 min read >
How to Create an SEO Strategy for 2022

Meta descriptions are a great way to add relevant keywords, communicate the content’s value to potential customers, and convince users to click. Unfortunately, there is a lot of misinformation about how important meta descriptions are for SEO, and it’s easy to see why. Several articles will tell you that meta descriptions no longer matter or that it’s better not to bother adding them. In this article, we will dispel these myths and show you how critical it is for your site that you follow best practices when writing meta descriptions of your pages. Are you ready?

What Is an SEO Meta Description?

First, let’s talk about meta descriptions and how they are used. Meta descriptions are short descriptions of a web page written in HTML and displayed in the search engine results. When someone searches for something on Google, the search engine will show this description and related search terms. The meta description is essential because it can persuade potential customers to click through from the search results to your site instead of going elsewhere. It should be clear and concise and ideally include your target keywords within the first few words of the description. It would be best if you visited the Pittsburg office for professional SEO services.

Why set a meta description?

The reason for a meta description is straightforward: it necessities to get somebody looking with a hunt term on Google to click your connection. At the end of the day, meta descriptions are there to create click-throughs from web crawlers. Web crawlers say there is no immediate Web optimization benefit from the meta portrayal – they don’t involve it in their positioning calculation. Yet, there is a circuitous advantage: Google utilizes active clicking factor (CTR) to decide if you’re a decent outcome. In the event that more individuals click on your outcome, Google believes you to be a decent outcome and will – in light of your situation – move you up the rankings. This is the reason upgrading your meta description is significant, as is enhancing your titles.

Does Google Rewrite SEO Meta Descriptions?

Google does not rewrite your meta descriptions, but if you use keywords in your metadata, the search engine will use them to further guide their interpretation of the content by signaling that it is relevant to a specific search type. 

How does the meta description length evaluation respond?

This meta portrayal length evaluation estimates whether your depiction is excessively short (under 120 characters) or excessively lengthy (in excess of 156 characters). When your meta portrayal has the right length, you’ll get a green traffic signal. In the event that it’s excessively lengthy, or excessively short, you’ll get an orange traffic signal in the Search engine optimization examination of Yoast Website design enhancement (or red, on the off chance that you’ve denoted your article as foundation content).

How To Write A Good SEO Meta Description

You must follow best practices when creating your meta descriptions. Here are a few tips to help you optimize your metadata: – Keep meta descriptions under 150 characters; remember, people may be using mobile devices to search, so only write so much that it will be difficult for them to read and click on! – Don’t repeat keywords unnecessarily. If the keyword is already in the title tag, don’t repeat it in the meta description – Keep your content fresh and relevant by updating your SEO metadata regularly – Include keywords in the first few words of your meta description text.

  • Don’t Forget Your Meta Title Tag:

Your meta title tag is also worth mentioning at this point. The clickable text appears in search results and in the tabs on Google. It is another excellent opportunity to include your target keywords and business name within this information’s first few words. When you publish content on any site, including your own, others will use it to get ideas and inspiration for their pages. Theme creators often scrap the content from other sites and then put their spin on it for their customers to use.

What does the keyphrase in meta description evaluation in Yoast Website design enhancement do?

This check is tied in with utilizing the keyphrase in the meta portrayal. A center keyphrase is the inquiry term you believe that a page should rank with. At the point when individuals utilize that term, you believe they should track down your page. You base your keyphrase on watchword research. After your exploration, you ought to wind up with a blend of words that the majority of your crowd is probably going to look for. We’ve previously examined that when you utilize your keyphrase in the metadescription, Google will probably feature it. That makes it more straightforward so that individuals might be able to see that they’ve found what they are searching for.

The meta description should be unique to ensure your meta description is shown to the users. Therefore, it must be written to be as different from any other meta descriptions. It will make it stand out when displayed on search engine results pages.

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