6 Formal & Professional Email Examples that Attract or Engage Customers

Even though many may think email marketing is dead, it isn’t necessarily true. They may have not yet seen the proper email...

Written by Niel Patel · 5 min read >
business email example

Even though many may think email marketing is dead, it isn’t necessarily true. They may have not yet seen the proper email example to use for their future emails.

Maybe you deal with emails each day of your life or write them once in a while. Many marketers may think emails aren’t as powerful as they used to be, but this isn’t necessarily true. Emails need to have value in them to be effective. 

However, one of the biggest mistakes we make is trying to grab users’ attention through the email body and not before the audience opens the email. But, of course, we aren’t in the early 2000s anymore, so it’s even harder to grab people’s attention now than it once was. That’s why we must ensure that our audience is persuaded before clicking on the email. 

Well, let’s not wait any further because, in this article, we will show you a few email examples you can use to attract and engage your customers! 

6 Email Examples You Can Use to Fully Attract & Engage Your Customers

  1. Welcome Emails 

This is probably one of the most obvious emails you expected. To leave a great first impression, send an informative and interesting welcome email. Do it once you have a new customer interacting with your company for the first time ever. Keep in mind that the best welcome emails are personalized and personable. 

So, how can you personalize your welcome email? Try including the customer’s name at the beginning of your email. To take personalization to a new level, you can consist of their interests and other information you know about them in your email. This way, you know more about them and can provide the required value when promoting your product or service. 

In other words, a welcome email throws the red carpet for your customers when they walk in. This is helpful for the onboarding process and shows the customer what your company stands for. Moreover, you can use this as an important tool to find out what your company is all about, how you can promote your product and service, and how you can gather valuable customer insights. 

Welcome emails matter a lot, and according to statistics, they have a 50% open rate and are 75% more likely to get opened than a regular email! For example, here is a welcome email example by Semrush.

professional email writing examples
professional email writing examples


Nevertheless, in order to be successful in sending out these welcome emails, you can consider using email software. Many people will choose GetResponse as a popular method, but you can find GetResponse alternatives for your email marketing campaign. Here are some we recommend: 

  • Maropost
  • Mailchimp
  • Squarespace
  • ConvertKit
  1. Identify Who You Are Emailing. 

To attract and engage your audience, you need to identify who you are speaking to initially. We could give you many email examples, but they will differ if you don’t know who your audience is. After all, if you are trying to write an email for everyone, you are actually writing an email for no one. You must narrow down your message to apply it to your audience, leaving opportunities on the table and creating content that speaks directly to your target audience. 

After all, the key to an excellent email marketing campaign is identifying your target audience and using email segmentation to ensure that you deliver your emails to the right audience. Once you accomplish this, you’ll be able to send out better emails in the future and learn more about your target audience. 

  1. Use Powerful Subject Lines. 

According to statistics, subject lines with 50 characters or less achieve a 12% higher open rate and 75% higher click-through rate compared to those with longer subject lines. Of course, the rest of the factors will depend on how the email is written. However, never forget that your audience will rarely ever read an email if the subject line is poor. After all, subject lines are used to grab people’s attention. 

Moreover, if you are concerned about writing good subject lines, here’s what you want to do: 

  • Personalize your emails 
  • Pose a set of questions 
  • Use action-oriented language 
  • Leverage scarcity 

To better know what you have to do, here are a few examples of excellent subject lines you can use:

  • ‘Your annual (x) target’
  • ‘Who is in charge of X company? 
  • ‘We will get straight to the point.’
  • ‘So, you are struggling with the following (pain points).’
  • ‘Do you think I can help you with the following?’
  • ‘(Referral name)’
  • ‘Are you tired of the following (pain points)’
  1. Discount Email 

Everybody loves discounts, and whenever your customers see a discount email, they will be excited to see what you have to offer. Discount emails fall into the promotional email category, so they are used for boosting customer loyalty, increasing engagement, and even attracting new customers. 

To have a more effective discount email, try including the discount in the subject line to have a more effective discount email. For example: ‘15% off this week’, ‘weekly discount,’ and more ideas you can think of. Moreover, here’s an entire email body that you can use to write a promotional/discount email: 

Hi (first name), 

We’ve seen that you have recently placed many orders and to stay thanks to you; we wanted to offer you a special discount. This is our way of showing appreciation towards you and ensuring that we highly value your contribution to us. 

With the following coupon – (coupon code) – you will get a 10% discount for your next order placed. In order to redeem it, all you have to do is enter the code and check out! 

Have a wonderful week! 

Team ( your company’s name), 

Furthermore, with this discount email, you see how attention-catching it is and how exciting it may be for your customers. Maybe you can set a certain number of times your customers can place an order, and you can send out a promotional email. 

  1. Post-Purchase Emails 

Once a prospect has completed a purchase, the best thing to ensure security and follow up with your prospects is a post-purchase email. First and foremost, take the time to thank them for the purchase they made. After all, if it wasn’t for your customers, you wouldn’t have a successful business in the first place! 

The post-purchase email should also include further instructions on how users can continue on using the product and service in case they have any extra questions. Or, at least, let your customers know how you support them and leave them an email, phone number, or other contact information at the end of the email. 

In order to further engage your prospects, you can do the following in your post-purchase emails: 

  • Cross-selling and upselling 
  • Options for sharing your services and product with your prospect’s friends and family members 
  • A set of options for customers to provide feedback 

Your goal is to make your customers happy, so above all, focus on sending an email that makes your customers happy,not just to make quick cash. Below, you can find an example of Lorson and how post-purchase email looks like. 

formal email writing examples
formal email writing examples


  1. Setup Email Follow-ups 

Once you’ve defined your target audience, and know who you are emailing, even if it’s only an email follow-up. It’s time to start including some email follow-ups for your target audience. Even if you have already sent a post-purchase email, you can continuously send a follow-up email after one week of a discount you may have or new products available in the market. 

Over the course of your email marketing campaign, you want to have multiple interactions with your customers. This is why you need follow-up examples. You have to plan these emails out and outline the primary message you want to deliver in each email. 

One email won’t do all the work, and keep in mind that your email campaigns can be made up of multiple emails, so imagine it as if you are taking your email recipients on a journey, and this will increase the odds of your email being successful so that you can achieve your goal. 

After all, it’ll all depend on what kind of campaigns you are doing. For instance, if it’s a lead nurturing campaign, you can include educational emails to convert your customers to the consideration stage before you seek to increase engagement with them. 

Last but not least, as an example, we will take a follow-up email from Apple that you can see below. Email follow-ups can be many emails within a certain period of time. Maybe it might be two, three, four, or even more. It’ll all depend on your campaign. 

business email example
business email example


The Final Word 

That’s all for this article. These are our 6 email examples that you can use to attract new customers and fully engage existing ones. Never put your customer second, and never think that email marketing is dead. Even though it may seem like a strategy from the early 2000s, if you take the right steps and write a good subject line with the right value inside the email, you’ll be doing great. 

Last but not least, focus on writing email follow-ups. Don’t allow your customers to purchase from your site, and never say a ‘thank you’ to them to show your appreciation. Your primary goal is to have customers in the long-term and not ones that come and go! 

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