Today, it is already hard to imagine a student’s life without gadgets and smart educational solutions. In the modern education apps market, there are plenty of different solutions for all purposes and the needs of modern learners. And the market keeps growing at lightning speed, becoming even more competitive and advanced than ever. The eLearning apps market growth is expected to grow by USD 70.55 billion from 2022 to 2026.
The Education Apps Market to grow by $65.88 bn in 2024
So, what does this industry look like these days? In this article, an expert writer from a reliable online essay help service is going to give a detailed overview of the education apps market in 2022. Let’s dive in!
|Growth momentum & CAGR||Decelerate at a CAGR of 27.49%|
|Market growth 2021-2025||USD 70.55 billion|
|YoY growth (%)||29.98|
|Regional analysis||APAC, Europe, North America, South America, and MEA|
|Performing market contribution||APAC at 41%|
Market Size or Educational App
The education apps market is growing rapidly. In 2023, it was estimated at 24.8 billion dollars. And according to experts, it will reach 61.7 billion dollars by 2027, which will double the current numbers. This market’s CAGR (compound annual growth rate) is impressive – 13.9% between 2021 and 2027.
There are multiple factors that stand behind such fast-paced growth of the education apps market. First and foremost, some key factors that positively influence this sector include the rising sales of smart gadgets, growing Internet connectivity, and the escalating trend of digitalization in education.
Apart from this, a massive shift toward STEM also plays a role in the market growth. Today, schools make a big emphasis on STEM education to help students be more prepared for the future and expand their career opportunities. This fact builds a great demand for high-quality educational apps as such apps make STEM education simpler and more enjoyable.
|e-Learning App Market Size (2021A)||US$ 226.3 Billion|
|Estimated Market Value (2022E)||US$ 239.2 Billion|
|Forecasted Market Value (2032F)||US$ 476.5 Billion|
|Global Market Growth Rate (2022-2032)||7.1% CAGR|
|North America Market Share (2021)||~41.3%|
|South Asia & Oceania Market Growth Rate (2022-2032)||~11.9% CAGR|
|India Market Growth Rate (2022-2032)||~13.5% CAGR|
|Market Share of Top 5 Companies||~8.4%|
Some other reasons for the rapid growth of the education apps market include:
- A growing need for assistive solutions to support education for students with special needs;
- Decreased attention spans in modern students;
- A need for more seamless student-teacher interaction;
- Technological advancements, such as AI, AR, VR, and others, have the potential to improve the learning experiences of students and help them perform better academically and thus, also stimulate the growth of this market.
Lastly, speaking about the things that propel the growth of the education apps market, it is impossible not to mention the sudden outbreak of Covid-19. After the pandemic spread all across the globe, schools and colleges were forced to switch to the remote learning model, which left millions of students out of school. Living under strict lockdown regulations, students and teachers could not be physically present in a classroom. As a result, this has given a significant boost to the education apps market as the demand for such solutions has become higher than ever.
The schools demanded a variety of solutions like LMSs, attendance tracking, parent-teacher interaction, etc. And students themselves developed a strong demand for online educational materials, convenient digital classrooms, writing services that could satisfy their do my statistics homework online requests, and other solutions.
|Education Apps Market Scope||Details|
|Market growth 2023-2025||$ 70.55 billion|
|YoY growth (%)||29.98|
As you already know, the global education apps market is large and keeps growing rapidly. But, at the same time, it is very diversified and can be broken down into many smaller sub-segments. So, let’s take a moment to discover the key market segmentation facts related to the education apps market.
Product Type Breakup
First, the education apps market can be divided by product type. Essentially, two major product types are available in this sector:
- Web Based – 60%
- Mobile Based – 40%
As of 2023, the market share of web-based education apps is still considerably higher. However, this is mostly because such solutions came first, and thus, there is a larger number of web-based apps. Nevertheless, experts insist that mobile-based solutions represent the most popular product type in the education apps market. Mobile apps are on the rise as they provide a more flexible, convenient, and positive user experience.
Operating System Breakup
Another way to segment the modern education app market is to break it up by the type of operating system. The most widely used operating systems in the market include:
- iOS and macOS
There are plenty of solutions developed for each of the aforementioned operating systems. Yet, according to industry stats, iOS and macOS systems represent the biggest part of the market share.
End User Breakup
Today, educational apps are so popular that they are widely used by students of different ages and even professionals. Namely, the end users for such apps can be learners from:
- K-12 Education
- Higher Education
- Business Institutions
Although each of these end users uses educational apps, currently, the biggest part of the market share belongs to the K-12 education group. This is because various education apps enable K-12 students to keep in touch with peers and teachers, participate in learning activities, attend online classrooms, complete homework assignments, and do much more.
Lastly, when looking at the education apps market segmentation, it is also important to break up the market by region. In 2023, the largest part of the market share belongs to North America (the USA and Canada). This region is known for offering the largest number of solid educational apps and hosting the most successful industry players.
Now that you know more about the key segments of the education apps market, chances are that you are also interested in learning more about this market’s competitive landscape.
Due to its popularity and rapid growth, the global education apps market is incredibly competitive these days. There are plenty of companies that deliver smart educational solutions. According to the most recent stats, the biggest industry players (by market share) are:
- Alphabet Inc.
- Vedantu Innovations Private Limited
- Google Inc.
- Blackboard Inc.
- Age of Learning, Inc.
- Coursera, Inc.
- Duolingo Inc.
- BrainPOP LLC.
- Edx Inc
- Khan Academy Inc.
- Edmodo, Inc.
- WizIQ, Inc.
- Educomp Solutions Ltd.
- Lesson Nine GmbH
- Lumos Labs, Inc.
- Rosetta Stone Inc.
These companies are the leaders in the industry that hold the largest part of the market share. Their solutions are recognized as some of the most innovative and trusted.
Global Education Apps Market is expected to reach US $ 106.74 Bn by 2027, at a CAGR of 23% during the forecast period.
The Bottom Line
Given the huge demand for cutting-edge educational solutions, it shouldn’t be a surprise that the education apps market is so huge, diversified, and competitive. Hopefully, this market overview will help you understand this sector better.