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eCommerce SEO Mistakes to Avoid: Common Pitfalls and Best Practices

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Written by Niel Patel · 2 min read >
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Every business is turning to eCommerce platforms and making them available for all sizes of audiences. As eCommerce continues to grow, the importance of eCommerce SEO cannot be overstated. Did you know that 93% of all online experiences begin with a search engine? With the vast majority of online traffic coming from search engines, it is essential for eCommerce businesses to prioritize their search engine optimization (SEO) efforts. 

However, despite the importance of eCommerce SEO, many businesses make critical mistakes that can harm their rankings and impact their sales.

In this article, we will cover the top eCommerce SEO mistakes to avoid and best practices to follow

So, let’s dig in! 

Neglecting Keyword Research

One of the biggest mistakes eCommerce retailers make is neglecting keyword research. Keyword research is the foundation of any successful SEO strategy, as it helps you identify the search terms and phrases your target audience is using to find products like yours.

Overlooking Technical SEO

Technical SEO involves optimizing the technical aspects of your website, such as site speed, mobile-friendliness, and schema markup. These elements can significantly impact your website’s search engine visibility and user experience. However, poor SEO can easily drag your site’s ranking down. So, you may contact professionals like Outreach Monks to help you rank better on search engines. You can use their experience to your advantage. 

Not Paying Attention To High-Quality Link Building

Link creation is a very important part of SEO and ignoring high-quality backlinks might result in bad SEO results. It is critical to remember that providing high-quality content that naturally gets backlinks from respected websites can yield incredible results.

On the other hand, generating dofollow forum backlinks for your website can amazingly benefit your website ranking on higher grounds. Forums are places where you can find people with similar interests and can initiate discussions over similar topics. You can visit https://outreachmonks.com/forum-backlinks/ for a better understanding of link building and its impact on your overall growth. 

Failing to Optimize Product Pages

Another common mistake is failing to optimize product pages. Product pages are where the majority of your website’s traffic will land. Therefore, it is necessary to ensure they are optimized for search engines. This includes optimizing product titles, descriptions, images, and key elements.

Ignoring On-Page Optimization

On-page optimization involves optimizing your website’s content and structure to make it more search engine-friendly. This includes optimizing page titles, meta descriptions, header tags, and other vital elements to improve your website’s relevance and ranking in search results.

Not Prioritizing User Experience

User experience is a critical aspect of eCommerce SEO. Make sure your website is not slow, easy to navigate, and responsive on mobile devices. All these features can significantly impact your website’s search engine ranking and user engagement.

Poorly Written Product Descriptions and Titles

Another common mistake in eCommerce SEO is neglecting the importance of well-written product descriptions and titles. Your product descriptions and titles are important ranking factors that help search engines understand the content of your pages. A well-written product title should accurately describe the product and include relevant keywords. Meanwhile, the product description should provide detailed information about the product and its features.

So, make sure to keep these things in mind to skyrocket your eCommerce business. 

Happy Growing!

Wrapping It Up 

eCommerce SEO is a complex process that requires careful planning and implementation. If you can successfully avoid these common mistakes, you will be able to reach higher in the search rankings. The abovementioned best practices can help you simplify things, improve your search rankings, attract more organic traffic, and increase your sales and revenue. 

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