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Ecommerce Trends Dictating the Future of Retail Industry 2022

An industry worth billions that is constantly growing is bound to attract more interested entrepreneurs who believe that they can make a...

Written by Niel Patel · 6 min read >
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An industry worth billions that is constantly growing is bound to attract more interested entrepreneurs who believe that they can make a living for themselves. Ecommerce has opened doors for many people already, and it is no surprise given how convenient it is to shop on the internet.

Despite the fact that you can still find plenty of brick-and-mortar stores around, there is no denying that ecommerce is slowly pushing brick and mortar away.

The ongoing pandemic shifted things in favour of online shopping even more. People who never had to use the internet to get goods or services had to make an adjustment, and they also realized the benefits of such an approach.

Some businesses also move or plan to move their operations to the internet because that is where the money is these days.

Having said all that, entering the ecommerce industry is not that simple. If anything, you are bound to encounter various issues, particularly when you lack the experience.

One of the ways to overcome shortcomings is by dedicating time to get a better understanding of what affects ecommerce and how you can use it to your advantage. For example, there are quite a few trends that dictate how businesses approach their strategies.

Below, you will find a list of 9 ecommerce trends that are already making their mark on the industry or will likely do so in the near future.

List of 9 eCommerce Trends That Will Dominate The Retail Industry

Machine Learning

Machine learning and artificial intelligence are perhaps two of the best examples of how technology can reshape an entire industry. Of course, it is not a total makeover, but the effect is quite noticeable.

One of the standout things about ML and AI is the idea of chatbots. It is only a matter of time before real people in customer support will give their place to automated computers that respond to customer queries immediately. 

Self-learning chatbots absorb information and improve their algorithms to solve customer problems even more efficiently.

Businesses that invest in chatbots can save money on customer support reps and automate the process.

Similar to chatbots, data processing is also an aspect online shops can utilize more if they leave vast amounts of information to computer algorithms. Manually checking things to determine customer behaviour and other elements requires a lot of resources, and it makes sense to leave it to machines.

Virtual Reality

If you were to ask shoppers what drawback is the worst for online stores, many of them would say that you cannot try products before purchasing them. Clothes, shoes, furniture, perfume, and accessories are some of the examples of such products.

However, it appears that there could be a solution to this problem. Virtual reality is gaining momentum in ecommerce, with the likes of Amazon and Alibaba investing money in VR to make shopping more convenient for the customers.

Putting on VR goggles and entering a virtual brick-and-mortar store is not the same as visiting a physical store in person, but it is still a solid alternative.

Sure, not all shoppers have VR goggles, nor is it that simple and cheap to implement VR into an online store. On the other hand, we can expect VR to become more prominent and not as expensive. As more households get access to virtual reality tools, more online stores will try to implement this gimmick.

Voice Shopping

Carrying out various tasks with your voice is quite common today. Thanks to digital assistants like Siri or Alexa, you can take care of small matters hassle-free. Right now, voice command technology is relatively new, but there are signs of it making a significant impact in the ecommerce industry.

Simplifying various processes and tasks is one of the reasons why we want to see further advancement in various technologies. Shopping with your voice saves you time. You can do that while keeping your hands busy on something else.

Another thing to note about voice ecommerce is that it accommodates the needs of people with disabilities. Those who cannot use their hands need an alternative way to carry out certain tasks, and voice shopping is one of the examples.

Of course, similar to virtual reality, voice shopping is not that easy to implement, and it will take a bit longer before this technology is figured out enough to become accessible to most online stores.

Cybersecurity Threats

Top 5 Retail Ecommerce Trends In 2022

Cybersecurity threats are not that easy to avoid despite the fact that you have a plethora of different security tools. Ranging from professional systems to simple plugins, website owners have multiple available options at their disposal as far as means to fight against security threats go.

It is also worth noting that one should also use antivirus tools on a computer. Having a malware-free device minimizes the odds of these problems transitioning to a website. Some users go as far as getting cleaner tools for their computers. You can check some options for those reviewed here.

Whether it is competitors that want to take down your website or a random attack from an unrecognizable source, it is crucial to take the necessary steps and create a solid cybersecurity strategy. 

After all, it is not just your own assets that could get exposed. You also need to consider the safety of customers who shop in your online store.

Advanced Customization

Giving shoppers the freedom to choose what they want is not applicable to every niche. Nevertheless, it should still be one of the priorities if offering the feature is possible.

For example, stores that sell custom merchandise, such as t-shirts or hoodies, should not put limitations on available colors, fonts, and other customization options. 

Shoppers who have the freedom to pick what they like are bound to appreciate these conditions and recommend the business to their friends and family.

On the other hand, if someone stumbles upon a store and finds few customization options available, the odds are that they will not find a setup that they like and will look elsewhere. 

Personalized Experienced

Personalization is a big one, given how many businesses are trying their best to appeal to customers. It is not enough to offer a good product or service.

No, shoppers want to feel like they can relate to the brand and connect to it on a personal level. 

The question is, what can brands do to make this personalization possible in the first place?

Well, there are quite a few approaches. Some of the simplest examples include sending emails with a customer’s name and reminding them about an abandoned shopping cart or offering them a discount for their next purchase.

Gathering information about their search history, location, and other browsing habits comes in handy as well. You can create tailor-made shopping suggestions and present them to the customers.

Some businesses go as far as recording videos and mentioning potential clients and their names, though such an approach would require a lot of resources. But then again, video content is quite trendy these days, so an investment in it is not necessarily a bad idea.

Video Content

Continuing from our previous point about videos, it is important to emphasize that content marketing plays a prominent role in advertising strategies for online businesses.

Given how much worse the attention span of an average person is these days, expecting to create a successful marketing strategy is a far-fetched idea. Hardly anyone wants to read long texts or read in general.

Instead, an average person on the internet is more likely to watch a video. Well-edited videos that do not last for too long are one of the most effective marketing techniques.

If you were to look at some of the biggest brands and how they advertise themselves, video content is one of the standout options. It is also common to include influencers who promote the goods in front of a camera. In some way, it is similar to advertisements you see on TV when a celebrity advertises something.

Of course, creating a video is not enough. You also have to figure out how to utilize it. Would it work better on Twitch TV or YouTube as an ad? Or maybe you can post it on social media and share the video with as many groups as you can?

Mobile Optimization

According to Statista, roughly half of all internet users surf the web using a smartphone or tablet because of how convenient it is.

Given that so many people use mobile devices instead of computers, an online store has to ensure that its mobile optimization is up to par. Otherwise, it loses a lot of potential customers.

Fortunately, there are plenty of mobile-friendly website themes, so the optimization itself should not be that much of an issue. Nevertheless, it is still necessary to test the site on multiple devices to confirm that it functions properly. 

Another thing to note about mobile optimization is native apps. iOS and Android users could benefit from an application on their devices if it means an even more convenient shopping experience. 

Developing a mobile app is an investment, but given how prominent mobile shopping is, such an investment is worth considering.

Simple Checkout and Multiple Payment Gateways

The last trend to mention is regarding the checkout process. Modern shoppers want to finish their business quickly. After all, shopping online does not force you to stand in queues, but it is still possible to lose time if the checkout takes too long.

Let customers complete transactions without forcing them to register. Have a few steps throughout as you can. Also, if possible, do not limit payment gateways to just a few methods. Various payment methods mean more customers because shoppers like flexibility.

FAQ Related to eCommerce Technology Trend

What are the latest technology trends in eCommerce for 2022?

Here is the list of top technology trends of 2022

  1. Machine Learning
  2. Virtual Reality
  3. Growth in subscription models.
  4. Voice Shopping
  5. Additional online advertising competition.
  6. More personalized marketing and products.
  7. Cybersecurity Threats
  8. Advanced Customization
  9. Personalized Experienced
  10. Video Content
  11. Highly optimized websites to maximize conversions.
  12. Simple Checkout
  13. Multiple Payment Gateways
  14. Multiple Loyalty and Royalty Programs
  15. Digital Marketing Campaign using Data Visualization

How to Dominate Ecommerce Industry in 2022

Dominate the eCommerce industry of 2022 with the help of data visualization tools, Machine Learning, Virtual Reality, AI and Chabot for instant support.

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