When you own a website, so many things are related. Sometimes, people can’t even imagine how all those details may affect the overall website performance, from content implementation to attracting potential clients or visitors.
When it comes to web design, it’s the one that gives the first impression and encourages people to stay or leave. When your design performs poorly, most of the visitors won’t even stay for long on your website. You may have the most fantastic content strategy ever, but if you don’t support it with a functional design, it won’t affect the audience.
When a visitor comes to your website, they should see compatible colors, clean sections, and easy navigation. If your design is bad, they will probably leave the website and find the same service provided by your competitors.
Many website owners fail to see the connection between a great web design and the marketing plan’s content and SEO strategies implementation. So, here we are today to explain these things and encourage you to pay attention to all the details that increase your website’s value.
How is all of This Related to the Content Marketing Strategy?
Content marketing is everything that includes actions of writing blogs, articles, product descriptions, and attractive titles to provide helpful information. The goal is to rank better on search engines, so the searchers can find your business and eventually become your clients.
Indeed, you don’t advertise your products and services directly. Instead, you create exceptional, readable content that generates interest and provides helpful information. The goal is to engage the audience and encourage them to try some of your products. But, there is a tricky part related to the way you do it.
How the audience accepts the content and your overall performance depends on how you represent it to them. That’s how the website design is related to the content marketing strategies you are working on.
The most effective way to enhance the website’s performance is to find the perfect balance between exceptional design, content marketing strategy, and SEO implementation. It’s even better when your content is localized, mainly if you cover a specific city, country, or region.
If you want to localize the whole thing, you can go to a local agency to help you with that. That means if your business is dedicated to Long Island and the people who live there, using a Long Island web design company will ensure you have the whole strategy on point. Sometimes, even the website design may reflect your business’s local and cultural aspects and attract the right customers to use your services.
It still proves that web design has a significant impact on content marketing.
Let’s see how it’s related:
1. Higher Accessibility Level
Some websites have plenty of articles, blogs, and multimedia content. Even when you have that volume, it must be easily accessible by the visitors. Your design can help them find the needed category and easily navigate through the pages.
If you have a search option, things get much easier for the page visitors. So, we suggest using any design element that improves accessibility and navigation. It includes menus and interactive links that are successfully implemented in the design.
It’s essential to let the visitors find what they need without having to scroll through hundreds of pages. Chances are, they will give up on the idea of staying on your page and look to the next result in the search engines.
So, we can say accessibility should be your main web design feature, so they can access the fantastic content you have.
2. An Appealing Website
No matter how much we deny it, we all consume things with our eyes first. That’s true for the websites too. If the design is messy and unappealing, you will likely exit the page and find something that works better for you.
That’s also what the others do. You may have the best articles and blogs written all over your website, but the value goes lower and lower if it’s a mess.
If you don’t attract enough visitors, they won’t be able to consume those amazing pieces of content. Even if they land on your page somehow, if the topic is not separated from the body, and there are no visible efficient solutions, they won’t even bother to read it. Additionally, if what they see is a mess, chances are they will leave the page and avoid it in the future.
3. Improved Readability
You need to take care of readability, which means you need a functional web design to accomplish it. It’s not enough just to enlarge the title and proceed with the article’s body without splitting the paragraphs into smaller and digestible chunks.
Most modern website themes and templates can help you highlight the subheadings with different colors or make the linking visible. You can even customize these features and make them more appealing.
Remember, visitors will spend time on your website if they find it understandable and useful. If they see a bunch of texts without basic editing, they won’t even try to read them.
4. Better User Experience
This is everything we are fighting for. An exceptional web design combined with great content will surely improve the user experience.
When they land on a page, they want to first visibly consume the contents before they go deeper into the topic. So, make sure the fonts are readable and avoid using stylized typography.
When you open a page, try to see if it’s scannable. Can the visitors consume it at once, or do they need to scroll a few times to the end? Are the headings properly separated from the paragraphs? Do you use bullet points wherever it’s needed?
All these things can improve the general user experience. Remember, we first consume things visually. Compare it to the meals. It may be the most delicious thing in the world, but if it looks unappealing, you will probably pass.
5. Visual Attractiveness
We mentioned this one a few times, so it deserves a separate paragraph for sure.
People nowadays enjoy visually attractive and functional content. So, ensure your website design supports video embedding and adequately shows the images to the visitors.
You can even integrate some tools that will make the website interactive. Visual elements are the key to success. That sums up all the things we already mentioned.
So, instead of writing long articles, and being too detailed in explanations, try to summarize the data in an interactive infographic. You can even make a video using the content ideas.
People today don’t even want to read novels when they land on a page. They really prefer a perfect combination of text and visual elements, like textboxes, images, videos, and graphic solutions, to consume the content.
So, don’t underestimate the power of the visual appearance of your website. Try to keep it tidy, but still interactive and functional.
6. It’s Easier for you to Make Edits and Improvements
When you have an accessible and visually appealing website, it’s easier for you to edit the content properly and add multimedia to it.
Keep in mind that a good design is not only for the consumers. All those who work on the website, including webmasters, content writers, editors, and marketing strategists, benefit from great web design.
You can easily publish content and edit it as needed. The website design can help you highlight the most critical parts and add images to increase the value. It makes the articles and other content visually consumable, which is your exact goal.
7. Meets the Consumers’ Needs
In the past, writers created content to satisfy search engines and rank higher. Today we are lucky that practice is a past, and we can cater the content to users, not search engines.
Even though we still need to pay attention to design elements, our content can move to the next level. Today’s algorithms literally translate and understand what the searchers want, and they list the relevant results in the SERPs.
When you incorporate an exceptional design together with your amazing content, you are getting consumers who enjoy consuming your articles. Additionally, it gives them a feeling of direct communication. So, when you combine an excellent design with your content marketing strategy, you are likely to attract long-term clients by your side.
When you create content, you must think about the design elements too. You may have the best idea in the world but still be limited by your website design features. So, it’s essential to implement some changes that allow you to combine text, images, videos, and other visual elements. That makes your content easy to understand, appealing, learning-friendly, and comprehensive.
You can encourage people to consume your content and even try or buy your services when you have a great design. They are getting a better idea of what you are doing and are less likely to leave the page being overwhelmed by plain text and visual mess.
As you can see, all your website’s design elements impact the content marketing strategy. The goal is to create attractive, appealing, and easily consumable content. That’s practically impossible if the website is poor looking and unappealing. Even the SEO strategies can’t be implemented appropriately if your website has no functional design. Keep these things in mind, so you can ease the job for all the teammates. Make sure you pay attention to all the aspects mentioned in this article. That can help you stand out and attract more potentially interested consumers, who can later become your regular customers.