The Best Geolocation API: How to Choose the Right One for Your Project

If you’ve ever found yourself stranded in a foreign city only to discover that nothing but your smartphone device could bail you out, you must be familiar with the power of geolocation. This innovation, perhaps the best since sliced bread, is heavily used by more than just wandering travelers. 

The law enforcement agency leverages this feature to track down missing devices and people, solve murder mysteries, and whatnot. Besides, businesses also use it to track down quality prospects based on localization data. 

The Application Programming Interface or API technology makes all of this possible, identifying and transmitting real-time data of devices connected to the World Wide Web. 

So, do you need location tracking API to pin down lucrative prospects for business purposes? This guide will unfasten the nuts and bolts of choosing the right geolocation API, along with a few examples. 

1. Maximum Coverage 

The best geolocation API service provider will keep your business’ scalability needs at the forefront of their minds. As such, they will help you make the most of a fertile market. 

How? Through modules that provide maximum coverage. Some of these could include –

• Location – The API provider’s localization data should allow you to place restrictions on your geo site. This helps in targeting a niche audience with custom, geo-specific messages. 
• Currency – The API will deliver automatic details of the chosen location’s currency to enable tailored buying experiences. 
• Time Zone – The API will relay accurate information about each target group’s time zone without requiring surveys. This way, you need not pop into inboxes in the wee hours of the night!
• Connection – A reputed API provider will also deliver details of the Internet Service Provider (ISP) and Advanced Shipment Notice (ASN) used by your website visitors. 
• Security – A good API can easily detect users, crawlers, and other threats in time to keep your website safe. 

2. Detailed Output 

All reliable geolocation API tool providers don’t simply stop with extensive coverage. They also ensure you have a detailed report based on audience IP addresses. 

This report would include details regarding the prospect’s country, postal code, latitude, and longitude, among other device details. Such comprehensive information makes it easier to narrow down TAM and hyper-personalize messages to evoke positive responses. 

Moreover, the details are flexible. This means that the accuracy or credibility of the shared information can be cross-checked from different locations. 

3. Seamless Integration 

Another critical factor in determining the best geolocation API is integration with your company’s existing applications. This will prevent workflow disruption as well as bring everyone on the same page. 

A geolocation API provider who makes this possible opens up a world of possibilities or use cases for your business. Depending upon your company’s nature of work, the location API tool can be used in the following ways –

• Finding the nearest facilities or inventories on a map 
• Tracking fleets of delivery automobiles, saving fuel expenses 
• Matching clients with the nearest taxis in case of ride-hailing services 
• Sentiment analysis across various social media platforms, especially after a seminar or webinar 
• Photo-based geolocation to leverage search engine rankings 
• Detecting fraudulent card transactions 
• Route planning for product delivery, especially when multiple stops are involved 

4. Easy to Operate 

A reliable location tracking API provider’s software interface is user-friendly and easy to understand. But before that, the tool itself can be deployed easily, with all information regarding the API keys and access readily available. 

This holds true even in the case of large businesses whose websites are bombarded with at least a million users every month. Ideally, the geo API provider should launch a free and detailed quickstart guide that is straightforward and easy to understand. 

It should be such that it makes deployment a matter of minutes, not hours or days. The other features, like accuracy radius, third-party integrations, etc., should also involve easy steps for access.

5. Robust Cybersecurity 

Even when all is said and done, no location API software is worth your money if it cannot promise robust security against potential threats. As cyberattack cases rise by the day, your geo API tool’s security should cover various aspects such as parameter attacks, man-in-the-middle attacks, identity thefts, etc. 

Through Multi-Factor Authentication (MFA), location tracking API service providers can offer the ultimate degree of intrusion prevention. So, when searching for a reliable geo API partner, keep security as one of your non-negotiables. 

A Geolocation API That Won’t Let You Lose Your Bearings!

If your business’ marketing needs include a niche audience, you cannot afford to get lost in a crowd of cold and lukewarm leads! Investigate the best geolocation API tools and compare different service providers’ features via thorough research. 

Through this guide, you now know what to look for! In addition to the above factors, consider going through customer testimonials and reviews to understand the market performance of the IP monitoring industry’s Big Players. 

And before we close, remember never to compromise on the following three elements (SSS) – security, speed, and support! 

10 Best IP Geolocation APIs

1. ipstack
2. Telize API
3. geoPlugin API
4. IPWHOIS.io API
5. Ipregistry API
6. Weatherbit API
7. BigDataCloud API
8. ipgeolocation.io API
9. IP Geo Location API
10. ClearIP API
11. IP Geolocation API

Our Top 10 Best IP Geolocation APIs for 2023