The 10 Best AI Tools For Social Media Management in 2024

A social media strategy is vital in the fast-paced world of social media. For Social media management, AI tools and CRM (Customer Relationship Management systems) enable operations to be automated, customer involvement to be increased, and sales to pile up. Here are some of the best AI tools for social media management, along with what sets them apart.

What is Social Media Management?

Social media management is defined as creating and curating content, monitoring analytics, responding to comments, moderating discussions, reaching out to influencers and customers for brand-building purposes as well as advertising the content. SMM is the practice of

· Supervising,

· Monitoring,

· Assessing data and

· Online interactions on social media platforms.

The 10 best AI tools for SMM in 2024

Here are the ten AI tools that will dominate social media management in 2024:

1. Hootsuite Insights

Hootsuite Insights uses AI to analyze social media data by providing real-time insights into what is hot and trending. Hootsuite Insights uses AI to analyze social media data by providing real-time insights into what is hot and trending. Hootsuite helps you maintain a strong social presence. The platform allows you to integrate your account with Facebook, Instagram, YouTube, LinkedIn, WhatsApp Business API, Live Chat, Pinterest, Twitter, etc.

Key Features:

· Real-time insights

· Sentiment analysis

· Customizable dashboards.

Benefits: 

· Reduces time spent on post-scheduling.

·  Improves customer involvement through monitoring.

· Provides actionable insights with in-depth analytics.

2. Sprout Social

Sprout Social is an all-in-one social media management platform that embeds AI into its core for more advanced analytics and social CRM functionality. Sprout Social comes in handy when you need to drive engagement. It allows you to consolidate all networks and monitor them from a single platform

Key Features: 

· Smart inbox

· AI advanced analytics

· Social CRM functionality

Benefits:

· Enhances customer service with a unified inbox.

· Provides deep insights with advanced analytics.

· Strengthens customer relationships with CRM integration.

3. Zoho Social  

Zoho Social connects with CRM to offer comprehensive social media management solutions. Its AI solutions allow businesses to monitor brand mentions and performance. It provides extensive social media management features and very strong analytics.

Key Features:

· Social media monitoring.

· Custom reporting.

· CRM integration.

· Automated publishing.

Benefits:

· Improves brand monitoring,

· Enhances customer relationship management, and

· Offers robust analytics to refine social media strategies.

4. CrmOne  

CrmOne is for those businesses that need social media deeply integrated into customer relationship management. It is very good at giving in-depth customer insights and workflow automation.

Key Features:

· Integrated Social Media management Software.

· Automated workflows.

· Offers sophisticated analytics.

· Manages several platforms.

Benefits:

· Integrates social media management with CRM.

· Improves customer insights through detailed profiles.

· Increases process efficiency via automation.

5. Lately

Lately AI has turned long-form content into many social media posts. It analyzes what the best-performing content is and then creates posts specifically for your audience.

Key Features:

· Content repurposing

· Performance analysis

· Automated posting

· Multi-channel support

Benefits:

· It saves hours with automated content creation and

· Guarantees your posts are engagement-optimized.

6. Canva  

Canva is a graphic design tool that uses AI intelligence to enable businesses to create stellar visual content for social media platforms. It is preferred by many marketers for its ease of use and having thousands of templates at your disposal.

Key Features:

· Design suggestions powered by Artificial Intelligence

· Huge library of templates

· Collaborative features

· Easy to work with interface

Benefits:

· It simplifies the design process,

· Allowing businesses to create graphics of professional quality that increase their presence on social media.

7. Loomly

Loomly is an AI-powered social media management software that helps businesses plan, create, and schedule posts by providing recommendations based on trends and audience preferences.

Key Features:

· Content calendar

· Post ideas and optimization tips

· Automated publishing

· Analytics and Reporting

Benefits:

· Content creation,

· Scheduling to make sure your posts are right on time and relevant.

8. Brandwatch

Brandwatch is one of the companies that apply AI in social listening and analytics to enable businesses to understand consumer sentiment and industry trends at large.

Key Features:

· More advanced social listening

· Sentiment analysis

· Tracking of trends

· Benchmarking against competitors

Benefits:

· Helps to monitor market trends

· Strategic planning and

· Crisis management.

9. Falcon.io

Falcon.io unifies social media management with social CRM capabilities and provides AI-driven analytics and campaign management.

Key Features:

· Unified social inbox

· Audience segmentation

· Planning of campaigns

· Insights from AI

Benefits:

· Improves customer engagement

· Streamlining campaign management

10. MeetEdgar

MeetEdgar is a social media tool designed to save time handling your business accounts on social media. The software has an ultra-organized library. It means that your posts will be sorted and organized into an easy-to-search library so that you can save your posts automatically and manage them later. With MeetEdgar, you’ll be able to consistently share relevant content with your audience. Its weekly automation schedule allows you to plan an unlimited number of posts and publish them at a specified date and time.

Benefits:

· Automated Content Scheduling

· Category-Based Scheduling

· Content Recycling

· Easy Content Creation

· Analytics and Insights

Social CRM

Social customer relationship management or CRM software integrates social media platforms with standard CRM systems to provide a SINGLE view of the client and drive engagements on those particular points where interactions occur. This is possible by infusing social CRM into your strategies for managing your presence in a network of other people:

· Boost customer understanding

· Enhance Customer Support

Conclusion

There’s a tool for every requirement, whether you want a complete solution like Hootsuite or Sprout Social, a low-cost choice like Zoho Social, or a CRM – focused tool like CrmOne. From the all-in-one big boys like Sprout Social and CrmOne down to the niche players such as Canva and Lately, these AI-powered solutions bring forth the needed insights and automation to thrive in this era where social media is very competitive. Choosing the right AI tools in 2024 will guarantee that your business is a step ahead and makes the most out of what social media has to offer.