AR VR, Marketing

Augmented Reality as a new marketing strategy with Examples

Discover how augmented reality content marketing and the augmented reality marketing mix can enhance your business's marketing efforts.

Written by Niel Patel · 6 min read >
Technological Innovation in the United Arab Emirates

The vibes were flawless, to borrow a phrase from the greats. Abortions were still legal in the USA, Rihanna was releasing music (oh, to hear Anti for the first time again! ), Kylie Jenner was in her King Kylie phase, and she was forcing us all to shoot pictures exclusively with the Snapchat dog and flower crown filters on. We were outside all day attempting to catch Pokemon, so we weren’t aware of the coronavirus or lockdowns. We also weren’t literally on the verge of World War Three. 

Woman with virtual reality headset on” by planetblaster/ CC0 1.0

Yes, the summer of 2016 is deserving of publicity. Six years later, we’re still obsessed with augmented marketing strategy. Whether you were aware of this at the time or not, Pokemon Go and Snapchat filters gave augmented reality (AR) technology a boost into the future for most of us. Today, with the world’s accelerated shift to the digital sphere, the Metaverse is hot right now! , AR is more widely used than ever. It stopped being a nice-to-have and became a crucial digital marketing and sales instrument. Let’s learn more about augmented retail strategy examples here!

Starting with the Basics of Augmented Marketing Strategy

Integrating augmented reality as a new marketing strategy is known as augmented reality content marketing. In contrast, it can be viewed as a potent marketing tactic that enables firms to add a crucial human touch to client interactions. This technology can be used in conjunction with other marketing strategies to increase brand recognition and give viewers an immersive, one-of-a-kind method to learn about your goods and services. This kind of marketing successfully creates enduring memories that promote brand awareness, loyalty, and value by enabling customers to interact with goods and services with increased personalization.

Through experiential marketing that engages all of the senses and fosters stronger emotional connections than traditional advertising techniques, augmented reality gives brands a competitive advantage. Solutions utilizing augmented retail strategy examples improve consumer engagement and retention, save time, and simplify purchasing decisions.

As the eCommerce and retail industries develop, augmented reality has recently gained more and more attention. Customers interested in a product may see how it looks, feels, and fits without having to touch or test it out in their homes. Instead of merely saturating prospects with marketing material, AR enables organizations to demonstrate how their goods or services stand out, improving the connection and interaction that leads to conversions and sales.

Benefits of Using Augmented Reality as a New Marketing Strategy

Here are some advantages of incorporating an augmented reality content marketing plan.

Effective Brand Promotion

Marketing and advertising campaigns often aim to increase awareness of the brand and its goods and services. This makes augmented reality a potent tool for boosting sales and raising revenue since it makes these advertisements more imaginative, engaging, and successful.

Boost Market Coverage

Advertisements that use augmented reality have a distinct appeal that attracts viewers immediately and has a good effect.

AR enables the development of specialized augmented reality marketing mix strategies with specific objectives. Such advertisements receive more visibility and reach due to their ease of use and great appeal.

Increase Brand Awareness

While early augmented reality (AR) applications emphasized direct sales techniques, modern augmented reality marketing strategies increase brand identity and exposure. A well-designed AR experience can generate exposure that yields long-lasting results since consumers like brands that keep them happy and entertained. Businesses may use AR to design well-thought-out, enjoyable experiences that generate the necessary buzz in this cutthroat environment.

Uber’s augmented reality campaign in Zurich is a prime example. Riders were blown away by the virtual adventures at the central station, and the campaign garnered more than 1 million YouTube views.

Provide Interactive Experiences

Advertisers can give mobile apps and other content a personalized touch by using augmented marketing strategy. For better decision-making, customers can scan objects at a supermarket to access an AR app and view the sale prices, discount coupons, and suggested products and combos. By providing personalized material tailored to the customer’s specific needs, augmented reality marketing also contributes to value delivery.

Top Augmented Retail Strategy Examples That Became Famous

# Pokémon GO

Augmented reality for product marketingOne of the most famous AR experience is Pokemon GO, which swept the globe in 2016. 

Go Pokemon! Users of the app are alerted about qualified Pokémon nearby and given instructions on how to locate and capture them. The Pokémon character is placed over the app user’s actual location when they come across one, creating an augmented reality (AR) experience. When the app was launched, players would congregate in groups to try to be the first to capture the available Pokémon because the game is based on catching them before anyone else can.

# Home Depot

It’s difficult to know if you’ll enjoy the yellow paint that appears lovely online but might be too bright in your bathroom while decorating a home. What if your living room doesn’t fit the coffee table as you had hoped? Home Depot introduced its Project Colour app in 2015, which uses patented technologies to show consumers how a paint color would appear in their residence.

You can see how that yellow shade will appear in real life thanks to AR technology, which considers the lighting, objects, and shadows in the space. If you don’t trust your judgment, you can post photographs from the app on social media to acquire a friend’s opinion.


IKEA has similar AR technology integrated into its app, so Home Depot is not the only retailer of home furnishings to do so. Before making a purchase, IKEA offers customers augmented reality (AR) tools to test and visualize products in their own homes. It provides a variety of solutions to meet the demands of its customers, such as the IKEA Place app, which overlays to-scale furniture models on actual rooms, or the IKEA Home Planner, which allows consumers to construct furniture sets, such as kitchen cabinets, to ensure they are satisfied before placing an order. 

# Sephora

So many people avoid purchasing cosmetics online: without trying the lip color or foundation coverage first, you can’t tell if you’ll like it. Although Sephora is known for letting customers test products on themselves before purchasing them in-store, not everyone may feel comfortable doing so. To guarantee customers are satisfied, it provides an in-store virtual try-on kiosk where customers can see how things look on themselves.

# StubHub

You can visualize and interact with a space using augmented reality, which are two essential abilities when determining how much you’re willing to spend for a stadium seat. When Super Bowl LII tickets went on sale, StubHub added an augmented reality content marketing feature to their mobile app that let users view a realistic 3D model of the U.S. Bank Stadium and neighboring parking lots and concession booths. This reduced the chance of paying for a substandard seat and allowed potential customers to picture their entire experience before purchasing. According to StubHub CTO Matt Swann, “We’re solving for real pain points, not just tech for the sake of tech,” the use of AR by StubHub resolved a prevalent customer issue. It’s kind of a bucket list item for many people; it’s not an event you just show up for.

The opportunity to realistically evaluate several seat placements for visitors from out of town gives cautious customers more confidence. More than 250 million individuals use Snapchat’s augmented reality features daily, and platform users have developed more than 2.5 million AR lenses. With filters, users just take a picture of themselves or something interesting, and a filter is applied to the image to change the colour scheme or add a pair of amusing sunglasses, among other things.

# Netflix

The Stranger Things Experience, an augmented marketing strategy experience, was introduced by Netflix to promote Stranger Things season four. Fans visit a physical site and participate in an immersive experience relevant to the program by playing games using augmented reality (AR) capabilities that transport them to the Stranger Things universe. Netflix has promoted previous Stranger Things seasons with augmented reality (AR) tools like Instagram filters that immerse consumers in the universe without leaving their homes.

# Pepsi

Pepsi deployed augmented reality (AR) technology at a bus shelter in London in 2014, giving the impression that a lion, UFOs, flying saucers, and other objects were heading directly toward Londoners. The presentation gave the audience an outstanding experience while showcasing Pepsi’s fun personality. After that, a YouTube video showcasing the bus shelter’s AR technology garnered over six million views, making it one of the platform’s most popular marketing efforts. The Pepsi commercial demonstrates augmented reality’s effectiveness when a business understands its customers well. Pepsi didn’t need to employ augmented reality to promote its products; instead, it trusted that its customers would enjoy the bizarre experience and naively tell others about it, generating buzz for the company.

Future of Marketing with Augmented Reality

The augmented reality marketing era began with the development of the technology infrastructure. However, firms keep implementing AR technology to give customers a genuine experience of their services. Due to the growing emphasis on eCommerce, this technology should develop further to enhance the convenience and personalization of online shopping. Additionally, it implies that augmented reality as a new marketing strategy will keep strengthening as it boosts eCommerce sales by offering distinctive, personalized user experiences.

The lion’s market share is anticipated for augmented reality, which is swiftly emerging as one of the most fascinating technologies in the digital world. By 2023, it is predicted that the AR market would rise by $70-$75 billion. Considering the shifting client behaviors and increasing expectations, these numbers appear to be reasonable. Gen Z and millennials, for instance, are very interested in virtually interacting with things before purchasing. By providing customers with a real-time view of the product size to see how it looks in the home, technology will soon work to reduce returns.

Some eCommerce retailers have already begun investing in virtual try-on technology to obtain a competitive edge in the market. Since augmented retail strategy examples makes it easier for customers to understand what they are buying and how it fits and looks, this idea is quite popular among clothing and shoe businesses. These applications will swiftly broaden to include, among other things, clothing, cosmetics, interior design, and eyewear.

What’s new?

More than simply a fad, augmented marketing strategy has the potential to be one of the most effective commercial tactics in the years to come. Innovative brands will improve their customer experiences using augmented reality to see better prospects and sales. Given this technology’s advantages, it is obvious that businesses should consider integrating it into their marketing strategies to differentiate themselves from the competition and keep their customers satisfied and loyal.

As technology develops, augmented reality should find additional uses in various industries and eventually become a commonplace marketing tactic.

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