A few months back, a video surfaced on the internet called “Synthetic Summer.’ The video was the work of Helen Power and Chris Boyle from Private Island. TV, a London-based production company.
While many videos on the internet are published daily, it was one hell of a standout video. The reason behind its popularity was that AI created it. The company used Runway’s latest Gen-2 AI model to craft it. This model can generate short video sequences guided by written prompts reminiscent of how Stable Diffusion generates static images. The video quickly gathered massive attention from the audience and became viral.
However, there were some questions, not related to the popularity of the video, but whether AI will take over the advertising world and what happens to all the jobs if it does. The AI-generated video gives an up-to-the-mark quality, seemingly immersing the advertising world.
Some of these questions are out of curiosity, and some are the birth of worry. But there was one question that topped the list: Why do people so much love AI-generated beer commercials? In this article, we will find answers to all of these questions, so let’s get you started!
Top 10 AI Generated Bear Commercials are as Below
- [Scene: A beer bottle trying to impress another bottle at a bar] Bottle 1: “Are you made of copper and tellurium?” Bottle 2: “Um, no. Why?” Bottle 1: “Because you’re Cu-Te, and I’m Au-some!”[The bottles share a laugh, and the label winks at the camera.]
- [Scene: A futuristic brewery with robots buzzing around] Robot 1: “Why did the beer file a police report?” Robot 2: “I don’t know, why?” Robot 1: “It got mugged!”[Cue laughter as robots clank their metallic hands together, toasting with beer mugs.]
- [Scene: A talking beer can hosting a game show] Can Host: “Welcome to ‘Guess the Hops’! Can you name this hop just by its aroma?” Contestant: “Uh, Cascade?” Can Host: “Correct! You’ve won a lifetime supply of beer-scented air fresheners!”[Confetti falls as the contestant celebrates.]
- [Scene: A beer tap talking to a customer at a bar] Tap: “You know, I have a great sense of humor.” Customer: “Really? Prove it.” Tap: “Why don’t scientists trust atoms? Because they make up everything!”[The customer chuckles as they pour a pint.]
- [Scene: A beer bottle talking to a therapist] Therapist: “So, what brings you here today?” Bottle: “Well, I just feel empty inside.” Therapist: “That’s normal. You’re a bottle of beer. Let’s work on your emotional fermentation.”[They clink glasses after a breakthrough.]
- [Scene: A beer commercial parodying action movies] Narrator: “In a world where thirst is relentless, one beer rises above the rest. Explosive flavor, jaw-dropping hops – it’s ‘Die Brew-l!'”[Cue intense music and slow-motion beer pours.]
- [Scene: A beer bottle doing stand-up comedy on stage] Bottle: “Why did the beer go to therapy? It had too many issues with its hops!”[The audience erupts in laughter as the bottle takes a bow.]
- [Scene: A beer bottle family picnic] Bottle Dad: “Kids, why did the beer bring a ladder to the barbecue?” Bottle Kids: “Why?” Bottle Dad: “Because it wanted to reach the high hops!”[The bottle family laughs together in a sunny park.]
- [Scene: A beer bottle at a talent show] Bottle: “I’m going to do a magic trick. Watch closely!” [The bottle disappears and reappears in a cooler.] Bottle: “Ta-da! I call it ‘The Great Beer-vanish.'”[The audience claps, amazed at the trick.]
- [Scene: A beer bottle at a beach party] Bottle: “Why did the beer bring a towel to the party?” Beachgoer: “I don’t know, why?” Bottle: “Because it wanted to get a little ‘brew-dy’!”[The crowd laughs as they enjoy the sun and surf.]
Why People So Much Loved AI-Generated Bear Commercials?
There can be a few reasons why people love AI-generated bear commercials, and the first of them is that using artificial intelligence to create ads is new and exciting. It catches people’s attention. Also, AI can bring a mix of creativity and technical innovation, making the commercials interesting.
The second reason for that is that AI can add unpredictability and creativity to the commercials. Viewers might find the unexpected or playful elements introduced by AI entertaining. This surprise factor helps these ads stand out from traditional ones made by humans.
The third reason is that AI offers a fresh take on storytelling and visuals. Its algorithms can create unique and imaginative scenarios, making the commercials more memorable and shareable. The use of an avatar AI generator further enhances creativity by generating captivating characters and visuals for a more engaging narrative.
Lastly, the positive response may also be a reason because people enjoy seeing technology applied in creative ways. It reflects the growing connection between technology and art in our lives.
These are a few reasons that internet trends have suggested, but these are definitely not the only reasons, so as the technology grows, you may find more reasons to add to it.
Now, we know why people love AI commercials so much. Now, let’s explore what will happen if the AI commercials keep growing.
Is AI Going To Take Over The Advertising World Too?
We can’t hide the fact that AI is becoming a big deal in advertising. It knows how to target the right audience and analyze data for better campaigns. Not only that, it makes tasks like creating and optimizing ads easier. You will also have chatbots and AI-powered assistants for better customer service; what else do you need?
But Hold On. All of this doesn’t mean that the advertising world will not need humans. Humans possess something that AI lacks, and it is creativity, storytelling, and understanding people are things AI can’t fully do.
So, consider AI as a big helper in advertising, but it won’t completely take over. The best results come from a mix of AI tech and human skills working together. With that, let’s move on to our next question, which is how AI produces these videos with quality.
Is AI Produced Videos Offers Quality As The Human Work?
AI-produced videos can offer high quality, but whether they match the level of human work is still a topic of discussion. To answer this question, let’s look at some advantages and limitations of AI-produced advertising videos.
Advantages of AI-Produced Videos
Here are some advantages of AI-generated advertising videos.
Efficiency:
AI gives better efficiency, so you can consider it good for last-minute projects. Also, it is really good at completing complex tasks easily with the right input.
Consistency:
The next thing that it offers is consistency. As it’s a technology, it doesn’t get tired or make mistakes due to fatigue, leading to consistent output.
Data-Driven Optimization:
It takes a lot of effort and research to target the right audience and create the content that resonates with your audience. With AI, companies and individuals have the power of data-driven optimization, which means they use all the information they already have to create just the right campaigns for you. All you have to do is add the right input.
Limitations of AI-Produced Videos
Now that you know the advantages, let’s know some limitations of AI and what makes it not so good.
Creativity:
The first thing that comes to mind when thinking of the limitations of AI is creativity. We all know it’s hard to replicate the human imagination. So, yes, AI might struggle with nuanced storytelling, emotional depth, and originality.
Context Understanding:
Another thing about the AI is that its response depends on the input you are giving it. It interprets your input and then gives you an output, and it does not always do it right. AI may lack the ability to understand cultural nuances, current events, or social contexts as well as humans do.
What Do You Think?
Even though AI has clear benefits in advertising, some people worry that it might take away jobs from humans in the industry. As AI gets better, we might face issues regarding what it means for creative professionals in advertising agencies.
People are afraid that AI’s efficiency and reliance on data could replace certain tasks that humans usually do, changing the kinds of jobs that are available. However, supporters argue that instead of getting rid of jobs, AI could help people work together better and allow humans to focus on more creative thinking.
The relationship between AI and human creativity can work together, reshaping roles in advertising. It’s important to find a good balance between using technology and human skills in the changing landscape of the industry. The future will bring both challenges and chances for the advertising world as it deals with the transforming impact of AI.