Are you thinking about setting up an Internet store to expand your business? With the increasing demand for online shopping, it is no surprise that e-commerce has become a popular choice for entrepreneurs. However, with so many platforms available, it can take time to determine the best fit for your business needs. That is why we are here to help! Today, we will dive deeply into Magento 2, one of the now most popular e-commerce platforms, going over its features and benefits in detail to help you decide if this is the right choice for your own business.
What is Magento?
Magento is a widely popular e-commerce platform and a powerful business tool to create and manage online stores. It is open-source and provides the flexibility and customization capabilities to tailor a shop to an organization’s unique needs. To add more, the user-friendly interface and robust features allow businesses to create a seamless and engaging shopping experience for their customers. At the same time, the library of themes, extensions, and plugins of the platform provides them with the most accurate tools to grow their online presence.
Magento Development – the introduction to Magento 2
The platform’s first version, Magento 1, was introduced in 2008 and successfully developed over the next few years. 2011 was its breakthrough, as the e-commerce giant – eBay – officially took over the project and began the work on a new edition. Only four years later, and we were introduced to the latest version, Magento 2, available as a free (Magento Open Source) and paid (Magento Commerce) plan. It has been slowly growing in popularity over the years, now standing as one of the most famous e-commerce platforms. From advanced analytics to targeted promotions, Magento 2 has everything you need to boost your online presence and attract new customers. Designed to handle high volumes of transactions, it offers a range of marketing and SEO tools to help you drive traffic and increase sales. Therefore, whether you opt for the free or paid plan, it will provide several features to help you achieve your goals.
Magento Open Source vs Magento Commerce
As mentioned, Magento 2 is an open-source platform. However, it also has a paid version, Magento Commerce. What do they differ in? First and foremost, the free Magento development platform is suitable for smaller and medium-sized e-commerce businesses. At the same time, the paid plan will be ideal for large stores distributing their products or services worldwide. The latter also offers full technical support while the users of the Open Source edition must count on the help of other enjoyers of the platform. It is also worth noting that the free version caters to one database and allows the addition of new functionalities only by utilizing new modules.
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The paid plan, however, can handle several databases on different channels and is already equipped with various extra options and components that simplify customer service. For instance, it lets you create a loyalty program, generate gift cards and provides a friendly user interface built on the drag-and-drop principle. And while both versions have several functionalities that may be useful for your online store, deciding which of them you should implement would be best after carefully considering your business needs and requirements or consulting with knowledgeable Magento experts.
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The differences between Magento 1 and Magento 2
Over a decade since it first started, the Magento platform has been widely expanded. As presented above, there are now two system versions, Magento 1 and Magento 2. However, they are pretty different, and in most cases, implementing the improved version would be more suitable.
Notably, the new edition has a simple responsive interface allowing for handling an online shop even with little experience. It is also worth noting that the installation process of Magento 2 is of no issue, and the availability of additional extensions is higher in the 2015 version than in the primary Magento 1. In the case of SEO, however, the latter requires adding extra modules, while the improved platform has, for instance, meta tags already built-in.
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Why should you choose Magento 2 as your new e-commerce platform?
While there is still a chance to use Magento 1 rather than Magento 2, the latter, very much improved and expanded, offers you several benefits that can really bring your online business to the next level. One of the key advantages of this edition is its scalability. Whether you are just starting or have an established business, e-commerce Magento 2 can grow with you.
It also offers a range of customization options, including themes, extensions, and integrations, so that you can tailor your online store to your unique requirements. Due to CMS, the built-in management system, you can efficiently handle all your content. And last but not least, Magento 2 pays great attention to security as practically every update contains patches to protect against potential hacker attacks.
Magento 2 is a powerful and versatile e-commerce platform that can help you take your business to the next level. With its extensive range of features, scalability, and marketing tools, it can provide a solid foundation for your online success. But you have to know it can be complex to set up and requires some technical knowledge.
Therefore, if you are considering its implementation, reaching out to professional Magento experts is key. They will guide you through the whole process, ultimately providing you with the best e-commerce platform possible.
