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10 Tips To Increase Brand Awareness with Mobile Apps

The digital era’s rise has completely revolutionized how individuals engage with brands. The extensive use of smartphones, social media platforms, and tablets...

Written by Niel Patel · 3 min read >

The digital era’s rise has completely revolutionized how individuals engage with brands. The extensive use of smartphones, social media platforms, and tablets has drastically disrupted how people consume content and communicate with one another. In the United States alone, a staggering 276 million individuals are utilizing mobile internet. Do you know what it smells like? Opportunities to increase brand awareness. Your visibility will grow if you can provide a pleasant enough customer experience. The following tips related to mobile apps can help.

#1 Encourage users to rate your app

Getting higher app ratings is crucial for achieving a better app store ranking. The goal is to receive positive ratings from users, which will attract more downloads. When your ratings are good, your app becomes more visible on the app store. To prompt users to rate your app, you can utilize unobtrusive, built-in pop-ups that encourage rating.

Repeated pop-ups can potentially irritate users. The right strategy is to organize pop-ups in such a way that each one is useful to the user and does not bother them. For example, notify the user about important promotions, and special offers, and only occasionally ask to rate the app in the app store.

#2 Increase in customer retention

Creating a visually appealing and user-friendly mobile app will captivate users. Adding value by effectively resolving customer issues can greatly improve customer retention. Consider implementing loyalty programs to further build a loyal customer base.

To attract other companies and give them the best offer, as well as for internal document management, it is useful to use the fax app. You can send faxes from your iPhone through a special application. You only need to go to the URL and install the app. It also needs some basic setup, including creating your fax address so you can receive emails back.

#3 Focus on UI design and usability

Create an appealing and user-friendly UI for your app to effortlessly captivate users and avoid any frustrations. Remember, an unattractive and complicated UI can make navigation challenging and reflect poorly on your brand’s reputation.

Moreover, strive to establish a strong connection between your app and your brand through a cohesive design language. This connection should be so robust that users can instantly recognize your app from a screenshot on social media or in the app store.

#4 Do your research

You must have a clear goal before you start developing an application. Your own market research is an important part of your strategy. Ignoring it will cause you to deviate a few degrees at the beginning of the path. As you know, at the end of the path you will be far from the set goal. For instance, Starbucks experienced a remarkable increase in app users, with a growth of 1 million in just one quarter. Notably, mobile transactions now account for 16% of all transactions conducted.

#5 Utilization of social media platforms

Note that the longer users spend on your app, the greater the potential for increased profits. Integrating your mobile application with various social media platforms is an effective approach. Implementing a successful social media campaign can facilitate seamless social sharing and provide valuable user feedback. Brands no longer need to rely on third-party surveys for data collection.

#6 Form connection with customers

To effectively engage with customers, it is vital to go beyond just having an app Building a strong and dependable relationship necessitates offering fresh and customized content. Moreover, utilizing Push Notifications is a highly effective approach to keep customers connected.

#7 Focus on app store optimization

ASO, also known as app store optimization, involves enhancing the ranking of mobile apps in app stores to improve visibility and increase downloads. To begin optimizing your app, first conduct thorough keyword research. Once you have chosen relevant keywords, strategically incorporate them in the title and description to make it easier for your audience to find you using these search terms. Additionally, leverage customer reviews and ratings to boost your ranking and download numbers.

#8 Make a demo video

Videos provide an excellent medium for effectively conveying your message. Users prefer video as it facilitates faster content comprehension. An app video is a powerful tool to ensure users fully grasp your app’s functionality, surpassing the limitations of screenshots or images. Keep the video concise, a brief 30-second glimpse highlighting your app’s key features will suffice.

#9 App icon is important

Attention can be captured by visually appealing elements. An app icon plays a crucial role in establishing your app’s distinct identity, setting it apart from competitors. Investing in designing an app icon that aligns with your app and brand identity is vital.

Your app icon should attract your audience’s attention and convey the essence of your app. It serves as the users’ initial impression of your app. Ensure that you select an icon that accurately describes your app.

#10 Selecting the right creatives

To boost brand awareness, incorporate logos, brand colors, jingles, or watermarks early in videos or prominently in images. Additionally, use catchy slogans or a special call-to-action (CTA) to make your brand more memorable. While your creatives may be visually appealing, including strong and consistent branding for brand recognition is crucial. Create multiple creatives to experiment and diversify your portfolio while targeting different audiences.


There are numerous benefits for brands through mobile apps, including increased awareness. It all depends on the chosen tactics. If you use the right approach and provide fond memories of your brand, it will be more likely to be remembered and returned to you again. It is both simple and difficult, but quite achievable.

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